If you haven't heard, big data management is starting to become a very trendy topic--and not just because databases are full of valuable data and information for businesses. It is becoming critical because it means businesses can use this valuable data to generate even more targeted results from their online marketing efforts--and one of those wells of information happen to be your CTAs (Call-to-Action) and dedicated landing pages!
Data and analytics are some of the hottest trends in online marketing, but, that doesn't mean it's going to fade away anytime soon. This is not a fad. A business should be keeping track of all of their data being brought in from all of their online campaigns, especially CTAs and dedicated landing pages because they are where you are directing most of your new business to, anyway. Wouldn't you rather have good data on your landing pages to know where to go next with your marketing spending instead of just guessing and hoping (and wasting money)?
And most importantly: you need to know data beyond the click, as Semcasting posts in their blog. "While still a popular metric in the advertising world," Semcasting writes. "[M]easuring the effectiveness of a campaign solely on click-through rates may leave marketers with little relevant data on which to gauge the full potential of the campaign." That means gathering up all of your data from that CTA page, because clicks are only a tiny piece of the picture. So, what story is your CTA trying to tell you? Find out more about the value of data and your Call-to-Action below.
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