If you're new to blogging, or have been doing it for a period of time, then you understand the challenge of creating unique, valuable content that your readers and potential customers will eat up.
Topics:
blog writing tips ,
unique content creation
Content marketing as we know it today is still fairly new in the grand scheme of things, but it has been proven to be extremely effective at attracting and wooing new users and customers, and keeping existing users and customers engaged. Content marketing works. But there’s a problem with content marketing, and that’s the content. There’s never enough of it!
Topics:
blog writing tips ,
content strategy ,
content marketing
Once your company decides to hire an outside content writer to produce on behalf of your brand (or your client’s brand), the next step is to develop a process to select and manage the writer relationship. If you fail to put in the proper time and effort to select the most appropriate writer for your project, you’ll end up wasting time (in revisions and feedback), money (in rejected content), and energy (in conversations to bring the writer up to speed).
In this blog, I will outline the step-by-step process we’ve honed for hiring writers and receiving content.
Topics:
blog writing tips ,
Content Creation ,
hiring blog writers
Trying to break down inbound marketing ideas into a step-by-step guide is a remarkably difficult process. Blogging for SEO and inbound marketing is a circus juggling act: You aren't just juggling balls, you've got knives and tennis racquets and armadillos and everything else thrown in there, plus you've gotta keep them in the air while doing it with a bit of style. Good small business blogging means always trying to accomplish multiple goals at once.
Topics:
calls to action ,
business blogs ,
blog writing tips ,
blog writing ,
small business blogging
With more than 60 companies on the Fortune 500 list running a blog and a number of smaller businesses beginning to follow suit, the trend toward this form of online marketing is clear – and it is one that continues to grow. Business marketing through a blog can serve multiple purposes ranging from infusing team spirit to enhancing communication with employees, clients and stakeholders. Blogs are an easy way to publish new content writing, improve SEO and engage readers more than traditional marketing methods
Topics:
business blog writing ,
blog writing tips ,
blog writing ,
business marketing through a blog ,
business blogging ,
business writing blog
Like many small business owners, you've been told that small business blogging is essential for establishing your company's web presence and raising your search engine ranking. However, Google rankings are only the first step. Has a customer ever walked into your store, poked around, then wandered out without making a purchase or asking a question? Window-shoppers are just as disappointing online as they are in your store. Just having a blog gets readers in the proverbial door, but engaging, quality content will make them stick around and become paying customers.
Increasing Web Traffic – Show People You Exist
When shoppers go online to search for a product or service, they usually turn to a search engine to find it. Let's be honest; when was the last time you looked past the first page of search results on Google? If your company isn't ranked near the top, no one will ever find it.
Small business blogging raises your search engine rank in multiple ways. By incorporating SEO keywords into your blog posts, you get a higher ranking when customers search for topics within your industry. Your blog articles should also contain links leading to pages on your website, which also drives up your site's search ranking. Research by HubSpot demonstrates that companies using blogging to improve their web presence generate 97 percent more inbound links and have 434 percent more indexed pages on search engines, resulting in 55 percent more website visitors, than businesses that don't use blogs.
Turning Readers into Customers
So you've got more traffic coming to your blog and website. How can you stop those new readers from losing interest and wandering off? By providing interesting, engaging content. Your blog needs to be focused on the customer – it should answer his questions, offer him incentives, and give him a reason to care about your business.
One of the best things that business blogging can do for your business is humanize it. Giving your company a name and a face makes it more trustworthy and accessible to customers. Enhance this impression by using the comment section of your blog as an open forum for customer feedback and questions, and responding to their comments personally. This also provides customers with a reason to keep coming back. While it's important to get readers to visit your blog, the really important thing is to get them returning to it.
Holding Their Interest: What Brings Readers Back
When readers keep returning to your blog, they develop a sense of investment, membership, and loyalty in your online community. If your company offers online sales, you can build that community well beyond the reach of your home neighborhood, dramatically expanding your customer base. But how can you cultivate that community?
Provide reliable expert knowledge in blog posts relevant to the interests of your readership.
Don't be afraid of humor. Small business blogging should make your company seem friendly and fun as well as informative.
Keep readers updated on your website, with posts showcasing new items or previewing upcoming changes.
Offer contests or promotions, especially ones that encourage readers to submit content (like a photo) or share your blog with their friends on social media.
Speaking of social media, use it! Have Share/Like buttons on your blog, and maintain a presence on Facebook, Twitter, and other social media sites. Allow readers to subscribe to your blog through an RSS feed.
Find out what your readers care about. Ask for suggestions for future blog topics, or pose a question to get a discussion going.
Most importantly, update regularly! Blog content is like water: when it dries up, the community dies.
Because social media is vital to any company's web presence, it's important to know where most of your readers spend their time. What's your favorite social media site? Do you tweet about your day, play Facebook games, or find ideas on Pinterest? Share with us.
