Effective Inbound Marketing Tips

It's not surprising that businesses proceed carefully when they're looking at new investments in Internet marketing. Since inbound marketing is quite cheap compared to offline advertising, there's extra incentive there for businesses to make the most of their money. Since all the basic tools involved in inbound marketing are effectively free, you really need good justifications for why you'd spend extra money employing them.

 

 

 

 

When you make an investment, you have to track the results of your investment. Simply purchasing stock or mutual funds and then ignoring them for 20 years won't yield the results you hope for. You have to keep an eye on how the investment develops and change strategies if your investment isn't working out so well. The same principle holds true for your SEO marketing strategy. If you don't track your SEO results, you won't know if your plan is working and providing value to your business.

Like the stock market, search engine algorithms fluctuate. Sometimes the algorithm favors your Atlanta SEO strategy and sometimes it doesn't. But you won't know this without constant tracking of your SEO results. Tracking these results requires time and a willingness to shake things up on your website when you're not getting what you need from your current strategy. You wouldn't want to move forward with an investment strategy that didn't offer a return on your money and you shouldn't stick with an SEO strategy that holds no value.

But, change can be hard especially since crafting your initial strategy and list of keywords took time and effort. You don't want to throw that hard work away. You should instead consider SEO results tracking and the subsequent adjustments as a part of the overall marketing strategy you use instead of an interruption to your work.

Plus, tracking your results isn't as hard as it might seem, especially when you gain so much from doing simple analysis. Several companies offer simply SEO tracking software or services to help you determine the ranking of your sites in comparison to your competitors.

Simply putting together an SEO strategy and putting content and keywords on your site isn't enough to drive traffic to your site. The Internet, like the stock market, is a fickle beast subject to random and unpredictable change from day to day or even hour to hour. By incorporating SEO results tracking into your marketing strategy, you can respond to these fluctuations quickly and efficiently to maintain your investment and get as much value out of your strategy as possible.

Forget hitting the streets with a pair of high tops, a megaphone, and some complimentary pens. Don’t worry about posting an advertisement to CraigsList so you can hire someone to pass out flyers that might end up face down floating in a puddle somewhere, and definitely don’t spend your hard-earned cash on hanging a banner across the main drag. There are far better, more reliable, and readily accessible methods of growing your business and increasing your visibility in the marketplace. In fact, if you’ve got a working internet connection and know how to open a browser, then you are that much closer to inquiring about the innovative online operation of SEO services Atlanta to build a smart site for your company.

A smart site is not just that—smart. A smart site is intuitive. It relies on all aspects of internet media and marketing to grow your business in such a way that clients can’t help but land on your page.  By utilizing social media platforms, blogging, and search engine optimizations tools, Atlanta SEO services builds websites that attract more visitors, increase the production of high quality leads, and actually determines which marketing efforts are the most effective.

At the core of any smart site, you can find compelling web content that relies on unique keywords to optimize site traffic. Yes, a smart site is almost like a new employee. It adapts to web marketing trends and commands innovations that are best suited for your business, and it will never take a sick day, show up late, or take the last of the coffee without making a fresh pot. No, the smart site will simply just expand your business, revitalize your web presence, crush your competitors, and nurture a client-base that continues to grow. 

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Look familiar?  Jim Collins wrote a book called Great by Choice that describes just that.  An excellent read that walks you down how companies thrived in the new chaotic world.   These companies beat their peers by over 10 times making them blow away the competition.

You're in business because of some niche you felt that you could build  and then excel and beat your competitors,  doing it better, smarter, cheaper while creating something great.

 These companies are not crazy smart or risky or visionary or even creative.  They were more disciplined, empirical and productively paranoid.  The successful CEOs look at data and determine what is the best strategy to use to move forward.  Once a CEO figures out the correct approach he becomes fanatically disciplined, meaning he is consistently in action around that approach.

Of course this Atlanta SEO company felt this book was preaching to the choir. Building a presence on line is hard work and takes discipline.  This is one area that is imperative that you can do or have a good SEO company do that work for you.  It is clear that producing content is the number one most important part of growing your business online. 

This SEO services in Atlanta firm asks you to take a look at companies consistency in producing their own online presence. That should be a good first check.  What are the dates on that companies last 5 blogs?  Is it consistent?

Take a look at your own business and see in what areas you have been consistent.  Are those the most important and are they making your company a success?  Check out Great by Choice by Jim Collins and learn some great business success techniques from the companies that have the proof in the pudding.

Let's just cut to the chase.  If you are an SEO company and you claim that you have this magical black box and you know how to get to the top of Google, my guess is that you also have some excellent land down in Florida that has lots of good water front (i.e. swamp) with incredible wildlife (ie. alligators).   Folks, there is no magic bullet on how this works.  It is shear hard work.  Sorry, but thems the facts. 

The ONLY way to have a sure way to get to the top of our search engine, friends, is to produce juicy content.  SEO on page work is only 15-20% of the dealeo.  So I enjoy telling you my stories about people we talk to every day.  Please understand that we absolutely know the way, as we are proving it out with the facts. Real live data that is produced not by a black box but by Hubspot's software.   So we are talking to a very sweet elderly woman who owns her own business but is concerned about her fall in the ranks.   I mentioned how this is done by producing useful content your users want but also what the Google robots need to help her site become more relevant.  She says, "nah, I really don't like blogging".  I could not help myself but to say, "you may find yourself falling even farther down the page ranks". 

Folks, please do not think this way.   Just because you don't like to blog, it does not mean that you have to avoid this work all together.  Sure, you can do this on your own and save some bucks but there are SEO Companies that offer "optimized" blog writing for you.  Writing blogs does cost but think of it like building an annuity.  This annuity is the gift of giving that does not have a life span.  It literally is forever.   Well, as long as you keep your website.   That page will forever be listed, carry keywords, engage your would be clients, and hopefully call them to action so that you can offer them something useful.  

So your website has been hanging around for years and you have heard about the importance of Web SEO Services, content creation, and how many folks actually use the internet now to find anything and everything. Sure it is for restaurants and movies, but now it is anywhere from where to get a good auto mechanic to a lawyer, a doctor or almost any business is now searched online.

You know that these Atlanta inbound marketing firms are charging a ton of money to say they can help but how do you know for sure?   Until a tracking tool call Hubspot came along, there really was no sure fire way to see your results so you were taking a chance.  The tool is great but actually utilizing that tool could be a whole other ball of wax so let's break it down what you absolutely must do to stay on the map.

1. Create Content
65% of all internet users read blogs and say that blogs help them make decisions.   Did you hear that?  This would be your customers or potential customers.  If you have a client and you are not blogging and your competition is blogging useful information, you may not remain the business of choice for that client.  Or if you are trying to engage a buyer, same thing, many are now looking for what you may be blogging about.

2. Create Engaging Videos
There is no doubt that videos are on demand as youtube is currently the 2nd largest search engine.   A video can engage your website researchers and give them information in a 60 second video that all the writing on your site may not.  Create and optimize videos to engage your online audience.

3. Offer something useful
You know your business much better than the average Joe.  Give Joe something useful or cool that he/she says "Wow, I really needed that info" and make them provide their email to get it.  They appreciate the info and you will be able to stay in touch with monthly promotions that will give them even more info or deals you may offer.