When you're doing inbound marketing and focusing on search engine optimization, it's easy to get a sort of tunnel vision. You can get so wrapped up in keyword strategies, landing page optimization, blogging, and social media that you lose sight of one simple fact: none of this matters at all if those new visitors to your site aren't buying anything. SEO is a means, not an end, but a lot of companies end up forgetting that.
That's why you should consider hiring a set of paid search experts, to help you keep your eye on that prize, and make sure you're making the most of your inbound marketing dollars.
The real key to optimizing your costs per conversion is to make sure your marketing is as targeted as possible. Simply getting a lot of people to your website isn't enough. They need to be the sort of people who are likely to buy your product and will be likely to buy something. That's why paid search experts, with years of experience in inbound marketing, are so useful.
Keywords, for example, need to be considered not just in terms of where they'll put you in your search engine rankings, but also in terms of why people are searching for them. People often discount long-tailed keywords (that is, keywords that are four or more words) but these often bring in some of the highest-quality leads. You're automatically getting visitors who know exactly what they're looking for, and if you can show them you've got it, they'll likely convert.
The same is true for pay-per-click ad buys. Over thirty percent of search users will click on the sponsored results ahead of the free results. However, you have to make sure you're picking the right keywords. Since you're paying for every ad click, you want to make sure that you're getting the most bang for your buck. With advanced keyword analysis, you can be assured that your PPC is giving you the highest possible returns.
Paid experts also know how to track your customers and your leads throughout their interactions with you. Lead nurturing is an important part of this business as well. If someone visits your site, leaves some of their information, and then posts about you on their Facebook, you need to know about it! That's exactly the sort of lead who can be turned into a sale with a bit more hands-on interaction.
With inbound marketing being such a young field, it can sometimes be tough knowing how to proceed while still maximizing returns. But, with a team of paid search experts in your corner, you can be assured that you're getting the most lead generation and conversion with the lowest expenditure.