With so many potential prospects online, just about every chief marketing officer, sales professional, and business owner wants to understand how to identify their best prospects using their company website.
But not just any old website has the ability to identify your best prospects. Only a website that offers premium content can advance prospects to a new level of interested in the sales funnel. Used properly, premium content can identify which prospects are hot and ready to speak to your sales reps.
Topics:
inbound marketing ,
conversions
