Effective Inbound Marketing Tips

To be completely honest, most people go into blogging with this mentality:

Step 1: Publish a blog

Step 2: ?

Step 3: Profit

Topics:
blogging tips , lead generation , content marketing

Is it time to revise your marketing metric tracking?

With all the various forms of data you have at your disposal in planning your online marketing, it's easy to get misled. Some metrics look great on paper, but don't really indicate much in reality. Others might have been important a year or two ago, but have since become red herrings.

So, today, let's talk about metrics you shouldn't be using... as well as a few you should!

Problematic Metrics You Shouldn't Rely on

Generally speaking, the 'acid test' for any SEO or online marketing metric is "does this actually indicate money being made?"

The problem with online marketing statistics is that they're spectacularly easy to "lie" with, or at least unintentionally deceive. We all love to see that our raw website hits are going up, for example, and it makes for a great bar chart to show the President or Chairman of the Board. But, if those visitors aren't converting into sales, they aren't actually helping your bottom line.

Topics:
pay per click , lead generation , online marketing

For as long as the industry has existed, there's always been a big problem with marketing: It can be remarkably difficult to actually demonstrate that your marketing efforts are producing results.

Today, online content marketers enjoy far more consumer data than our predecessors in the print age, but that problem still remains. For companies focused on optimization and making the most of every dollar, you need to be able to demonstrate which online marketing tactics are actually making the most money.

Topics:
lead generation , organic traffic , website conversion rate

Is your content marketing helping you close your online sales?

After all, the best and most interesting content in the world is worthless if your sales team isn't ultimately taking your leads and turning them into revenue.

So today, we wanted to discuss three methods to help turn your website into a sales-generating machine.  There's a lot you can do to selectively screen your leads, while giving your sales team all the information they need to close those deals!

Topics:
lead generation , leads , lead nurturing campaigns

It’s time to discuss every inbound marketer and sales directors worst nightmare – unqualified leads.

They are notorious for clogging up sales funnels and slowing down productivity. Not to mention, they cause sales reps to neglect more qualified leads and miss out on revenue. The good news is that there’s a way to stop wasting time with unqualified leads. In this blog, you’ll learn 5 proven lead qualification methods that do just that.

Topics:
lead generation , leads , qualified leads

Topics:
calls to action , lead generation , lead nurturing campaigns , lead generation companies

Topics:
lead generation , inbound marketing , lead generation companies

Topics:
lead generation , custom content creation , lead generation companies

Topics:
calls to action , Atlanta inbound marketing , lead generation , inbound marketing , inbound marketing agency , increase website conversion rate , website conversion rate

Topics:
article writing service , Atlanta Internet Marketing Agency , Blog Optimization , lead generation , full internet marketing service , link building , Inbound Marketing Pricing