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Effective Inbound Marketing Tips

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How Content Writing Affects Your Bottom Line.

Posted by Fred Spring | (March, 23 2012)

 


Topics:
content , Atlanta SEO company , content writing , content marketing , Internet marketing SEO services , content writer , smart site

Keyword SEO Packages Should Include Fresh New Content

Posted by Fred Spring | (March, 17 2012)

 


Topics:
seo company atlanta , SEO solutions , SEO Atlanta company , Internet marketing SEO services , Keyword SEO Packages

Consider Internet Marketing SEO Services For Company Growth

Posted by Fred Spring | (March, 1 2012)

 

The way you see Internet Marketing SEO Services out there flaunting themselves it would be easy to conclude that these services are easy relationships you can just pick up and drop on whim.

Working with real Atlanta SEO Services provider is a relationship; like any other relationship you’d establish with anyone else. You don’t just change banks every time a new special is offered; you don’t just change OB-GYN’s in the middle of a pregnancy. To wit, you don’t just bring in a new midwife in the middle of the delivery.

An Internet marketing SEO services provider is your company midwife; shepherding you through the conflicted and choppy waters of company growth. Your SEO provider should be there with you from conception through to delivery and beyond that even; thorough infancy and young adulthood.

If you didn’t have a SEO services provider at first you probably felt the growing pains which went along with that. If you’ve been contracting out work to various people you don’t even know you’re throwing pennies into the wishing well. You may get what you'd wished for when you threw the penny in; chances are though you would have gotten the same even without the wish.

An Internet marketing SEO services provider is like a high school football coach. Yes naturally gifted players will be able to excel purely based on their natural abilities. A good coach though is out with the players every day; studying them; figuring out what works and fixing what needs improvement.

No one knows your business better than you. So why on earth would you want to be working with hired help who don’t know you and don’t care about what you’re doing? It’s ludicrous!

When you’re working with partners who are vested in your success and your long term growth, then the chances of your being successful are far greater. The SEO provider will also be there with you, helping you grow, suggesting ways for things to be done better, and raking in the spoils of your success. When your business wins, you both win.

The two-bit hired-help game over the long term is a losing game. Like any employee you bring on board your Internet marketing SEO services provider should be more committed to you and your business than even you are. After all, they serve to your satisfaction; when you're not satisfied they're out. Even if you may not understand the task an SEO provider does the hierarchy from your subordinates should be respected.

Any chop-shop hired-hack SEO provider will tell you that long-term relationships aren’t important. And there’s a reason they’re the chop-shop hacks.  

 

 

 

 

 

 


Topics:
atlanta seo services , Atlanta SEO company , atlanta SEO , Internet marketing SEO services , SEO in Atlanta

Atlanta Internet Marketing Agency 98 To Go Certified By HubSpot

Posted by John Estes | (February, 29 2012)

The Atlanta Internet Marketing Agency 98toGo is proud to announce that they have become the latest Silver-Level HubSpot Certified Agency Partner!

98toGo is proud of our association with HubSpot, the best-in-class Internet marketing products, and always have been. We strongly believe that a combination of our marketing expertise and Hubspot's premiere tools produces the absolute best returns on our clients' investments, and all of our clients use HubSpot. In recognition of our success in utilizing their platform, we have been honored as a top Internet marketing agency by them.

Unlike many meaningless internal industry awards that only exist to add “bling” to a company's landing page, we believe that Hubspot's award truly means something. HubSpot became the leader among Internet Content Management Systems by practicing what they preach. They didn't use any shortcuts or buy their way into first place – they got there through superior inbound marketing practices. They know good inbound marketing, and they back it up by providing some of the best inbound marketing tools around.

For example, they provide a free tool that allows anyone to instantly compare their website to those of competitors. Besides being a great example of content marketing, it takes just seconds to produce a surprisingly detailed report showing how well you're doing with your inbound marketing practices. While of course they want you to end up purchasing their product, many of the problem areas include links to other free materials as well, such as whitepapers and videos. They're experts in inbound marketing, and they're happy to share their knowledge while letting customers come to them.

Achieving their Silver level isn't easy. To become a HubSpot partner at all, an Internet Marketing agency has to pass a detailed examination demonstrating their grasp of inbound marketing practices. However, that's just the start. To get to the Silver tier, a company has to demonstrate that their clients are achieving a Monthly Recurring Revenue of at least $2,500 a month. Additionally, their average customer age must be at least 300 days and achieve a high ranking within Hubspot's own Customer Happiness Index, which measures the likelihood of a lead converting into a sale.

