Even seasoned marketers use the terms “content marketing” and “inbound marketing” interchangeably from time to time. Sometimes it makes no difference which phrase we apply, but every now and then it’s pretty consequential.
Topics:
inbound marketing ,
content marketing
To be completely honest, most people go into blogging with this mentality:
Step 1: Publish a blog
Step 2: ?
Step 3: Profit
Topics:
blogging tips ,
lead generation ,
content marketing
When my wife and I were married last November, we were encouraged to create a Mission Statement for our marriage. We worked on it together for some time, and crafted a clear and succinct purpose for our marriage. That mission statement is written on a piece of poster board taped to our bedroom wall next to our vision board.
Topics:
content strategy ,
content marketing
This blog post was inspired by a presentation that I went to yesterday afternoon. It was at the monthly Atlanta HubSpot User Group meeting, and the presenter was Sarah Walpert from Ingenium. Her presentation was titled “Unboring Marketing For Boring Industries”, and she shared with us her method for coming up with rich, engaging, interesting content no matter how boring an industry or a topic seems on the surface.
Her boring examples included an engineering firm and a chemical manufacturing company. Potentially boring industries on the surface, but with Sarah’s step-by-step process, she demonstrated how she was able to come up with interesting topics for these boring industries. Here’s a link to an interview with Sarah (I’ll post her presentation slides as soon as they’re live).
Topics:
blogging tips ,
content marketing ,
blog title writing
Webinars are an excellent method of engaging your audience in a LIVE format, enabling the audience to learn, ask questions, and otherwise engage with your company and brand. Webinars have long been an excellent source of lead generation, since attendees have to register in order to attend and you know who was there and who was not. But one webinar is far more valuable to your marketing efforts than a one-time lead generating event.
Topics:
Content Creation ,
content marketing ,
content repurposing
Content marketing as we know it today is still fairly new in the grand scheme of things, but it has been proven to be extremely effective at attracting and wooing new users and customers, and keeping existing users and customers engaged. Content marketing works. But there’s a problem with content marketing, and that’s the content. There’s never enough of it!
Topics:
blog writing tips ,
content strategy ,
content marketing
This is the second blog article in our series on Content Curation.
In my first post about Content Curation, I defined what content curation is and showed you an example of what it can look like. If you missed that post then you can check it out here: Understanding Content Curation: What It Is And What It Looks Like.
Topics:
blog writing ,
content marketing ,
content curation
I want to help you create more quality content in less time and with less effort. That is the purpose of this series of blog articles that I’m writing and publishing over the next few weeks. Specifically I want to talk about Content Curation.
Topics:
Content Creation ,
content marketing ,
content curation
Content marketing has proven itself to be anything but a fad. In 2014 we saw more and more brands place emphasis on developing content marketing strategies, and more and more dollars being put towards content marketing. Like undercuts and deep V-neck tees , these trends are not going away any time soon!
Topics:
content marketing ,
marketing trends
