Topics:
inbound marketing ,
hubspot
Deciding to take the big plunge into a new marketing strategy is a risky undertaking. Whether you’re just getting your feet wet with HubSpot, you’ve had HubSpot for a while but haven’t maxed out it’s true potential yet, or you’re trying to decide if HubSpot is the right tool for you, there are a few things you should know.
The first step to success with HubSpot is to understand the purpose and power of the tools. The number one mistake most DIY HubSpot users make is failing to take full advantage of what they’re paying for.
HubSpot’s a great marketing software, but it’s up to you to create and execute a successful lead generation campaign. If you’re committed to absorbing the methodology and techniques, it is perfectly possible to effectively operate HubSpot’s tools on your own.
Now, let’s dive into the purpose and power of the toolset.
Topics:
calls to action ,
inbound marketing ,
hubspot
When you're building your online marketing presence, are you thinking about your corporate appearance?
Due to the distributed nature of inbound marketing, individual efforts can easily feel "disconnected" from others. The person writing your Tweets might have little to no contact with your blogger, and neither might have any involvement in art and media direction.
Without policies in place keeping your various content creators "on the same page," it's easy to create a slapdash online presence that feels like a dozen people made it. You need the appearance of cohesion to create a unified corporate image.
Topics:
inbound marketing ,
inbound marketing agency ,
98togo
At this point, there's little doubt that inbound marketing and content strategies have revolutionized online marketing. Inbound works, and the principles involved can - in theory - be utilized by virtually any business, even if they lack the budget to hire a dedicated marketing firm.
If you have a Hubspot account, you could manage your own inbound marketing campaigns using the same tools as the professional agencies... but you won't see positive returns unless you're also using the same methods as the professional agencies.
So, if you want to do your own online marketing, here's our quick guide to doing so successfully!
Five Steps To DIY Hubspot Success
1 - Be prepared to do your homework.
While Hubspot is relatively easy to use, compared to most Content Management Systems, the wide variety of tools will still require time, concentration, and study to learn. We recommend setting aside some time - perhaps an hour a day - for looking around Hubspot, reading their blogs and forums, and practicing.
Topics:
inbound marketing ,
statistics from HubSpot ,
hubspot
How are you updating your online marketing to fit 2014?
As the online marketing industry evolves, your strategies need to evolve with it! It's a fast-moving industry, and it's important to update your strategies at least once a year to ensure you're staying on top of the latest trends.
So, here are our picks for the best ways to optimize your online marketing in the coming year!
Five Ways To Boost Inbound Marketing In 2014
1 - Better Targeting
Online leads respond best to messaging that they believe relates to them, directly. Many Internet users are quite savvy about spotting ads and other messaging that are so broadly-worded as to appeal to millions of people at once, and they usually tune those messages out.
Generally speaking, you'll see more success from your online marketing if you subdivide your markets and try to craft messages with more personal appeal. Good buyer personas make this targeting vastly easier.
Topics:
Content Creation ,
inbound marketing ,
social media marketing
Thought Leadership has been a hot topic amongst the 98toGo team over the past few months. It’s basically a fancy term for talk that centers around generally new and creative ideas that influence a particular industry. We strive to be thought leaders in various areas of inbound marketing. We’re also in the business of helping our clients climb to positions of thought leadership within their circles of expertise. This eventually got us thinking,
“Who out there is creating content on the topic of “thought leadership? Who are the thought leaders in thought leadership?”
We’ve compiled a list of what we feel are top creators of amazing content around the topic of thought leadership. These are the thought leadership thought leaders (try saying that three times really fast).
Daniel W. Rasmus
A strategist and consultant, Rasmus produces content that is focused on trends in different industries like society, technology and economics. In The Golden Rules for Creating Thoughtful Thought Leadership, Rasmus turns the discussion of thought leadership towards businesses and organizations.
Topics:
inbound marketing ,
inbound internet marketing ,
thought leadership
Today, let's get back to the basics.
If you're new to online marketing and wondering how to get a foothold, you might be wondering exactly what "inbound marketing" is, and how it works. After all, inbound marketing is significantly different from previous offline marketing tactics, and understanding the differences is the first step in building effective inbound strategies.
So, lets talk about what "inbound marketing" means, and what Hubspot has to do with it.
An Introduction To Inbound Marketing
The problem with old-style "outbound" marketing strategies is that nobody really liked them.
Most "outbound" marketing strategies are essentially disruptive in nature. Your lead is in the middle of an activity - such as watching TV, or going for a drive - and your messages are inserted into that. If someone's watching TV, it's interrupted with advertisements. If they're driving, billboards break up the view.
Topics:
marketing priorities ,
inbound marketing ,
inbound internet marketing
If you're looking for quick ways to invigorate your inbound marketing campaigns during these cold winter months, you might have a great resource right under your nose: your existing email list.
Topics:
inbound marketing ,
inbound internet marketing ,
emai lists