This hard work, however, is paying off for us and our clients. Along with our Silver certification, we'll be able to produce our own co-branded lead generation materials, and have a case study produced about us. We'll also get to create our own posts within Hubspot's blog, giving us great exposure among Hubspot's many followers and readers.

And what does this mean for you, constant readers and (we hope) potential clients? It means that you can know that when we say this Atlanta Internet marketing agency is an expert in the field of inbound marketing, we truly are. The badge that we'll be soon displaying on our front page means that when you choose 98toGo, you're actually choosing two of the leaders in Internet marketing.

Between our years of experience and dedication to giving you the best in inbound marketing, and Hubspot's excellent CMS system that all our clients use, you can be sure that you'll get the highest possible ROI on your marketing expenditures.    

 

 

 

 

 


Topics:
inbound markieting agency , full internet marketing service , internet marketing specialist , internet marketing agency , Internet marketing SEO services , inbound marketing agency atlanta

Social Media Optimization Services Know How To Engage

Posted by John Estes | (February, 10 2012)

You're too cool for school: you've got yourself on Facebook, twittering away on Twitter, and have even signed up for Google+. You are the activity master when it comes to social media. But, you are still not seeing the numbers you want to with all of your efforts. What's going on with that? Wasn't that cat video cute enough? Before blaming your content or yourself, even social media marketing needs to be optimized for the Web.

Social Media Optimization, or SMO, is the art of using tools like RSS feeds, images, videos, and other wonderful things to bring in new views and potential customers to your social media platform. While you already have a base of loyal customers who already knew about your brand, it is always good to expand upon that and optimization helps boost that. And yes, SMO is similar to Search Engine Optimization (SEO), which is another thing you should be keeping tabs on (ahem)!

How can you keep your SMO high? Well, there are a few answers:
  • Reward your followers. Make sure they feel an incentive to share your content--contests, discounts, giveaways, and other such things can help with that. Engagement should be fun, not a chore.
  • As Danny Sullivan, a long-time expert on social media optimization, says: make bookmarking and tagging your content very easy. Also, always increase your linkability--it should always be an on-going task.
  • Utilize images, videos, and the blogging community. Images and videos are always commonly shared more on social networks, and especially through the Blogosphere. Start snapping photos and making videos (or sharing ones you enjoy)! Look into Internet Video Marketing!
  • Participate with the community. Show that you are a thought leader and have something interesting to say. People listen and like experts!
  • Polling and rating tools can pull a double whammy: engaging people and it can also spark new content for you to use.
Also, optimization should never be forced as that can lead to being penalized by search engines, especially big daddy Google. Keep it n atural and never force your brand unto people--besides the Google thing, people don't much appreciate being told what to like and that they need to share something.

Don't have time for all of that? Or, is this a little bit over your head? Don't worry about it! That's why Internet Marketing SEO Services like 98toGo exist, to help you engage with your customers and not have to worry about all of this social media optimization jargon.    

 

 

 

 

 

 

 

 

 

 

 


 


Topics:
internet video marketing , Atlanta SEO company , Atlanta Search Engine Marketing , Internet marketing SEO services , Social Media Optimization , Social Media Optimization Services , smo , Social Media Marketing Service

Choosing The Right Online Marketing Specialist

Posted by John Estes | (February, 7 2012)

Online marketing can seem easy enough, just uploading stuff to Facebook and Twitter or making a silly video that goes viral, but it actually has a lot of planning that must be put into it too.

For most professionals, perfecting that balance between awesome inbound marketing that is engaging and shareable can seem simple enough, but for businesses worrying about other things, hiring on an online marketing specialist can do wonders.

But, what makes the best specialist out there? Who can help your business kick online marketing butt and start seeing real results? Here's some criteria to look out for:
  • Probably the top priority of a business, and kind of an obvious one, is someone who actually understands online marketing. There are lots of marketing specialists out there, but traditional and online are two very different things--that's like hiring an advertising agent from the 1960s to do advertising in the 21st Century. It just won't translate well.
  • Specialists will specialize in a specific niche of online marketing. Ready to do a campaign that focuses on SEO? Then it's time to find someone who knows SEO like the back of their hand!
  • Good researching skills are something all businesses should look into but oftentimes forget about it. An online marketing specialist should have excellent researching skills to make a campaign successful.
  • Price is indeed something to look at, but, a business owner shouldn't go too low. A reasonable price within your budget and means is much better than looking for a specialist that is offering Internet Marketing SEO Services for the lowest dollar.
Once you've made a short list of specialists to look into, think about some of these tips before going headlong into hiring someone who might not be a perfect fit. Assuming a marketer knows everything there is to all aspects of marketing is poor business in the making.  

