Effective Inbound Marketing Tips

Here at 98toGo, we're proud of the range of inbound marketing expertise that we provide our clients. We don't just give you one or two options - we're a full-featured Atlanta internet marketing service that can provide you all the support you need, while staying within your budget.

Whether you're just looking to get started in the world of online marketing, or you're looking to dominate your industry with our premium "Crush It" package, Our internet marketing specialist can give you the results you want with a payment plan you can afford.

Here are just a few of the options available from our internet marketing service:

• Tailored professional blogging: A well-maintained blog can gain you a 55% increase in site visits, or more, while giving you worldwide exposure. Our team of expert writers can draw people to your site and get them involved, no matter what industry you're in.

• Custom keyword analysis: For good Search Engine Optimization, you need good keywords. Thanks to years of experience in the industry, we can provide you with 50 or more keywords to focus on that will drive quality leads to your site.

• Monthly analytics: We don't want to try to baffle you with technical jargon; we want to give you hard results. We can provide you monthly reviews of our actions and show you hard data on visits, leads, and conversions that prove we're giving you the value you need.

• Website optimization: Another vital internet marketing service we offer is making sure your site is built to get the most search engine exposure. We'll go through your site page by page, making sure the titles and tags are optimized to encourage search spiders to index every bit of it. (Unlike the creepy ones in real life, you want search spiders crawling over your site - they're who tells Google, Bing, and Yahoo what you've got!)

• Internet Video Marketing: With our own studio, we can provide you engaging, professional-quality  videos that will inform your customers and increase your exposure on YouTube. Our cartoon-style shorts will catch the eye and entertain the viewer.

• Social monitoring: There's an entire world of social media out there, swapping tips and reviews, and chances are they're talking about you. Don't you want to know what they're saying and get in on the discussion? We can monitor the web in real time, letting you know whenever you're the subject of conversation.

In short, no matter what your needs are, this internet marketing service has got your back. Thanks to our variety of pricing plan options, we can easily fit into your budget while constantly demonstrating that it's money well spent. Just give us a shout and we'll tell you all about how we can help you. 

If you're looking to hire some paid search experts to help your search engine optimization (SEO), there's a huge variety of options in terms of pricing and price structure. One of the most basic questions to answer is whether you use a one-shot package, or go with a company with a recurring monthly or weekly fee. So, we'd like to discuss these two options for a minute to help you decide which paid search experts to hire.

One Time Fee

There are certain advantages to doing a single purchase from paid search experts. Obviously, it would tend to be cheaper, and it also turns it into a single one-off expense. If your budget is tight, this is a good option for giving your SEO a shot in the arm. Or, if you haven't yet SEO optimized your business at all, it can give you a kick start.

Another advantage to a single buy is that there's no commitment involved. You aren't signing any long-term contracts or setting yourself up for a lengthy process. In effect, this can be like using the services of some paid search experts. It's trial-size SEO. You can pay once and see what sort of effect it has on your business before deciding to go with a larger commitment.

Recurring Fees

There's a big problem with only doing a single SEO buy: the Internet is probably the most fast-paced and dynamic marketing environment we've come up with yet. Once you do your single buy, you're on your own. Either you have to continue to maintain your SEO by yourself, or else you're going to start falling behind the curve within a matter of months.

If you go all the way and hire committed Atlanta SEO Services firm, then you don't have to be worried about your search engine rankings being subverted by your competitors, or your blog becoming unfashionably dated. You'll have a set of search experts who are always working for you and always making sure that you're using the most up-to-date strategies.

The Internet is always changing fees. SEO is something that you have to keep current on to stay competitive. Unless you're willing to invest the time and energy to continue the work that your one-shot search experts started, you risk losing everything you gained in hiring them within a fairly short time.

Keep Up With The Times

In short, most of the time it's better to go with a committed group of paid search experts if you have the option. While single-fee groups can sometimes help you out of a tight spot, you really need an internet marketing specialist that constantly monitors your SEO and ensures you're always ahead of the curve.  

The Atlanta Internet Marketing Agency 98toGo is proud to announce that they have become the latest Silver-Level HubSpot Certified Agency Partner!

