If you’re not sure how to promote your blogging content, or your current promotion process isn’t working, you should definitely be using HubSpot’s Social Inbox.
Topics:
Social Media Strategies ,
inbound marketing ,
hubspot social inbox
Regardless of your skill with inbound marketing, you may still have doubts and confusion about how social media can support your efforts. The truth is, social media can actually be a force multiplier, especially for inbound marketing. Let me show you exactly why social media is valuable to inbound marketing and how you can begin using it.
Topics:
Social Media Strategies ,
inbound marketing strategy
Creating content that is likeable and shareable by people interested on your business may seem like a challenge in itself, but then you start adding marketing tactics to spread the word using social media strategies through channels like Facebook, Twitter, StumbleUpon, and blog networks, and things start to get messy. Most businesses right now tend to overlook their content strategy and focus on other methods, but, content marketing is a huge, trending market right now that will only continue to grow! It's better now to start a strategy, than having nothing at all and being too late!
Topics:
business blogs ,
Social Media Strategies ,
Content Creation ,
content writing ,
content marketing ,
content creation company
You don't have to do it all by yourself.
Yeah, we know, money's tight and everyone is looking to minimize costs everywhere they can. However, when running a business – whether you're going it alone or you have all the employees you can handle – there is simply nothing more important than advertising. The customers are out there, but if they aren't being convinced to come to you, then you're not making as much money as you could. While it's certainly possible to come up with social media strategies internally, you're simply not likely to get the same results as you would by hiring an Internet marketing consultant.
For one thing, Internet marketing is getting increasingly complex. It used to be that all you needed was a website and a listing on Yahoo. Now, you don't just need a website, you need Internet-based ads. You need video marketing. You need to maintain a presence on a half-dozen or more social media sites. You need blog writers. You need to employ search engine optimization strategies. You might even need to stretch out into traditional television or print media. And don't forget – you aren't just competing with the guys down the street or across the state; you're competing with tens of thousands of websites around the world.
Are you really prepared to handle all that internally? That's almost like adding a second business on top of the business you already run.
The main advantage of an Internet marketing expert is that's all they do. They aren't being pulled in different directions – they specialize in advertising, and that's their only focus. Hiring one means instantly having a team of marketers at your disposal, who have years of experience behind them. They aren't starting from scratch. They know what they're doing, and have been successful in doing it.
Nor does an Internet marketing consultant have to break the bank. If you shop around, you can find plenty out there who are focused on helping companies on a tight budget, usually for less than the cost of even a single new employee. And rather than one person, you get an entire group, dedicated to giving you the best marketing advantage possible.
So while we're here to help you, regardless of whether you're purchasing our services or simply looking for good marketing advice on our blog, this is an area where we sincerely believe that it's best to leave it to the experts. So take a look at some prices. Look at what the market has to offer. Hiring an Internet marketing consultant isn't something to rush into.
And if you decide to come back, we'll be here and happy to help you in any way we can.
Topics:
Atlanta search marketing ,
Social Media Strategies ,
Atlanta Internet marketing ,
inbound marketing atlanta ,
Atlanta SEO company ,
atlanta SEO ,
Atlanta Search Engine Marketing ,
internet marketing expert
So, you've decided to jump into video marketing. (Good idea!) You've made your videos, they're hosted on your site, and you just know one of them is going to become the next big viral ad. Well, you're not done yet. Your next step is to embrace video marketing SEO. Search engine optimization isn't just for the text on your site, it's for everything on it. And one of the best ways to get your videos seen is through an XML sitemap.
Topics:
Social Media Strategies ,
atlanta seo services ,
videos marketing ,
seo experts ,
search SEO ,
Atlanta Web Marketing ,
SEO in Atlanta
There is not a business owner out there who does not wish to have more business.
While several years ago business was still done through direct marketing, mail marketing, or even walk up to your doorstep product demonstration, that type of marketing in this modern era does not make sense. We are all too busy and no one is prepared to let a vacuum cleaner salesman into your home anymore. It’s just not done.
For a while email marketing was the way to go. How many times in the last 10 years had you gotten an enticing looking email which just requested that you “click this link and your wildest dreams will come true”? Of course we are all a little more educated now to ploys like that.
In the wake of the loss of these other marketing avenues, social media has gobbled up a large portion of that dearth. Social media marketing is a little more focused and a better option than unsolicited marketing from email or far costlier direct mail. But it’s all a numbers game; how can you track your social marketing efforts to make sure that this type of marketing has any effect at all?
One of the easiest ways to understand your social marketing effectiveness is to utilize a social media tool which has track able statistics. If you know that 10,000 unique visitors have visited your social media page then you can assume that your social marketing is working. However if this avenue dries up after an initial bump, maybe you need to consider other options.
Working with a partner who deals specifically with social media strategies may be what you need to do. Even if your business is well established that doesn’t change the fact that you couldn’t still grow your business online. The online customer is different than the loyal established customer; injecting new traffic into your business is never a bad thing.
You need to embrace the medium and you need to stay on top of your efforts. Conducting regular campaigns, throwing up video, putting out calls to action, building your links, responding to customer feedback, sending out regular connections, and personal blogging are all ways to increase your social marketing presence.
The World Wide Web may seem like the wild, wild west, but whether your business is time tested or just getting its legs, you can capitalize on this movement towards online marketing and build and establish relationships which can transcend generations.
Topics:
Atlanta search marketing ,
Social Media Strategies ,
atlanta seo services company ,
atlanta seo services ,
Atlanta SEO company ,
internet marketing expert ,
Internet marketing SEO services ,
social marketing
You have heard so much about SEO that the term is already getting clichéd. Everybody promises miraculous results, while in fact SEO can be easy to do on your own, as long as you know what tools to use and how to make the efforts consistent.
Facebook is the hot thing on the social media scene. Everybody has an account. You probably have at least several acquaintances who bombard their network with marketing messages or straightforward spam.
Topics:
Atlanta search marketing ,
Social Media Strategies ,
atlanta seo services company ,
Atlanta SEO company ,
Atlanta Search Engine Marketing ,
social marketing ,
Social Media Optimization
Hiscox, a small business insurer, did a recent study and found out that less than half of all businesses in the United States don't think social media is important for their business. They would rather rely on limited, traditional marketing, such as word-of-mouth or billboards.
What are they thinking? Because, quite simply, they are wrong about social media. Social media, as well as social networking, are very important in this day and age to stay relevant and get noticed.
Why use social media, you ask? If the above statement didn't convince you, here are some great examples that just might:
So, why use social media? Is social media another ploy at world domination? Possibly, but, it also means limitless, cheap possibilities for your business to grow. And using social media as part of your business strategy is pretty easy. Just remember three important things: stay active, be engaging, and be passionate about your work.
While traditional marketing can help, social media marketing taps into a nearly limitless customer base. Blogs, social networks, link building are all easy (and mostly free) ways to get some buzz going around your business.
Simply put, social media is here to stay. Ever hear the motto, "Content is king"? Well, social media makes that motto very relevant to you and your business--don't take it for granted! Don't be part of the businesses who think social media is useless and only have a MySpace page.
Start using the free tools offered online and start using social media strategies smartly.
Topics:
atlanta marketing ,
Social Media Strategies ,
Atlanta Internet marketing ,
Atlanta search engine optimization ,
atlanta seo services ,
Atlanta SEO company ,
social media marketing ,
Atlanta Search Engine Marketing ,
why use social media