 

 

 

 


Topics:
Online Marketing Consulting Company , atlanta marketing company , Atlanta Internet marketing , inbound marketing , atlanta internet marketing services , Online Marketing Specialist , Internet marketing SEO services

Entrepreneur Seeks Innovative SEO Services Company To Grow Startup

Posted by Fred Spring | (February, 1 2012)

When you first hear the words search engine optimization it sounds like a complicated concept.  It goes without saying that if you are an entrepreneur desperately trying to launch your own fledgling business you need more than a little bit of business savvy to turn it into a prosperous company.  Successful business people will tell you that business is about attracting and keeping customers. This can present a challenge in today’s struggling economy that can crush businesses before they can get off of ground floor.  What is it that your business competitors have that you need to attract more business and to keep yourself from going under due to the wave of competition that threatens to overtake you?

Prudent business people know that success can rely on the people you have working for you, helping you to draw in clientele.  We live in a computer-savvy society where a lot of business is done over the World Wide Web.  Businesses that have their own websites are a step ahead of those getting ready to go under, and attracting visitors to those websites can mean the difference between success and failure.  That is what makes SEO services so important.

Advertising you can keep.

The facts are that without proper advertising your business cannot compete with larger, more established businesses, and can be easily overlooked.  Advertising campaigns help, but will only last so long as the money you invest.  When the money runs out so does the publicity you had with Google, print, or radio advertisements.  By hiring a SEO services company like 98toGo you will be able to keep the created and optimized content that you paid for.

Critical steps to better market your business online.

You can transform your struggling fledgling business into a burgeoning company by hiring an innovative SEO services company to develop fresh online content for your company’s website.  They help you by providing content that search engines will zero-in on, attracting more visitors to your website and increasing your business.  Internet Marketing SEO Services can help you establish your web presence - because let’s face it – without an optimized web presence no one will find you. And, your more formidable opponents who have already established themselves will be taking all the business.  Establishing a web presence includes:

  • optimizing your website and filling it with content that consumers are drawn to

  • consistently creating your own blogs to let potential clientele know what your business is doing

  • activating social media such as Facebook and Twitter to connect with a friendly clientele base

Search engine optimization is so important and it is wise to employ an Atlanta SEO services company as part of your business team.   

 

 


 


Topics:
atlanta seo services company , Atlanta Internet marketing , atlanta seo services , Atlanta SEO company , search engine optimization atlanta , Internet marketing SEO services , SEO in Atlanta , goggle , struggling economy

Atlanta Online Marketing Based on User NOT SEO

Posted by Fred Spring | (January, 17 2012)

Here at 98 To Go, an Atlanta online marketing firm, we strongly believe that a good SEO campaign should never forget that webpages are for people. It's all too easy for SEO strategy to become too focused on issues like keyword density and other such technical issues. The result is often a webpage that looks great to a search spider, but that no human would ever want to read.

In short, we want to make sure that all your site's content is written to make people honestly want to do business with you.

Now, don't get us wrong – the technical stuff is important too. You still have to make your site so that Google can find it easily and rank it highly. However, you can't let technical matters overshadow the need for quality, engaging content that catches readers' interests. The best SEO should be invisible to the user.

Making SEO invisible takes a little work, but it's not too difficult. Keywords should be handled with care and integrated naturally into sentences. In-text links should be chosen for their relevance to the reader, and not just for the value of being linked to the site. Blog content should be fresh and unique, rather than repeating the same few ideas over and over.

We also believe as part of this, that an online business cannot forget its local roots. We are an Atlanta online marketing company, and much of our business still comes from Georgia. Even if you're marketing to the world, you'll still be most familiar with your local market, and those are some of the users who are most likely to respond well to you.

Potential customers want to feel like you understand them and can cater to their needs, so a local focus reinforces the idea that you are writing to them, specifically. Good user-focused SEO helps here as well. When a new lead discovers your content, and finds it interesting without feeling like it's there for web crawlers, they're more likely to trust you. That trust then builds the first bridges that sales will hopefully soon pass over.

After all, the key idea behind inbound marketing is that it needs to be unobtrusive to the customer and respond directly to their needs. Whether we're being read by fellow Atlanta online marketing groups or by a curious user halfway around the world, we want them to feel welcome and see that we're honestly trying to give them, personally, some good advice and not just catering to robots.

Then if they decide to investigate the services we, as internet marketing specialist,  have to offer, we'll know it's because we've built some real rapport with them.  That's what creates a lasting business relationship.

