Effective Inbound Marketing Tips

For the past 2.5 years I have been a part of an incredible team at 98toGo, working to bring peace of mind and online prosperity to businesses around the country.  I joined the company at a time when the founders, Fred Spring and Tom Telford, were experiencing explosive growth, both in the number of new accounts and clients and in the amount of interest from marketers like me who were looking for a rewarding work environment. 

Topics:
inbound marketing agency

It can be hard for some business owners to break away from do-it-yourself tendencies. After putting years of blood, sweat, and tears into a company, it’s hard to leave something as critical as marketing up to someone else. We get that.

For some, hiring a HubSpot agency is a no-brainer, because they would rather spend time doing what they love – running the business. For others, relinquishing control is not such an easy task. In fact, we work with three different types of companies, those whose owners all want to do it themselves and just need consulting, those who have a marketing person in-house, or those who outsource these services to an agency. All reasonable choices, but they all come with a certain measure of risk.

If you’re one of the first group, a business owner who likes to take the reigns and do everything yourself, here are a few tips to help you get the most out of HubSpot.

Topics:
inbound marketing agency , content for blogs

When you're building your online marketing presence, are you thinking about your corporate appearance?

Due to the distributed nature of inbound marketing, individual efforts can easily feel "disconnected" from others. The person writing your Tweets might have little to no contact with your blogger, and neither might have any involvement in art and media direction.

Without policies in place keeping your various content creators "on the same page," it's easy to create a slapdash online presence that feels like a dozen people made it. You need the appearance of cohesion to create a unified corporate image.

Topics:
inbound marketing , inbound marketing agency , 98togo

Say what you want about keywords but the bottom line is that your customers still are searching with them and your business still needs to be found by them. Take it from us (Cedar Creek Cabin Rentals), a company that enjoyed the spiral up when we were posting daily content to our blog with lots of keywords and lots of interlinking.  That is what worked……… until it didn’t.

Topics:
google best practices , inbound marketing agency , Keyword Research

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inbound marketing agency

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inbound marketing agency , inbound internet marketing , internet marketing agency

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inbound marketing agency , content writing , content writers

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inbound marketing agency , Atlanta marketing firm , truth is in the numbers , marketing software

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get website content , get content for website , good content strategy , inbound marketing agency

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calls to action , Atlanta inbound marketing , lead generation , inbound marketing , inbound marketing agency , increase website conversion rate , website conversion rate