98toGo is proud of our association with HubSpot, the best-in-class Internet marketing products, and always have been. We strongly believe that a combination of our marketing expertise and Hubspot's premiere tools produces the absolute best returns on our clients' investments, and all of our clients use HubSpot. In recognition of our success in utilizing their platform, we have been honored as a top Internet marketing agency by them.

Unlike many meaningless internal industry awards that only exist to add “bling” to a company's landing page, we believe that Hubspot's award truly means something. HubSpot became the leader among Internet Content Management Systems by practicing what they preach. They didn't use any shortcuts or buy their way into first place – they got there through superior inbound marketing practices. They know good inbound marketing, and they back it up by providing some of the best inbound marketing tools around.

For example, they provide a free tool that allows anyone to instantly compare their website to those of competitors. Besides being a great example of content marketing, it takes just seconds to produce a surprisingly detailed report showing how well you're doing with your inbound marketing practices. While of course they want you to end up purchasing their product, many of the problem areas include links to other free materials as well, such as whitepapers and videos. They're experts in inbound marketing, and they're happy to share their knowledge while letting customers come to them.

Achieving their Silver level isn't easy. To become a HubSpot partner at all, an Internet Marketing agency has to pass a detailed examination demonstrating their grasp of inbound marketing practices. However, that's just the start. To get to the Silver tier, a company has to demonstrate that their clients are achieving a Monthly Recurring Revenue of at least $2,500 a month. Additionally, their average customer age must be at least 300 days and achieve a high ranking within Hubspot's own Customer Happiness Index, which measures the likelihood of a lead converting into a sale.

This hard work, however, is paying off for us and our clients. Along with our Silver certification, we'll be able to produce our own co-branded lead generation materials, and have a case study produced about us. We'll also get to create our own posts within Hubspot's blog, giving us great exposure among Hubspot's many followers and readers.

And what does this mean for you, constant readers and (we hope) potential clients? It means that you can know that when we say this Atlanta Internet marketing agency is an expert in the field of inbound marketing, we truly are. The badge that we'll be soon displaying on our front page means that when you choose 98toGo, you're actually choosing two of the leaders in Internet marketing.

Between our years of experience and dedication to giving you the best in inbound marketing, and Hubspot's excellent CMS system that all our clients use, you can be sure that you'll get the highest possible ROI on your marketing expenditures.    

Finding the right Internet marketing specialist is kind of like dating online. You're looking for that "special someone" who will be with you for years and will help you through tough times. Unfortunately, also like online dating, a lot of marketing groups tend to overstate their virtues and aren't entirely what they seem. There's no way to find a good one without finding out what they're all about.

So, here are a few tips for finding that perfect Internet marketing specialist who's right for you!

1. Talk To Them First

This might sound obvious, but talk to one of their reps, and get as much information out of them as you can. Go for a free trial, like a first date, if one is offered. If not, see how much they'll tell you about what sort of marketing they will do for you specifically, before signing up. The more upfront they are about their ideas for your company, the more likely they are to be legit.

2. Look at Their History

Any truly good Internet marketing specialist will have a portfolio of success stories and case studies to show you. They'll have testimonials from happy clients. If they can't show you any evidence that they've helped other companies, find someone else. This is too big a commitment to take on faith.

3. Press them on conversion 

In our experience, a lot of online marketing groups tend to get so caught up in website optimization, keyword strategies, and SEO analytics that they forget that you're making a website for people. If they only brag about increased search engine results rankings and site visits, press them for details on how many actual lead conversions took place. You could have the entire Internet visiting your site for thirty seconds, but if no sales are made, you're just wasting money.

4. Look For Smart Use of Analytics

Going along with the previous point, obviously, there's still a need for good number crunching in an Internet marketing specialist. If they know their stuff, they should be able to give you specifics on how they track your website's progress. Internet Marketing SEO Services should always be able to show hard data demonstrating that their techniques are increasing sales. If they can't, be wary.

5. Don't Be Afraid To Keep Looking

Finally, just remember that this isn't something you have to rush into. There are a lot of marketing firms out there. Take your time and play the field. If they try to pressure you into a fast sale, they're probably not looking out for your interests. The good Internet marketing specialists will be happy to wait, knowing that you'll be back once you've seen the competition.   

What are your tips?  

What advice do you have for someone looking to hire an internet marketing specialist?  Let us know in the comments below.