 

 

 

 

 

 

 

 


Topics:
atlanta online marketing , blogging tips , Atlanta SEO company , internet marketing service atlanta , internet marketing specialist , seo blogs , Internet marketing SEO services , keywords , Atlanta Web Marketing

Best in Class Internet Marketing Products Start With Hubspot

Posted by John Estes | (January, 7 2012)

Doing Internet marketing successfully isn't easy.  It isn't easy for a company like us, with years of experience, and it certainly isn't easy for a young company looking to increase its online impact while on a budget. While it would be nice if everyone could afford their own SEO consultants, the next best thing is to start looking at the many Internet marketing products available online, to find the one that suits your business and budget.  In our opinion, the best of these products – and the one which effectively launched inbound marketing – is Hubspot.

Hubspot is an all-in-one set of packaged tools to help businesses make the most of their online marketing.  They have a strong focus on Search Engine Optimization (SEO), and especially on the importance of content-driven inbound marketing.  They provide users with a vast array of tools to look at every aspect of their online presence, from analyzing the effectiveness of keyword usage to refining landing pages.  Your website is mirrored directly onto their platform, so that the easy to use tools can be integrated into every aspect of your online presence. 

Something that sets Hubspot apart from other Internet marketing products is that they truly “walk the walk” in terms of content-focused marketing.  They produce a wide array of articles, slideshows, ebooks, and webinars which are free for anyone trying to hone their marketing skills.  They also have a free website grading tool that analyzes your site and gives useful suggestions on improving it. 

Some of their most useful services also include:

-Social media monitoring:  It watches the web for discussions relating to you and alerts you so that you can join in the discussion.

-SEO tools:  Their Keyword Grader, Marketing Grader, and Link Grader all give feedback on how to improve your site and make the most of your search listings, with clear advice on how to proceed.

-Prospect Intelligence: This tool monitors all the visits to your site, to help you understand how people are engaging with your site and how to inspire them to take action while there.

-Lead nurturing: This allows you to automatically send emails to interested parties to earn their trust and connect with them at a future buying decision.

-Analytics: They have a range of tools tracking the effectiveness of your inbound marketing efforts, your blogs, and more, and allows you to cross-compare them with the efforts of your competitors.

So, we honestly believe that Hubspot is the best in class choice among the many Internet marketing products out there.  We use them, as do our customers, including Cedar Creek Cabin Rentals, who are consistently near the top of Hubspot's rankings.  If you're looking to take your online marketing to the next level, consider Hubspot's free trial now. 

 

 

 

 

 

 


Topics:
seo tools , website grader , internet marketing expert , Internet marketing Atlanta , internet marketing products , internet marketing services , Internet marketing SEO services , hubspot , Internet marketing consultants

Atlanta Online Marketing Based on User NOT SEO

Posted by Fred Spring | (December, 27 2011)

Listen up for something revolutionary. SEO sometimes is not the best Internet marketing strategy. Did we just blow your minds? You've been hearing from everyone for some time now that SEO is the ONLY way to boost your search engine rankings and build business. And yes, SEO strategies will boost your search engine rankings but it is certainly not the end all be all for building business. Local marketing still works and we're here to say Atlanta online marketing firms want to help your business grow by focusing on the user, not SEO.

Now that you've recovered from this staggering bit of information, let's take a look at what we mean. Most businesses are still small, owner operated and local. Your client base is also mostly local. The best way to reach your local customer base is through localized strategies. These strategies work by understanding the needs of your customers and what they want and need from your website as opposed to what the latest keyword research says about your search engine rankings.

By focusing on the user, you can build a specific Atlanta online marketing strategy to match the needs of your customers right here in the city. These are folks who are already likely to be customers. Your Atlanta internet marketing strategy simply makes sure they become customers by figuring out their needs and tailoring your website to fit those needs.

Atlanta SEO company kind of works the other way around. You research keywords related to your business and through keyword placement and other variables, hope potential customers find you among thousands of competitors. Of those who visit your site, only a small fraction will find what they needed and remain on your site.

A more local approach that focuses on the user rather than SEO already will find more success because the strategy starts with someone looking for your exact local service. You're anticipating the customer's needs rather than reacting to online trends. This difference alone — control and anticipation vs. reaction and modification — could mean the difference between a good year and just an OK year.

Think beyond SEO to the actual customer and end user. Adding a local, Atlanta online marketing strategy to your overall marketing plan has the potential of revolutionizing your business.


 


Topics:
atlanta seo services company , Atlanta Internet marketing , atlanta online marketing , Atlanta search engine optimization , Atlanta SEO company , atlanta SEO , Atlanta Search Engine Marketing , content writing , Internet marketing SEO services

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98toGo is a proven inbound marketing agency.  We make it easy for your ideal customer to find you online, helping you turn browsers into fans, and fans into customers.

 

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