Effective Inbound Marketing Tips

Business is a teeter totter. One day you're up, the next day you're down and sometimes the person on the other end leaves you in the lurch and you plummet to the ground. Ouch!

Wouldn't it be better to always be on top? Becoming the king of the mountain in the business playground takes hard work, a never say die attitude and a little help from your friends. Let an online marketing Atlanta firm be your playground buddy and help push you to the top. An online marketing consulting firm can build your business in a number of ways.

First, online marketing and inbound marketing is the newest piece of playground equipment. If you're still playing in the sandbox then you're not helping your business grow. Even if your traditional marketing methods are working for you, think how much more your business could grow if you add an online marketing component.

An online marketing Atlanta firm will help you create a strategy around content creation, link building, local searches and optimizing your leads. These strategies help bring potential customers to your website or social media pages and get them to stick around to explore your content and your products. Pretty soon, they become paying clients and your climb up the mountain begins.

Business will always be a crowded playground with ever changing rules. Keep up with the rules of the game by turning to an online marketing Atlanta firm to boost your business acumen.  

Marketing Videos for businesses has been around for a while. From promotional to product instruction videos, they are designed to effectively market your new or existing business. This includes startup ventures, which tend to utilize videos as part of their extensive Internet marketing campaigns. Marketing videos not only attract new customers, they also help companies advertise and showcase a wealth of products and services. This also helps businesses extend their brands reach, while securing online marketability and longevity. Along with search SEO enhancement, pay-per click advertising, and content creations, videos are also considered cost-affordable alternatives to traditional advertising techniques. With social media integration, marketing videos can also reach mass audiences across vast networks.

In order to check if any Videos marketing your business are effective; you have to check your web analytics. Whether it’s a website, blog, or forum, try monitoring the number of hits and back-links you are generating from your videos. With any marketing video, strategic placement is the key to securing greater visibility. While marketing videos are good to have on your site, they can also be uploaded on countless business boards and blogs throughout the web. You can even speak to an Internet marketing specialist, to see if your videos have improved your rankings on major search engines.

At 98 to Go, we specialize in delivering optimized videos that truly generate leads. This can help your business elevate revenue, while securing timely results. Our videos not only promote your business, they also captivate and compel potential customers to take action. When it comes to Videos Marketing your business, 98 is really the way to Go!

We see it over and over, a site that has been around forever is getting top rankings. They have time on their side and that shows they are real to Google so they give these folks favor.   But the big question of the day..."Is the site converting to leads and or customers?"  Maybe?  Would you rather be number one and convert one lead out of 50 site hits or number 10 and convert 2 leads out of 10 site hits.  Ah that is a no brainer right?   Why then are so many people obsessed with getting rankings and hits?  You want your site to be balanced. 

Meeting with business owners and talking about search SEO is necessary as that's what many are starting to understand.   Yes, you need to do the SEO work in order for the Google crawlers to find your site. That is actually only 15-20% of the Google formula.  Did you know that another part of what Google looks at is how long you are on the site?  You see the Google formula is configured by some programmer geeks at Google and it does change often.  The trend is to make the search as user friendly as possible.   The site that has users staying on and engaging is a factor.

But I have top rankings now and I don't need any help is what this Internet Marketing Expert hears.   Our question is "how is that working for you?" The answer is usually that they are not getting the conversions they desire or they are getting a ton of leads but the leads just are not relevelent to becoming clients.

Don't we all want a site that has rank and leads that convert?

Bottom line. Your competition will soon dominate you if you refuse to blog.  Die is a strong word but your competitor will be eating your lunch to be nice.  The reasons are overwhelming and ignoring them are no longer an option. Any full internet marketing service worth their salt is advising their clients and practicing what they preach by blogging themselves.    

Your visitors Want Valuable Content 

You may not be reading blogs yet but who cares if you are. By next year you will be in the 1/3 of the population that is NOT reading blogs.  Ah yea, check these little stats out. So yes by 2012, 2/3's of you will be reading blogs so it's your potential customers that matter and the majority of them are checking out blogs. They want to get a sense of who your company is and see if they can trust you.  You just can't help getting across who you are and about your company any better than a blog.

Google Wants Valuable Content 

Ok, if you don't care what your customers want then do care about what Google wants as they are one of the top companies in the world.  Their own webmaster tools will tell you that fresh new content is what they are after.  You will be writing blogs to target keywords, adding indexed pages and images,  all of which make you more crawlable and that means more likelihood of being found.   

More Ways to Build a Relationship 

Ok don't care about your customers or Google (being facetious here),  then do care about building rapport online and getting leads   Each blog will have at least one call to action of something valuable to give so that you will get something valuable to get. Ie an email address.  Yes getting that gives you the ability to stay in touch if you do it in a value add way. 

Value add meaning a best demonstrated practiceLike lead nurturing campaign that will walk your client down the path of getting to know your company in a clear and useful way.  Not a barrage of useless in your face emails that most of us see daily.

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