Do you ever get the feeling that some business bloggers are more concerned about having a soapbox than actually using their blog as a business tool?
We know that the real purpose of blogging is to drive traffic to your website, and it does this in a number of different ways. However you get people to your blog, once they're there you'll see more leads generated and higher sales as well. The more people you attract, the more visitors you draw in. It's just that simple.
While it's fine (and fun!) to use your business blog as a soapbox every now and then, your blogging should be focused on bringing in more traffic if it's ever going to justify itself as a business investment. So, here are a few inbound marketing tips for getting the most traffic to your blog!
How To Drive New Blog Traffic
Limit your keyword use. Chances are, you have a keyword package for your SEO with dozens of different terms. Don't try to cram as many keywords as you can into your blogs. Instead, optimize each blog around a different set of one or two related keywords. This focuses your SEO strategies for each keyword, rather than diluting the effect by spreading them around your site.
Be a thought leader. As we like to say, content is king in internet marketing. You should be trying to advance new or interesting thoughts in your blog. This both makes it more likely to be shared or linked to by outside people, as well as impressing your visitors with your level of expertise. If you can create the perception that your company is ahead of the curve, chances are, it will come true.
Leverage social media. If you aren't pushing to have your blog shared through social media, you're handicapping yourself. Social media puts your material out there and brings you to the attention of entirely new audiences. Further, there is an extremely high correlation between Facebook “likes” and Search Engine Results Pages (SERP) rankings. Now, correlation doesn't necessarily mean causation, but the correlation is strong enough to raise a lot of eyebrows.
Use Google-specific features. Unsurprisingly, utilizing some of Google's own features will help you in your Google rankings. The Google Authorship system allows you to tie your results directly to your G+ profile, and gives you a big SERP boost. Similarly, Google's Rich Snippets metadata system will give you much better results than traditional metadata like HTML tags.
Once you've got them at your site, keep them there. Whenever you put up a blog, make sure there are plenty of internal links to other areas of your site to encourage people to keep reading your material. The longer you keep them around, the more likely they are to convert. If you can pair this strategy with effective Calls to Action, you'll start really reaping the benefits of inbound marketing.
Encourage commenting. Your blog absolutely should have a comment section for people to respond to your posts. Ask questions in your blogs, and raise interesting points. Any blog with a thriving community of people actively engaged and responding to posts is one that's in a great position to drive new sales.
Show you're alive and on top of the game. Once you have a blog, keep blogging. Few things about a company's website can more clearly say “We aren't committed to our online presence” than having an abandoned blog with only a few posts. An active blog is a sign of a healthy online company.
We want every one of our readers to have the best and most successful business blogs possible. And, of course, if you have any questions or concerns, please contact us or leave your ideas below for the world to see!
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