Effective Inbound Marketing Tips

One of the biggest challenges for a small business is getting a handle on business finances. While "we're making more than we're spending" may be sufficient for a business that's just getting on its feet, at some point, you need to start looking for more detailed information on just what your expenditures are buying you.

Marketing has traditionally created a problem for calculating returns, because many traditional forms of advertising are "fire and forget" strategies. If you put up a string of billboards, you'll never definitively know whether those billboards are creating sales.

However, with inbound marketing, the calculations become a lot easier. Once you've been running an online campaign for a few months, or a year, you'll have the data to start really figuring out the Return on Investment (ROI) of your marketing spends!

 

Topics:
inbound marketing agengy , ROI , inbound internet marketing

With budgets crunching, being able to demonstrate that your online marketing efforts have true value is vital for them to continue.

So, based on the latest in analyical studies, we're bringing you four great ways to boost your online marketing ROI, up to 300%!

Four Hot Tips For Boosting Your Content Marketing ROI

1 – Determine Your KPIs

Simply put, Your Key Performance Indicators (KPIs) are the indicators that make the most money.

There is no One True Set of KPIs; they're going to vary depending on your goals for your content marketing. Look at your goals, then think about the steps your leads and customers will take on their path towards being part of that goal. Those steps are your KPIs.

 

Topics:
Content Creation , content marketing , ROI

 

Topics:
Atlanta blog writers , Paid Search Experts , Atlanta inbound marketing agency , Content Creation , lead generation , content writing , ROI , keywords