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Effective Inbound Marketing Tips

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Why Stellar Web Site Content Writing Increases Your Visitors

Posted by Tom Telford | (July, 11 2012)

So, you think having web site content just means slapping together a few articles and calling it a day, right? If you're completely ignoring the effectiveness of stellar content, then you are doing a disservice to your business and web site! Creating rich, relevant, and engaging content to put on your site is a huge part of online marketing and will only bring in more visitors and revenue. Instead of hoping for the best with minimal content, start creating engaging stories for your customers to ignite conversations. Here's how and why.

 


Topics:
Content Creation , web site content writing , content writing , content marketing , Outsource Writing Services , Online Marketing Specialist , internet marketing services , content writer

When Outsourcing Blog Writing Consider Hiring Blog Optimizer Experts

Posted by John Estes | (April, 3 2012)

 


Topics:
Atlanta search marketing , optimizing blogs services , When Outsourcing Blog Writing , Atlanta SEO company , blogging for business , blog writing , Blogging , Online Marketing Specialist , Optimizer Experts

Choosing The Right Online Marketing Specialist

Posted by John Estes | (February, 7 2012)

Online marketing can seem easy enough, just uploading stuff to Facebook and Twitter or making a silly video that goes viral, but it actually has a lot of planning that must be put into it too.

For most professionals, perfecting that balance between awesome inbound marketing that is engaging and shareable can seem simple enough, but for businesses worrying about other things, hiring on an online marketing specialist can do wonders.

But, what makes the best specialist out there? Who can help your business kick online marketing butt and start seeing real results? Here's some criteria to look out for:
  • Probably the top priority of a business, and kind of an obvious one, is someone who actually understands online marketing. There are lots of marketing specialists out there, but traditional and online are two very different things--that's like hiring an advertising agent from the 1960s to do advertising in the 21st Century. It just won't translate well.
  • Specialists will specialize in a specific niche of online marketing. Ready to do a campaign that focuses on SEO? Then it's time to find someone who knows SEO like the back of their hand!
  • Good researching skills are something all businesses should look into but oftentimes forget about it. An online marketing specialist should have excellent researching skills to make a campaign successful.
  • Price is indeed something to look at, but, a business owner shouldn't go too low. A reasonable price within your budget and means is much better than looking for a specialist that is offering Internet Marketing SEO Services for the lowest dollar.
Once you've made a short list of specialists to look into, think about some of these tips before going headlong into hiring someone who might not be a perfect fit. Assuming a marketer knows everything there is to all aspects of marketing is poor business in the making.  

 

 

 

 


Topics:
Online Marketing Consulting Company , atlanta marketing company , Atlanta Internet marketing , inbound marketing , atlanta internet marketing services , Online Marketing Specialist , Internet marketing SEO services

Seek Out An Online Marketing Specialist Who Develops Content

Posted by Tom Telford | (February, 6 2012)

Content is a lot like pie. Everyone likes it, they (usually) want to share it with others, and it always makes a successful dessert. Professionals should use content to build loyalty, buzz, and engagement around their business in order to stay visible online and off. Better yet, finding an online marketing specialist who can develop awesome content will really make your campaign stand out.

To go along with the pie analogy, an online marketing specialist is a lot like your pastry chef. They have to know how to make delectable pie (content) that everyone will like. Of course, that means seeking out the right specialist and that can take time.

However, it will be well worth the time because creating content takes time to make it just right. A lot of factors must be taken into consideration for a campaign and a specialist knows best.

"But, wait," you might be thinking. "Why does it really matter if an online marketing specialist knows how to develop content?"

As entrepreneur Seth Godin has famously said: "Content is King." In today's society, little marketing blurbs and advertising spots don't do much for a customer. They know better and usually tune out to it--have you ever sat down and watched commercials on purpose? Of course not!

To break it down, here are the pros to having an online marketing specialist who creates remarkable content:
  • They understand that content is crucial for any company, especially one that relies heavily on an Internet presence. See motto above from Seth Godin about that one
  • You won't have to hire a general copywriter to develop content, as the marketer will already have an expertise in the field.
  • An online marketing specialist who understands content will understand all of the other factors that make a difference online: keywords, SEO, and creating engaging stuff. Wouldn't you rather have someone who knows these things rather than just playing "what if"?
Remarkable content plays an important part and having an internet marketing specialist who understands that and can create wonderful content is key for an online marketing campaign. Just like having a pastry chef know how to make pie is pretty important, too--just in case you're not tired of that analogy, yet.  

 

 


Topics:
Internet marketing Atlanta , online marketing atlanta , internet marketing specialist , online marketing consulting , Online Marketing Specialist

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