Effective Inbound Marketing Tips

So your website has been hanging around for years and you have heard about the importance of Web SEO Services, content creation, and how many folks actually use the internet now to find anything and everything. Sure it is for restaurants and movies, but now it is anywhere from where to get a good auto mechanic to a lawyer, a doctor or almost any business is now searched online.

You know that these Atlanta inbound marketing firms are charging a ton of money to say they can help but how do you know for sure?   Until a tracking tool call Hubspot came along, there really was no sure fire way to see your results so you were taking a chance.  The tool is great but actually utilizing that tool could be a whole other ball of wax so let's break it down what you absolutely must do to stay on the map.

1. Create Content
65% of all internet users read blogs and say that blogs help them make decisions.   Did you hear that?  This would be your customers or potential customers.  If you have a client and you are not blogging and your competition is blogging useful information, you may not remain the business of choice for that client.  Or if you are trying to engage a buyer, same thing, many are now looking for what you may be blogging about.

2. Create Engaging Videos
There is no doubt that videos are on demand as youtube is currently the 2nd largest search engine.   A video can engage your website researchers and give them information in a 60 second video that all the writing on your site may not.  Create and optimize videos to engage your online audience.

3. Offer something useful
You know your business much better than the average Joe.  Give Joe something useful or cool that he/she says "Wow, I really needed that info" and make them provide their email to get it.  They appreciate the info and you will be able to stay in touch with monthly promotions that will give them even more info or deals you may offer.

Organic rankings are the way to go but paid is too.  Refresher: Organic is 1-10 on a search and paid is the top and to the right ads you see on the search engine sites.   It really depends on where you are in the game.   If your in inning number one, you have no choice but to get in the paid game unless you have oodles of time.  It will take 3-6 months no matter what you do to get noticed on the organic rankings side.

Been in the game for years and have had steady top ranks?   Are you a internet marketing expert? Then you are currently king but paid should be considered and tested to verify your ROI.  Set a budget you can live with and learn if your targeted keywords are profitable.  There is a reason Google is king and that is they have made more millionaires outside of Google than anyone on the planet.   Zig Zigler (famous motivation speaker) once said "help more people get what they want and you will ultimately get what you want". Google has taken this to an extreme by helping thousands of businesses be successful by getting their company's content writing noticed on line.   

Yes the space is getting tighter and it is nowhere is easy to play as it was, but not getting in the game all together may be a mistake.   You will be able to glean data playing in a small way that will help your company on the organic side.   You must use a snippet on your transaction page or tie in transactions to see this but it will greatly assist you on what to focus on in the future.

I'm sure you've found yourself trying to read a blog online and getting bored or tired or perhaps distracted.  I have.  The daunting pile of text stops me from reading further.  This boring text only layout is a roadblock.  I'm not engaged with the blog and rarely take action or go any further.  In the spirit of providing valuable internet marketing SEO services to readers - I will share a few tips on optimizing the use of pictures (images) in blogs.

Part 2 on Useful Google Adwords Tips.