Effective Inbound Marketing Tips

Custom web content is the most important feature of your company website or blog in regard to search engine optimization. To maximize page rankings, you need a wealth of frequently updated, high quality content writing. While content can be purchased for cheap when it is recycled and generic, and you may even find well written content at a low price, as this content is not be written with your business in mind, it will not be nearly as effective as custom web content. Furthermore, when content is not completely original, Google does not display your website near the top of its page rankings; you will not be found by customers even if you have incredibly interesting and relevant information. 

With more than 60 companies on the Fortune 500 list running a blog and a number of smaller businesses beginning to follow suit, the trend toward this form of online marketing is clear – and it is one that continues to grow. Business marketing through a blog can serve multiple purposes ranging from infusing team spirit to enhancing communication with employees, clients and stakeholders. Blogs are an easy way to publish new content writing, improve SEO and engage readers more than traditional marketing methods