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blog writing ,
content writing
Are you still writing all your blogs by hand, or getting one of your employees to do it? If so, it may be time to consider outsourcing blog writing!
Web content development is an ongoing challenge for any online business. Your blog is one of the main hubs of your website; it's what all your other online outreach efforts all funnel into. Whether you're reaching out to people by email, Twitter, or LinkedIn, you want them visiting your website and reading your blogs.
Further, Hubspot has found that, pretty much across the board, you simply get more leads according to how much you blog. In fact, 92% of companies that blog more than once a day end up getting leads from it. In fact, blogging remains the number one way of increasing site traffic.
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Business Blog ,
Outsourcing Blog Writing ,
blog writing
Customer relations have probably never been as important as they are today. Even as businesses grow to appreciate the power that the Internet gives them in forming brands and corporate identities online, they're realizing that the consumers have much the same power.
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Outsourcing Blog Writing ,
blog writing ,
outsourced blog writing
Blogging can be one of the most difficult aspects of inbound marketing, especially if you don't like writing tons of posts on a daily basis or don't understand the mechanics behind SEO and blog optimization. Then, there are other things to worry about such as what kind of multimedia content to include so readers aren't bored with your blog, picking the right keywords and topics, putting together an Editorial Calendar, and then finally marketing all of these posts to a wider audience. The list can go on and on, honestly.
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Outsourcing Blog Writing ,
blog writing
Do you ever feel like you just don't have enough time to run your business and maintain your website properly? If so, you are far from alone. More and more companies are looking to outsource content creation every day. According to the Content Marketing Institute, 55% of companies outsourced at least some of their content in 2011, and that's expected to rise to at least 63% this year.
For some reason, people just get a little touchy about this issue. Maybe they don't want to spend the extra money, although it's not much, or maybe they're just worried about letting someone else be the voice of their company.
Either way, the truth is that there's no shame in looking to outsource content, and it provides a number of significant benefits to your business.
If You Outsource Content, The Benefits Add Up
I. It makes time for you and your workers.
No matter where your blogs and other content are coming from, someone has to spend time researching and writing them. Now, if you honestly have enough time to do this while still running your business successfully, that's great. However, most companies run into a crunch where those extra hours spent blogging could be put to more profitable use.
Why take up more internal resources on a job that could be just as easily done by an outsider?
II. It's no different than hiring an ad agency.
It's practically a law of business that, at some point, a growing company is going to hire an advertising firm rather than doing their marketing in-house. Marketing is a highly specialized field, and professionals are going to be better at it than laymen, no matter how ambitious those laymen might be.
The same goes for outsource content writing. Content writers specialize in Internet marketing and they know how to connect with readers. Hiring an outsourced writer is logical for the same reason it makes sense to hire a CPA to do your taxes or a marketing firm to create your ads.
III. You get more varied content.
OK, sure, when it comes down to it virtually anyone with some higher education can write a decent blog. All you need is a word processor and some time. But, for example, do you have facilities on-site for creating custom video productions?
There's more to content marketing than writing, but it gets more difficult the more ambitious you get. Blogging is simple enough, but even doing competent audio production starts requiring pricier equipment and software. If you want truly quality content, it's going to have to come from someplace with the capability for creating it.
Even if you're happy doing your own writing, there is still a world of other content marketing strategies out there which you don't want to miss out on. That means hiring someone who can put it together for you.
IV. Get more consistent content.
Another big advantage to outsource content is that it's reliable. Rather than having to fit content creation into your busy work schedule, it gets made by people whose sole job is producing content. You're more certain to see deadlines met, and you're also more likely to see consistency in the quality as well.
Since consistent, quality, business blogging is the best way to see returns on your inbound marketing strategies, anything you can do to maintain the pace and your high standards will fundamentally make your blog a more productive part of your business.
Outsourced Content Works
It's totally understandable why some people might be reticent about outsourcing their content, but few choose to go back to doing it all by themselves once they've seen the benefits. It makes more time for you, and puts your content in the hands of marketing experts who can make the most of it.
If you're still wondering if outsource content is right for you, what worries are holding you back?
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content ,
Outsourcing Blog Writing ,
Outsource Content ,
Atlanta SEO company ,
blog writing ,
Outsourcing Content Writing ,
Outsourcing Content
Outsourced content has many advantages. For one, hiring a third-party writer allows you to have more time for your business and personal life. Also, if you're careful enough to get the best writers, you can have high-quality articles for affordable prices.
