Effective Inbound Marketing Tips

It can be hard for some business owners to break away from do-it-yourself tendencies. After putting years of blood, sweat, and tears into a company, it’s hard to leave something as critical as marketing up to someone else. We get that.

For some, hiring a HubSpot agency is a no-brainer, because they would rather spend time doing what they love – running the business. For others, relinquishing control is not such an easy task. In fact, we work with three different types of companies, those whose owners all want to do it themselves and just need consulting, those who have a marketing person in-house, or those who outsource these services to an agency. All reasonable choices, but they all come with a certain measure of risk.

If you’re one of the first group, a business owner who likes to take the reigns and do everything yourself, here are a few tips to help you get the most out of HubSpot.

 

Topics:
inbound marketing agency , content for blogs

Image Credit: Content Marketing Institute

Is content marketing a lie? Could it be that we're all nothing more than pushy sales people who write instead of producing 30-second infomercials?

And if not, what separates us from the types of marketing that consumers hate? If you’re having trouble coming up with a clear answer, let's at least agree on the fact that we want to be the good guys in this scenario.

Last week, a content marketer who was plagued with these same questions wrote an interesting piece on what he calls "the great lie of content marketing." Gulp. The lie, he said, “…is that all this wonderful content is just there to help. When the truth is that it isn’t just there to help; it’s there to sell.” Double gulp.

A few other writers blogged about different tactics that help content marketers rise above self-absorbed motivations that fuel these pushy, promotional style content marketing strategies. After all, isn’t that what we preach about in our own content anyway?

In this week’s issue of Content Crack, you’ll come to grips with the dirty truth behind content marketing (as if you didn’t already know) and discover new ways to make sure your content strategy actually does the intended reader some good.

 

Topics:
Content Creation , content marketing , content for blogs , content marketing strategy

No one said content marketing would be easy. In fact, it’s an unrelenting, moving target that demands you stay on your toes every step of the way. But rest assured that finding your content ‘groove’ is far from impossible as long as you stay hip to trends and away from the hype. The good news is, we’ve got just what you need to stay up to speed on what’s working and what’s not. Here’s your weekly dose of content crack!

Image Credit: valuablecontent.co.uk

How to Find the Path to Useful Content That Works

 

Topics:
Content Creation , content marketing , content for blogs

 

Topics:
calls to action , blog writing , content writing , content for blogs