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Here's How Your Sales And Marketing Can CRUSH IT In 2016 (If They Work Together)

Posted by Addison Williams | (December, 30 2015)

The year 2015 has come and gone! How did your company perform? Did you have some sales and revenue goals that you didn’t meet? Are you looking for a secret ingredient to boost your team’s performance to an all time high in 2016?

 


Topics:
Sales Process , inbound marketing strategy , sales and marketing alignment

Automate Your Sales Process Online With Content Creation And Marketing Automation

Posted by Ron Medlin | (November, 14 2013)

No matter what type of industry you’re in or what type of products or services you sell, before they buy, your customers will go through what’s called a sales process or buyer’s journey.  If you’re familiar with this process, you’ve probably heard of the AIDA Model, an acronym which stands for Awareness, Interest, Desire, and Action.

Awareness - the customer is aware of the existence of a product or service

Interest – actively expressing an interest in a product group

Desire – aspiring to a particular brand or product

Action – taking the next step towards purchasing the chosen product


 


Topics:
Content Creation , Marketing , Automation , Buyers Journey , Sales Process

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