Effective Inbound Marketing Tips

To run a successful inbound marketing campaign, it helps to know the basics.  Although the look of a campaign can vary widely, the essentials of a great (and successful) campaign remain the same.

In this post I am going to give you a rundown of the components that make up a solid inbound marketing campaign.

I’ll start by talking about strategy and planning, making sure that your campaigns are off on the right foot.  Then I’ll move into the different content elements that are needed to capture and convert visitors.  After that I’ll talk about ways to bring more visibility to your campaign.  And I’ll wrap up by discussing the importance of measuring and assessing your campaign’s performance.

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One of the biggest challenges for a small business is getting a handle on business finances. While "we're making more than we're spending" may be sufficient for a business that's just getting on its feet, at some point, you need to start looking for more detailed information on just what your expenditures are buying you.

Marketing has traditionally created a problem for calculating returns, because many traditional forms of advertising are "fire and forget" strategies. If you put up a string of billboards, you'll never definitively know whether those billboards are creating sales.

However, with inbound marketing, the calculations become a lot easier. Once you've been running an online campaign for a few months, or a year, you'll have the data to start really figuring out the Return on Investment (ROI) of your marketing spends!

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