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content ,
Outsourcing Blog Writing ,
Outsource Content ,
Atlanta SEO company ,
blog writing ,
Outsourcing Content Writing ,
Outsourcing Content
Sometimes we don't have enough time to keep up with content marketing, especially with how fast trends and practices are moving these days. How we originally used online advertising and marketing has changed very drastically, and business owners tend to have other things to worry about (like that very important golf appointment). It is very common for busy businesses to outsource their content to freelance writers, and it will probably be this way for a long, long time. But, what traits should you look for exactly when outsourcing content?
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Optimized Blogs ,
Business Blog ,
Business Blogging Services ,
Outsourcing Blog Writing ,
Outsourcing Content
As a business owner, no doubt you have spent countless hours brainstorming ideas, designing and perfecting products, and developing an outstanding staff. Certainly you want to see your business flourish and stand out from the rest. That is where creative and consistent blog writing comes in. Publishing content for your business is a necessity for growth. But, which is more effective - outsourcing blog writing or doing it yourself?
There are some necessary factors needed in order to create and maintain a successful blog, while also adding growth to a business. However, deciding who should be responsible for this task can be rather difficult. By comparing the options, the decision may be easier to make.
Time and Consistency
Creating blog content requires a great deal of time, especially if you want it to stand out. As a business owner, chances are that you are bogged down with more responsibilities than you know what to do with. Then, somewhere in the midst of your hectic schedule, you have to sit down on a regular basis and write blog content.
To capture a new audience and to maintain your existing consumers, your blog must have new posts added on a consistent basis. But, with so many things on your plate, how do you do this? Delegating your content writing will allow you to focus on other priorities and leave the sitting and writing to someone else.
A company who specializes in outsourcing blog writing does just that - they specialize in it. Therefore, the sole purpose of their job is to write. They have no other duties, so their full concentration revolves around their writing. With more time and less distractions, the content will be written with accuracy and will not have a 'rushed' feel to those who read it.
Furthermore, they can publish new content consistently without having to manage additional responsibilities. Consumers, both new and previously established, look for new content. When a page is stagnant they will generally go elsewhere for their needs. However, a page that is constantly being updated with creative and engaging content will keep consumers interested and coming back.
Quality
Written content directly represents your company and therefore you need it to be high quality work. You may be an excellent writer and may have been writing your own blogs for years. Although you may be a skilled writer, there may be someone else whose experience was founded on content writing. They understand the importance of SEO, blog structure, and content detail.
Outsource writers are committed to writing quality content, to deliver steady traffic to your site. They write with SEO in mind, in order for search engines to quickly locate you. Once readers are on your page, the writers will provide them with the information they need. Better yet, their specific writing style can be chosen by you. Whether you want them to be serious and straight to the point or if you prefer them to use a tone of humor and excitement, they are there to deliver.
Fresh Look
Most likely no one knows the services and products as well as you do, so it's natural to feel that you are the most suited person to write about your company. However, to gain the interest of consumers, blog content must be new, exciting and creative. But, much like a piece of furniture sitting in the room, after a while of looking at your products, they may become very familiar to you. Knowledge and understanding is good, whereas over-familiarity may not be. This could cause your blog content to sound dull and repetitive after a while.
Outsourcing blog writing allows the content to be written by people who are new to your company. They will have the interest and excitement that only comes when first introduced to a new product or service. The content they write will then mirror this feeling. It will be fresh, appealing and informative, which is what consumers look for.
If that's not enough to convince you, the 2012 Search Engine Journal said that companies that maintain blog content have 434% more indexed pages. These pages lead to more SEO leads and costs 61 percent less than leads gained from cold calling. Therefore, with outsourcing you will get substantially more leads and you will save money.
By outsourcing blog writing, you can take a load off and watch your business take off. Is there anything holding you back from outsourcing?
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blog writing tips ,
Outsourcing Blog Writing ,
blogging for business ,
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content writing ,
Outsource Writing Services ,
blogging for results
Business blogging or outbound marketing? Outbound marketing or business blogging? Or maybe both? If you're wondering which one is better for your business, you're reading the right article. Both of these things can be pretty important for a business depending on how you use them, but, which one can be more beneficial in the long run?
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business blog writing ,
business blogs ,
Benefits Of Business Blogging ,
Outsourcing Blog Writing ,
blog writing ,
Outsource Writing Services ,
Business Outsource Writing Services
