Finding the right website content provider is like finding a needle in haystack, especially now that the Internet marketing industry is booming.
The process of hiring content writers has evolved over the past 3 years. No longer do you have to manage hundreds of individual emails or overpay to list a position on a major site, such as CareerBuilder or Indeed. Today, there are a number of writer specific marketplaces, websites, and job boards that connect you with content writers.
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Content Creation ,
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Content Creation Companies
If you subscribe to our blog or follow our company, which by the way 99.9% of people agree is AWESOME, then you know we believe content creation should be the cornerstone of any healthy online or inbound marketing plan. Many of you reading this blog will agree with this philosophy, but you also understand that a good content strategy comes with its own set of obstacles that need to be overcome in order to create an effective campaign. One such obstacle is generating new content ideas on a consistent basis.
If you have any inbound marketing experience you understand that the first step in creating a successful content strategy is keyword research. In this blog I want to show you how we use a keyword research tool called Spyfu to first help us find the right keywords to target for client content, and then how we use it to help us generate content ideas for our client’s blog posts. Are you ready?
Topics:
content strategy ,
Content Creation ,
content marketing ,
Content Creation Companies
Pulling yourself up by the bootstraps is a very common and sensible way to keep business expenses low, especially if you're already working with a smaller budget. Thankfully, the Internet has made marketing and advertising efforts for all sorts of businesses very affordable while still providing a high yield of customers and revenue. This is why most businesses try to do their online marketing and content creation by themselves, but sometimes that doesn't quite cut it.
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Content is the lifeblood of the Internet.
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Content Creation ,
social media marketing ,
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We all are wanting the quick fix. The quick pill, the quick pick me up, the quick bring me down, the quick pain relief, the quick weight loss. We joke around here how the P90X was a 90 day program to get those 6 pack abs. Then there was the way to get that beautiful body in 60 days, then 30, then 2 weeks. It is coming when the 1 day course is about to hit. Get everything you ever desired in only one day. Just 4 payment of $19.99 and you are golden. Well not exactly.
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It is essential to be sure you are picking the right company when it comes to such an important task as web content creation. Your website exists to represent the company to your existing customers as well as potential new clients. Furthermore, prospects can only find you when you rank high in search engines. A good web content creation company will cover all your needs through high quality, SEO rich content.
Although experience is necessary in order to accomplish your goals, years in business does not count for everything. Some companies with many years of experience may be more reluctant to adjust their methods to suit your needs when you have very specific requests. In contrast, companies who have younger web content creators on their team may be able to provide you with more up to date academic knowledge for leading your website to success.
As in any other business relationship, it is essential to feel you can work well with your web content creation company. This can be gauged by the attention you receive when contacting the company. A company with good customer service will make you feel valued; your emails will be answered promptly and your phone calls returned. Additionally, you can request that the company provide you with references from past clients. You should ask these references about their experiences working with the company, if they would hire the company again in the future, was the work up to their expectations and was the job completed within the timeline specified.
When considering cost, look for a price you believe to be reasonable. Companies offering a service at a price that seems to be too low will likely provide you with content of very poor quality. On the other hand, high costs do not necessarily mean that the company produces the best content. A cost agreement should be presented in a written contract to avoid hidden fees. The contract should include what the web content creation service entails and any other features you deem necessary.
Before deciding if the web content creation company is right for you, view the company's portfolio to determine whether their past work is effective, interesting and engaging. Do not judge the company solely on their own website as this may not exemplify their diversity. You also need to find a company who specializes in web content for your business type. For example, Business to Business (B2B) content differs widely from Business to Consumer (B2C) content. If it could be beneficial to you, the company should also offer web content creation in multiple language versions to help you expand your audience.
The company you choose should have a team of experts that includes someone well versed in your subject area. It is essential to know that your web content will be created by talented individuals who can assure that articles are unique, creative and well researched. Your writers should also be able to work alone without the need for in depth instructions. Their knowledge of SEO should ensure content receives high rankings while keywords and phrases sound natural.
Web content creation is not just limited to written work. To be truly effective, your website requires photos and other images, video, audio and links. Your chosen company should also not limit their input to just the creation of content. The service should include the reviewing of existing material on your website and competitors' sites, and talking to experts in your company to ensure the content created is unique, useful and portrays the desired message of your business.
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Sometimes you just want to jump up and down and scream, "It's just a website! It's not magic!" But what if you learned that with a few simple tricks you could double or triple the number of leads it generates? If you think that's magic, then reach into this bag of tricks to see how a content creation company can do exactly that for you.
Topics:
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What content should you put on the home page? Do you really need an About Us page and if so what style is best for content included there? What additional pages do you need and what content belongs on each one? What type of content is appropriate for the online ordering page? How often should you update the content on various pages? How important is it to alter content to fit with changing seasons or special holidays? Can the right content really attract consumers and convince them to buy and if so how do I learn how to create that kind of content? Do I need a college degree to write great content?
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