Effective Inbound Marketing Tips

There is a profound statement that I have been hearing over and over again in the world of inbound marketing and this is "Content is Currency." 

Advertising has changed quite a bit in the last decade, especially with the huge boom that the Internet created in the way we buy, communicate, search, and otherwise conduct our daily activities. Because of this, most businesses have been faced with two options: learn to adapt to the changing times or go out of business. Rather than going the way of the dinosaur, you understand the importance of new media advertising. More importantly, you understand that it's all about the content. This is why finding the right content writers is so crucial. 

Companies large and small are beginning to understand the importance content marketing has on sales, revenue, lead generation and much more. However, being able to create compelling content writing that is viewed and shared by thousands, or even millions, of potential customers takes a lot of dedication and hard work. In order to have consistently high quality content, most businesses are looking toward agencies and content creators outside of their own staff and outsourcing their content.

Are you getting tired of all your plain, boring content writing? If so, it's probably because it's shallow and does not engage your readers. Worse still, the language in the content is seemly detached from your product or intention, and you often times had to tweak the articles a little before you put them up on your website. You should probably not be paying for that service. The next question is what you are supposed to do in getting great content for your website or product. Let's examine five ways in which you can get great content and engage your visitors attention.

Writing starts with an idea.  Blip.  Put words to thoughts. Writers can get stuck. This blog article will show how to get unstuck when using stale old keywords as a basis for your content.

You have your own pool of writers that are able to really boost up the effectiveness of your content, making sure that you hit all of your sales goals and more with the power of keyword placement, engaging content, and making your business a thought leader in the industry.

When you outsource your content writing work to a content writer, you have the ability to utilize more than just their writing prowess and knowledge--you're also able to tap into their other knowledge and experience in order to gain the best content possible. When it comes to content writers, there are all sorts of levels of experience, skill, and even knowledge on any subject matter. Some writers will have a stronger skill set for research and understanding things, while others might still be honing that part of their craft. Whatever the case, you can always get the most out of the best and most intelligent of content writers.

You know how they say that life is like a box of chocolates? Well, a lot of businesses tend to think the same can be said about all of the different content writers out there. You can never really know what you get--or so you might think. With so many websites out there with tons of writers to choose from, how exactly can you cut through it all to find the perfect match for your business?

While it might sound tedious and a huge responsibility to find the right kind of content writer, it really doesn't have to be. In fact, there are a couple of way you can watch out for that tell you immediately this writer means serious business.

1. Experience
Just like when you're hiring on a new employee, you have to check the experience and credentials of the writer you're willing to work with. Because while the writer is more than likely a freelancer, you're still developing a business relationship with them and need to treat it as such. That means focusing on their experience to make sure it aligns with your business. There are writers out there with excellent research skills, but it is good to find someone who has industry experience in your field and mentions such.

2. Communication
If you don't know what you want, then the writer you choose to work with certainly won't know what you want. Working on writing projects with a content creator is a two-way street of communication. You need to have a understanding of what you want and then the content writers can help make the idea into reality. If you just say "write an article on puppies," and then don't elaborate if you mean how to take care of puppies, where to find puppies, or other valuable information, then you're be dealing with a frustrating job.

3. Price
Just like naming your own price when you're traveling, you need to do the same for your content marketing budget. All of those articles, blogs, press releases and everything else cost money to make and you need to be able to provide a fair deal to a writer in order to get high quality and customized content. If you're not setting up a content budget and instead look for the cheapest solution out there, you might as well get ready to re-work and re-write all of that low quality content now (and ultimately paying more).

4. SEO & Social Media
In these times, content writers are more than just an online copywriter creating articles to make you money. Most writers tend to be multi-talented, which is a huge plus for you when you need to also create email campaigns or landing pages. However, one of the biggest skills that you need to look out for is online optimization and social media. These will be the two biggest beneficial skills to your content writing, so the writer better know what SEO and social media does!

4.5 Better Conversation
On that same topic, don't be afraid to have an open forum of conversation with your content writer. Think of this as an add-on of the above and remember to not only provide sufficient information on what kind of content you're looking for, but also talk to your content writer about SEO preferences, social media, and even including your calls-to-action to the content. Have a question about the entire process? Don't be afraid to ask. It's more than just talking at your writer, it's having a conversation with them for better content.

What other ways do you think you can find an awesome content writer? How are some ways you chose different content writers for your own project? Tell us all about your interactions with writers and how you picked the right one for your business.