The Love!
A whole lotta love. HubSpot 3.0 is about the magic and the love. Bringing out new parts to the tool to make our lives easier for use using it but having those tools work in concert with each other is where the real magic happens. Just like Amazon makes your personal shopping experience tailored to you and Apple makes for a happy experience combining the hardware and software, HubSpot 3 will change the game for Inbounders. Imagine sending targeted messaging when someone triggers what you deem important. Hitting your twitter feed, being a customer and landing on a product page can now trigger an event to give this contact a special offer regarding the product page they just hit. Now that combination is really special and one clients and marketers will love.
The Fun
So we are listening to the David Meerman Scott, teach us how the greatest live band of all times (The Greatful Dead). They used inbound marketing before that term was coined by catering to those that wished to record them live. No other band would tolerate that yet The Dead invited it. We found that in a room of over 2000, that nearly 75 had seen their concerts over 50 times and one women 178 times. Staggering numbers. During the presentation David began to talk about Cyndi Lauper who surprised us all by showing up on stage, then performing a great tune. That gave a twist of fun that nobody knew was coming. Of course the grand entrance on Day 1 with Brian and Dharmesh was fantastic. They filmed the two coming in on Helicopter that showed the incredibly beautiful city of Boston and they had their orange suits on with the loud throbbing music of Thunder from AC/DC. That rocked and was such a thrill to witness live.
The Education
As a HubSpot client and a Value Added Reseller, the information provided at the breakouts was worth so much more the price of admission. The ideas alone will expand my personal business in terms of hearing the keynotes, the break out training, the prodigy bar of IMC that provided valuable insights, the sponsors and their cutting edge brand new break through coming out (mobile being the no brainer) and the insight from so many other HubSpotter’s that seem to synergize and all about helping each other win. I believe this event will make my companies well over 100 times what I paid for my ticket over the next year. How about that for an ROI! Based on what I saw and learned, I predict there will be 10,000 people that will be in attendance at the 2013.
The Passion
If you did not feel the energy of being there, I’m telling you straight up that it was electric. The energy was high and you knew you were apart of a movement. This marketing movement is on the cusp of a complete transformation and YES; the movement is to Inbound Marketing. The numbers are just too compelling to ignore. 86% do not watch TV commercials, nearly everyone at inbound has DVR or TiVo. A great stat by Gary V was to just look around next time you are driving. Nearly half are texting on their phone. Very scary for sure but who the heck is looking at billboards? 65% have acquired a client through their blog. Just 2 years ago there was only 400 at the Inbound 2010 conference, 2800 this year! Think about it, most of us have touched base this year with someone in our past that have not talked to that person in over 10 years. The power of social, the power of inbound and the power of content is changing the game. This movement is staggering and one that all other marketers should seriously pay attention to.
Advice Buy HubSpot now before pricing goes up and learn about this tool and how to use it for your business. I received piece of mind and you should too. You will be so glad you did.
Thank you everyone who I met at Inbound 2012. You all were incredibly kind and I learned so much from all of you. See you next year for sure!