Topics:
blog writing tips ,
small business tools ,
blog writing ,
SEO marketing atlanta ,
small business blogging ,
blog or die ,
blog
If you're an online business entrepreneur just looking at getting into inbound marketing and business blog writing, it can seem overwhelming. Inbound marketing is unlike any other form of marketing today. While it shares some features in common with previous advertising strategies, fundamentally, it requires a new process to be used effectively.
Topics:
business blog writing ,
Business Blog ,
article writing service ,
Blog Optimization ,
Benefits Of Business Blogging ,
blog writing tips ,
blog writing
Trying to juggle a successful business, or even one that is starting out, with trying to develop a solid online content strategy and business blogging can be a little difficult. You already have to worry about new sales, on-going customers, marketing material, and most importantly: finances. How can you squeeze in time for blogging and online marketing when you've got so much on your plate? Rather than stressing out about every little thing, it might be time to hire a blog writer to take care of your business blog writing.
Topics:
atlanta marketing ,
blog writing tips ,
blog writing ,
Blogging ,
business blogging ,
Blog Optimizer ,
blog writer ,
hire a blog writer
Have you ever heard the old saying about how there are only about a dozen different plots for a story, and every book and movie ever made is just reworking one of them? Well, believe it or not, the same is true for blogs. There's really a pretty simple set of “formulas” for blog writing, and if you follow them, you can be turning out plenty of content in no time!
So, if you're writing blogs for your company, read on for some tips on how to keep producing high quality content that brings in new leads!
Writing Blogs Made Easy: A Quick Guide
1. Find a topic.
Sources of inspiration are all around you. Talk about an aspect of your industry, or your manufacturing process. Answer a question you heard recently. Listen to the news for subjects relevant to your business. Read other blogs, respond to what they say. Variety is the main key here. Don't write about the exact same thing every day.
2. Decide on a Format.
Here's where those formulas really come into play. There are really only a small number of basic formats when writing blogs. Once you come up with an idea and then pair it with one of these formats, you're already halfway there.
Problem resolution. Basically, you just present a problem, explain its causes, and then detail the solution to that problem. This format works for everything from explaining flea prevention to advocating political policy.
Top ten (or bottom ten) lists. Go easy on these. A good Top Ten list can go viral because of its simplicity, but there are so many out there that it's become a stale format.
Answering questions. A FAQ (Frequently Asked Questions) is a great subject for a blog, if you commonly get questions all regarding a specific area of your business.
Prognostication. Everyone likes to slip on their fortune teller hat from time to time. Analyze trends in the industry (or the country) and explain how you think they'll affect your business down the line. These can be great for getting you noticed as a strategic thinker.
News analysis. No matter what industry you're in, regulations constantly change, and major financial or political news can have a big impact on you. When the wind shifts, that's a great time to write a blog with your thoughts on it.
Article response. If your industry has a friendly community, start blog-based conversations going with fellow members by writing a response to something they say.
3. Pick Keywords
Hopefully you already have a set of keywords for targeting your SEO. If not, now is definitely the time to do so. Find a couple keywords that are relevant enough to your topic that you can slip them in naturally when writing blogs. Generally, you don't want to have more than two or three different keywords. Otherwise your writing becomes about shoehorning them in, rather than actually producing good content writing.
And remember, you only need to have a keyword density of around 1%-2% for your SEO, so don't overdo it.
4. Include Some Links and Citations
Including links are great for your SEO. Just like back in school, it's best to provide links with sources on facts you're presenting, since it both legitimizes your work and gets some outbound links in there. Also, don't forget to link to yourself as well. If you mention something you covered previously, link to it so interested visitors will keep reading what you have to say.
5. Proofread!
No, seriously, proofread it before posting. Your word processor isn't going to catch all your typos or grammatical errors. When in doubt, read it aloud. You'll hear errors your eyes don't catch.
That's it! That's really all you need to know. Writing blogs really isn't that hard, once you break it down step by step.
What blog writing tips have you discovered that worked for you?
Topics:
Blog Optimization ,
Benefits Of Business Blogging ,
blog writing tips ,
writing blogs ,
blogs ,
blog writing ,
Website Content Service ,
Blog Optimizer
When it comes to marketing and advertising on the Internet, most people use the common routes of Pay-Per-Click advertising, banner advertising, email marketing, and lately, social media through websites like Facebook and Twitter. Of course, these are all well and dandy when it comes to spreading the word about your business, but, there is an even more powerful marketing tool you can use to get those leads, have a high ROI, and keep the buzz about your business strong. Nope, it's not Google AdWords or anything like that, it's content marketing.
Topics:
business blog writing ,
Business Blog ,
article writing service ,
blog writing tips ,
Article Writing Outsourcing ,
blog writing
