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[INFOGRAPHIC] How & Why Inbound Marketing Surfaced

Posted by Carla Plouin | (March, 13 2012)

From Outbound To Inbound Marketing...

... An Exponential Acceleration of Pace, Technology, & Marketing ROI.

[INFOGRAPHIC] The History of Marketing:

History of Marketing Infographic

Courtesy of HubSpot Marketing Software
 


Topics:
content , SEO , lead generation , inbound marketing , video marketing , smo , hubspot , social media , youtube , facebook , twitter

Why Do I Need SEO?

Posted by John Estes | (February, 13 2012)

It has been called the American dream, the freedom to live and work independently, and you have decided to take advantage of that by starting your own business.  You accumulate the capital you need to invest in business location, office equipment, signage and advertising.  But no matter how much you have invested you discover that your older and more established business competitors outshine you and you begin to feel that the money you invested has gone down the tube.  You do not have to feel like a failure.  All you really need to do is make a slight change to your business strategy.  In today’s dog-eat-dog business world a lot of business is done over the Internet.  Even small businesses like yours need their own website in order to compete, and you need to attract more visitations to that website to get a step-up in business.  Hiring an internet marketing specialist as part of your business team is a wise decision.  An SEO service can give you that much needed edge you need to keep pace with the competition.

What can an SEO do for you?

A search engine optimization company like 98 To Go can give your business website a facelift, providing it with fresh content to which popular search engines are keyed to.  Another benefit of having SEO services working on your behalf is the publicity they will give you.  When you pay for advertising space on Google, print, TV, or radio the publicity you get will last only as long as your money does.  Once the payments fizzle out so does the publicity you had based your business’s success on.  With an SEO provider you get to keep what you pay for, and thus you can continue to depend on the advertising you already have. 

You will also be provided with some valuable pointers on how to establish your online web presence, because let’s face it, without a online web presence you have no platform on which to stand and say, “Look at me.  Here I am.  Let me serve you.”

Besides helping to establish your own website, the service can give you even more leverage in the form of your own blog.  With your own business blog you can let your clientele and potential customers know what your business is up to and what it is doing to better serve their needs.  They will also direct you as to how social networking on sites such as Facebook and Twitter can help you build a strong clientele base.

An SEO working for you will give you an added edge through website content, social networking employment, and your own business blog.  

 

 

 

 


 


Topics:
Atlanta search marketing , SEO , Atlanta SEO company , atlanta SEO , internet marketing specialist , online marketing , SEO Soultions , facebook , twitter

Social Media Marketing Service

Posted by Fred Spring | (February, 4 2012)

What's the deal with all these social networks? And sharing? Perhaps you're overwhelmed by this newfangled thing called social media marketing. Well, whether you like Facebook or not, it is here to stay and has become a big part of marketing through social media--and the same goes for several other outlets. So, is your business staying ahead with social media?

Currently, Facebook boasts over 800 million active users. Twitter is creeping up on 200 million accounts, and Google+ is gaining steady users at 60 million. All of these platforms have something in common: they can spread your brand and earn you some cool points among potential customers. Successful social media marketing campaigns know how to be engaging, creative, and leave the sales pitch at home. While all of this may sound ineffective compared to traditional marketing, let's break it down:
  • Most people get their information from the Internet, either on their mobile device or on a computer. Currently, over 2 billion of the world's population is online.
  • Of that population, a great deal of them are sharing on social networking sites like Facebook and Twitter--they're sharing things they like, dislike, and things they find interesting. It's the word-of-mouth marketing for the 21st Century!
  • It's a business disadvantage to not have a website and engage with your customers online in this day and age--everyone is getting their news, deals, information, and everything else online.

While numbers are fine and dandy, sometimes the prospect of creating a social media marketing campaign can be a bit overwhelming. Which social network should you focus on? How much content should you publish? What time is the best time to tweet?

All of these are legitimate questions, and that's why there are agencies out there to help you with those difficult decisions. After all, Facebook sometimes is not the best choice for a business and then there's other social networks like FourSquare and Quora to seriously consider.  Perhaps blogging or making videos would be better for your business. Aren't making decisions awesome? They're even better when you have an internet marketing consultant weigh in an opinion on them and don't have to worry about the heavy work of social media marketing!    

 

 

 

 


Topics:
internet marketing consultant , social media marketing , foursquare , facebook , Social Media Marketing Service

Social Media Marketing Services

Posted by Tom Telford | (January, 31 2012)

Take it from us, 2012 is going to be the year of social media marketing. 

Things have been building to this point for the last few years.  The impact and importance of social media has been growing steadily, and things are about to hit a tipping point.  (If they haven't already, that is!)  Today's consumers are heady with the power that the Internet gives them in the market.  They research products online, compare prices on their smartphones, and blog about their favorite shops and restaurants.  More than anything, they trust their network of friends more than any advertisement.  That's why social media marketing is so vital in the coming year.

Fundamentally, customers these days don't really trust advertisements.  Sure, the old “pound a slogan into their head until they can't forget it” strategy still works from a psychological perspective, but people know that trick, and they resent it.  With an Internet full of competition, you don't want resentful customers who feel like they've been pushed into using you.  They'll bail out as soon as they think they've found something better.  You need customers to honestly like you.

Since what they trust are their social networks, that's what you need to target with your marketing.  Instead of advertisements, you need recommendations.  This is the crux of social media marketing.  People trust the comments other people make about businesses.  And remember: with more and more customers going mobile, those comments can come at any time, perhaps only a minute or two after their experience with you.  More than ever before, you need to give customers the best service possible, and be responsive to their needs.

Some keys to great social media marketing:

  • Keep up with comments in the social media.  When possible, respond to complaints and show that you're honestly interested in improving your service.

  • Maintain your Facebook and Twitter page, and keep track of people who Like or Retweet your posts.  These are your best sales leads.

  • Submit articles about your industry to aggregators like Digg and Reddit, then hang around and participate in the discussion to show your expertise.

You might even consider hiring a social media marketing services company to help you reach out to those customers.  After all, it takes a lot of time and effort to keep up with everything being said about you online.  A good interactive internet marketing consultant can track comments made about you in real time and respond to them.  It's like having an always on-call PR department. 

Now that Internet-empowered consumers have the power to truly participate in the sales process, they're not going to let that power go.  You need to be flexible, adapting to this changing market and embracing the social media revolution.   

 

 

 

 

 

 

 


Topics:
Social Media Marketing Services , internet marketing consultant , social media marketing , research products online , facebook , twitter

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