Effective Inbound Marketing Tips

A lot of search engine optimization firms try to baffle you or make SEO look like some arcane process that laymen could not possibly understand. Here at 98toGo, a proud provider of SEO services Atlanta businesses rely on, we don't want to be opaque. We base our business model on transparency, and part of that means giving you actual tips here that you can use in your own inbound marketing strategies.

So, here are a few advanced "insider" tips from this SEO services Atlanta company:

Find out which of your pages rank the highest for certain keywords: This is a simple one, but a lot of people don't know about it. Just run a Google search for 'KEYWORD SITE:WWW.YOURSITE.COM". With this, you can quickly find out which of your pages are ranking highest for certain keyword searches. You can also do this on your competitors' pages, to see how they're doing with the same keywords.

Use 301 Redirects: On most server setups, you have a page in your root directory, called HTACCESS, which contains instructions for browsers visiting the site. With it, you can easily set up redirects that take incoming links and send them to a different page. (here's a good tutorial.)

This is useful because you can correct for mistakes other people make in linking to you. Check your server logs for inbound 404 links, then take the most common incorrect pages and use a redirect to keep them on your site. There's no reason to lose leads because of someone else's mistake.

Use ALT and TITLE tags in your images:  You can easily get an extra SEO boost by making sure all the tags on your images include a TITLE and ALT description tag. These are invisible to users, but will be seen by search spiders and help your rankings a bit. Oh, and while we're on the subject, make sure you give your images proper names too. Don't just use "Image24.png," give it a useful descriptive filename.

Make a site map: Site maps are a great way of making sure that search spiders see every page on your site. It's exactly what it sounds like: a file that sits in your root directory with a list of everything on your web page. There are any number of free tools online for generating them. This is a fine one to start with.

Well, those are our tips for today. Keep checking back for more and, of course, feel free to leave a comment if you have tips of your own to share. And if it's time for your company to make use of premium Atlanta SEO services relies on, don't hesitate to give us a call!