Effective Inbound Marketing Tips

You've got a website.  But is it a smart site?  If not, well then Get Smart.

I've experienced the benefits of a smart phone for making my life easier. Haven't you? Well, there are smart homes which build in all sorts of automation into lighting, electronics, heating, cooling, TV, and security - all designed to make everything work together and your life easier.

Its time for businesses to experience the benefits of smart websites.  Because consumers are smarter than ever.

Here's a tip:smart sites use proven inbound marketing techniques to grow businesses.  First, here are the benefits of smart sites that marketing firms in Atlanta (or wherever) should be promoting:

Key Benefits of Smart Sites

• High quality leads are generated automatically
• Ability to determine which online marketing efforts are working best
• Attract more site visitors
• Higher conversion rates

Smart sites are websites that are intentionally managed to attract and engage visitors. They do so naturally by offering valuable information, insights and useful tips. At the heart of every smart site is content writing that progressive marketing firms in Atlanta ensure are keyword rich and highly optimized.

Dumb sites are simply boring, brochure-type sites.  Dumb sites don't have blogs or interesting web page material.

Writing Blogs is a Business Annuity

If you already have a website... Get Smart.  Writing blogs is the way to go.  Consistency is key.  Regular blogging is like writing an annuity for your business.  Over time fresh content will attract organic links and visitors. Be sure to put your website on a base (a CMS platform) that is search engine friendly and easy to use.  WordPress and HubSpot can be easily maintained.  Paying attention to design and not to conversion/engagement ideas will ultimately cost you business.  Be sure analytics are completely in place.  Smart sites track and measure EVERYTHING. 

Smart sites have keyword-rich copy that compels site visitors into action.  These calls-to-action can be buttons or other interactive, engaging offers. 

Smart business owners focus on their business and hire smart site professionals.  They seek out marketing firms in Atlanta who know inbound marketing and smart site technology.