content , SEO , content marketing
content , SEO , content marketing
Writing starts with an idea. Blip. Put words to thoughts. Writers can get stuck. This blog article will show how to get unstuck when using stale old keywords as a basis for your content.
content , content writing , content writers
When the writing for your blogs is beginning to go stale and need to be freshened up, there are tons of ways to keep it relevant and original without having to spend the extra money or having to lose a ton of time trying to update everything. All you need to do is check out these seven ways to really freshen up your writing easily and quickly.
content , blog writing , Blogging , blog posts
You are an expert in your field, you run a business that goes above and beyond for their customers and clients. You deliver results.
content , blog writing , Blogging , blog posts
We all are wanting the quick fix. The quick pill, the quick pick me up, the quick bring me down, the quick pain relief, the quick weight loss. We joke around here how the P90X was a 90 day program to get those 6 pack abs. Then there was the way to get that beautiful body in 60 days, then 30, then 2 weeks. It is coming when the 1 day course is about to hit. Get everything you ever desired in only one day. Just 4 payment of $19.99 and you are golden. Well not exactly.
Atlanta inbound marketing , Atlanta Internet marketing , content , Content Creation , Internet Marketing Video , Content Creation Companies
Sometimes you just want to jump up and down and scream, "It's just a website! It's not magic!" But what if you learned that with a few simple tricks you could double or triple the number of leads it generates? If you think that's magic, then reach into this bag of tricks to see how a content creation company can do exactly that for you.
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Some people think that "writing is writing," and the same skills and approaches apply to web content writing as to penning magazine or news articles. This is not the case; readers approach websites very differently than print media, placing a different set of demands on online content writing. Your writing style must adapt to take advantage of those differences, or readers will ignore your content writing.
People Don't Actually Read
If you put a lot of work into packing your website with paragraphs of valuable information, then surely your audience will pore over every word, right? Wrong. Whether because computer screens tend to cause eye strain, or due to the sheer quantity of internet content, people don't really read websites. 79 percent of internet users skim online articles and websites, rather than reading word-by-word. Their eyes wander the page, scanning for important words and phrases. Long paragraphs blur into "walls of text" that most people just skip.
So how do you get people to read your content? Change the format. Break down your ideas into easily digestible chunks, using short paragraphs and sentences. Organize important information in a visually-accessible manner, using informative headings, bulleted lists, colored or bold text for important keywords, and hypertext links. Links serve two purposes: they make your content seem more authoritative, and they highlight keywords.
Trim the Excess
Most users spend a surprisingly short time on any given web page. While interesting and useful content might hold a reader's interest for a few more seconds, people's attention spans on the internet are fairly brief. If you want to deliver the maximum amount of information in the short span of time a visitor spends on your page, your content writing style needs to reflect that brevity.
Expect to use half the number of words you'd use in writing for print. Unless you're writing to a very specialized audience, keep your word choices simple and accessible. That opens your content up to a wider audience, with varying levels of English fluency. Short sentences might feel choppy, but they're easier to parse. Go back and edit! Read through your content again, asking yourself, "Is there a simpler way to say this?" Focus on making your content easy and quick to read.
Most Web users find sales language and hyperbolic claims annoying. Instead of being enticed by assertions of "the world's greatest" this, or "the absolute best" that, people just roll their eyes and hit the Back button. Moreover, hyperbolic sales phrases actually make text take longer to read, because the reader's brain takes time to analyze and reject the exaggerated claim before moving on. When you only have a few seconds to grab the reader's attention, you don't want them to waste time on processing superlatives that just make you look less credible.
Your content writing should focus on objective descriptions and factual assertions whenever possible. Even if you're trying to make a persuasive point or sell a product, outlandish claims are a disadvantage. Keep your headings and subtitles meaningful and straight-forward, rather than cute or clever. Hyperlinks support your credibility by showing you can "back up" your claims.
Writing Around Keywords
Your audience will never set eyes on your content unless their search engine leads them to it. Search engines zero in on keywords queried by users, so if you want your content to show up, those terms need to appear a few times in the body of your content. Work them in as naturally as possible; your keywords should make sense contextually, and not stick out like a sore thumb. Focus on content first, though; if your content writing is awkward and repetitive, your readers will just navigate away. And remember that your writing must be unique; search engines disregard copied text.
Have you noticed these habits in your own Web surfing? What other traits appeal to you, or turn you off, in website content?
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Do you ever feel like you just don't have enough time to run your business and maintain your website properly? If so, you are far from alone. More and more companies are looking to outsource content creation every day. According to the Content Marketing Institute, 55% of companies outsourced at least some of their content in 2011, and that's expected to rise to at least 63% this year.
For some reason, people just get a little touchy about this issue. Maybe they don't want to spend the extra money, although it's not much, or maybe they're just worried about letting someone else be the voice of their company.
Either way, the truth is that there's no shame in looking to outsource content, and it provides a number of significant benefits to your business.
If You Outsource Content, The Benefits Add Up
I. It makes time for you and your workers.
No matter where your blogs and other content are coming from, someone has to spend time researching and writing them. Now, if you honestly have enough time to do this while still running your business successfully, that's great. However, most companies run into a crunch where those extra hours spent blogging could be put to more profitable use.
Why take up more internal resources on a job that could be just as easily done by an outsider?
II. It's no different than hiring an ad agency.
It's practically a law of business that, at some point, a growing company is going to hire an advertising firm rather than doing their marketing in-house. Marketing is a highly specialized field, and professionals are going to be better at it than laymen, no matter how ambitious those laymen might be.
The same goes for outsource content writing. Content writers specialize in Internet marketing and they know how to connect with readers. Hiring an outsourced writer is logical for the same reason it makes sense to hire a CPA to do your taxes or a marketing firm to create your ads.
III. You get more varied content.
OK, sure, when it comes down to it virtually anyone with some higher education can write a decent blog. All you need is a word processor and some time. But, for example, do you have facilities on-site for creating custom video productions?
There's more to content marketing than writing, but it gets more difficult the more ambitious you get. Blogging is simple enough, but even doing competent audio production starts requiring pricier equipment and software. If you want truly quality content, it's going to have to come from someplace with the capability for creating it.
Even if you're happy doing your own writing, there is still a world of other content marketing strategies out there which you don't want to miss out on. That means hiring someone who can put it together for you.
IV. Get more consistent content.
Another big advantage to outsource content is that it's reliable. Rather than having to fit content creation into your busy work schedule, it gets made by people whose sole job is producing content. You're more certain to see deadlines met, and you're also more likely to see consistency in the quality as well.
Since consistent, quality, business blogging is the best way to see returns on your inbound marketing strategies, anything you can do to maintain the pace and your high standards will fundamentally make your blog a more productive part of your business.
Outsourced Content Works
It's totally understandable why some people might be reticent about outsourcing their content, but few choose to go back to doing it all by themselves once they've seen the benefits. It makes more time for you, and puts your content in the hands of marketing experts who can make the most of it.
If you're still wondering if outsource content is right for you, what worries are holding you back?
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