Effective Inbound Marketing Tips

One of the most amazing things about modern Internet marketing is that you can track the results of your efforts in real time, seeing exactly what SEO results you're getting. We're long past the days of throwing out a bunch of print and TV ads, crossing your fingers, and hoping there's enough of a sales spike to make you feel like the effort was worth it. This is where SEO solutions comes in.

Now, you can follow your SEO results, from the effectiveness of your keyword strategies, to following any individual customer as they browse your site.  You can know what parts of your site are working best and, most importantly, you'll be able to figure out how to fix problem areas.  This is the true value of good SEO.

Google Analytics Is An Awesome Free Service

One of the most powerful tools for tracking the effectiveness of your keywords, as well as other aspects of your SEO results, is Google Analytics. This powerful piece of software can give you an amazing amount of data on your site, including:

• How many unique visitors

• Number of pageviews

• Time spent on your site

• Time spent on individual pages

• Hits according to geographic location

• Search screen rankings by keyword

The most impressive thing about Google Analytics is that it's completely free. It's a service Google provides to encourage people to use them as one of the key aspects of their marketing. (See, even Google plays the content marketing game!) To make it work, you have to insert a small bit of code into your site so that Analytics tracks it, but that's it.

Using This Data To Improve Your SEO Results

Obviously, since you're spending money on your SEO, you want to get the most value out of it possible. That's what makes it so much better than traditional advertising. Here are few suggestions:

• Track and graph your hits against the blogs you post, to see if any particular topics or keywords seem to bring the most visitors.

• Keep a close eye on your search rankings. Google's algorithms change frequently, and spotting sudden changes gives you an early warning that you may need to change keyword strategies.

• Pay attention to how long people spend on particular pages. If there are pages no one visits, or only look at briefly, look at updating the content to make them more compelling.

• Track users from end-to-end, and see what paths through your site the most paying customers seem to take. Try to set up your internal links to funnel more people through those paths.

The possibilities are endless. If you take this power at your fingertips and use it to optimize your site, you'll continue to get better and more profitable SEO results.  

When you need to get your car fixed, you go see a mechanic. Clogged drains? A great plumber. Toothache? Make a call to the dentist. You would not call a tow truck driver to do your taxes because that is not what the tow truck driver is trained to do. The same concept applies when you need to find a great article writing service for your website. This is a time when you need to go to the professionals.

A quick web search on "article writing service" turns up plenty of hits. As inbound marketing has grown in prominence, so have services who purport to meet your inbound marketing needs. But clicking through to just a few of these sites quickly reveals how important finding the right article service is to your success. Misspelled words, hokey graphics and low, low prices that seem too good to be true dominate the vast majority of these sites. Finding a high quality article writing service takes a little more searching than going with the first hit on Google.

You should start your search for a great service the same way you would look for a mechanic or an accountant: ask your friends and colleagues. Check in with trusted business partners or professional organizations for recommendations. Then, do some research. Ask for references from your list of companies and check in with their current clients. Check out the content on their websites and evaluate the articles.

Also consider the range of services you can get. You do this all the time with other professionals. No one wants a plumber who can only fix toilets. You want your plumber to fix your shower, pipes and bathtub, too. Your content provider should also provide a comprehensive inbound marketing package that combines article writing with other marketing strategies. Articles alone won't increase your web traffic but combined with the right internet marketing products and a few other key components, it will. SEO solutions, is also a must have!

Don't let your accountant fix your car and don't let just anyone write your online content. Choose an article writing service with a proven track record, excellent recommendations and that can provide a comprehensive package.

We've said it before, and we'll say it again: Content is King. You can use the most efficient keyword strategies possible, build your site like a silo of expertise rising to the virtual skies, and make all the best pay-per-click buys, but if the content on your site isn't engaging and interesting, no one's going to link to it. Truly good SEO content writing is a requirement for any successful inbound marketing campaign. Here are a few SEO Solutions to help you make content that draws eyeballs to your site.

Are you looking for an Atlanta SEO services for your website? We have the answer. And really, it's a simple solution you can achieve in just three steps.