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When I tell people about my job – that I, in effect, sit around blogging all day – their reactions are generally a bit incredulous. How can someone actually make a living through writing blogs, and half of them for other people? Well, because it's a much more specialized field than a lot of people realize, and doing it well often means having to pull from a lot of different disciplines.
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While we do often preach the benefits of hiring web content developers to assist you in your content marketing strategies, we'd be less than honest if we didn't talk a bit about the new challenges this will present you with. It's obviously not a magic bullet solution to all your SEO problems, and there are some things you need to know to get the most use from your content writers.
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There are tons of ways to keep customers interested as well as bringing in new customers to your business website, all of them relatively inexpensive and easy to do. Two of the biggest ways include content copywriting and email marketing, both of which utilize the ever-growing trend of implementing great content to get your business noticed. But, which one is better for your business? Or are they equal on the marketing playing field? Well, we have the answers!
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There is all sorts of content going on these days, and lots of different professionals who can produce that content. Article writers, freelance writers, copywriters, Content Managers, and Content Marketers are actually all different types of jobs that all have differing roles and responsibilities. Two of the biggest, however, happen to be Content Marketers and copywriters who incidentally can really ramp up your online presence. But, what is the difference between the two and does it matter?
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