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Effective Inbound Marketing Tips

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What Story Are Your CTAs Telling You? -- Data-Mine What You Already Have

Posted by John Estes | (July, 23 2012)

If you haven't heard, big data management is starting to become a very trendy topic--and not just because databases are full of valuable data and information for businesses. It is becoming critical because it means businesses can use this valuable data to generate even more targeted results from their online marketing efforts--and one of those wells of information happen to be your CTAs (Call-to-Action) and dedicated landing pages!

Data and analytics are some of the hottest trends in online marketing, but, that doesn't mean it's going to fade away anytime soon. This is not a fad. A business should be keeping track of all of their data being brought in from all of their online campaigns, especially CTAs and dedicated landing pages because they are where you are directing most of your new business to, anyway. Wouldn't you rather have good data on your landing pages to know where to go next with your marketing spending instead of just guessing and hoping (and wasting money)?

And most importantly: you need to know data beyond the click, as Semcasting posts in their blog. "While still a popular metric in the advertising world," Semcasting writes. "[M]easuring the effectiveness of a campaign solely on click-through rates may leave marketers with little relevant data on which to gauge the full potential of the campaign." That means gathering up all of your data from that CTA page, because clicks are only a tiny piece of the picture. So, what story is your CTA trying to tell you? Find out more about the value of data and your Call-to-Action below.

 


Topics:
atlanta marketing company , Atlanta search marketing , Atlanta Internet Marketing Agency , call to action , Atlanta Web Marketing

Demand These 3 Things From A Full Internet Marketing Service

Posted by Fred Spring | (June, 12 2012)

As a company who has been around for many years, it's easy to sound like the old, crotchety grandparent of your industry with "Back in my day, Marketers did this or that" types of quips. However, as Bob Dylan once eloquently wrote, "The times they are a-changin."

For decades, the most successful companies have been those who implement the most practical and cutting edge marketing strategies. Fifty years ago, cutting edge advertising was a giant ad in the Sunday edition of the local newspaper, a billboard on the most traveled metro transit route into the city and a spot on the most popular radio program.

Today, however, instead of picking up a newspaper off their front stoop on a bright Sunday morning, people browse the daily headlines from their home computer. While billboards are somewhat effective, most people on city transit are too busy checking Facebook from their mobile phones and tablets to notice what’s going on outside their windows. Instead of tuning into their favorite radio program to hear new music, people use satellite radio or customizable internet stations.

In other words, whether or not you’re happy with the changes the internet has made in our lives, it’s clearly here to stay. As a business, you need to hang out in the places where your target audience spends the most time, and we’re willing to bet that’s online. In fact, marketing software company Hubspot estimated that more than 75% of the world’s population would be online in 2012. So, in order to truly reach your potential customers, you need to utilize the sorts of expert strategies only understood by experienced and highly skilled internet marketing professionals.

However, locating the right full internet marketing service is easier said than done. In order to choose the best service, take time to better understand the industry and prepare to be able to explain exactly what you want. Here are the top three things you should demand from a full internet marketing service:

Firstly, take time to find out – does your full internet marketing service really offer full service? That is, do they offer the whole range of things you need to grow your online presence effectively? A true full internet marketing service offers more than just a fancy web design and a little social media – you should demand that you benefit from the whole spectrum of services, including search engine optimization (SEO), search engine marketing (SEM), email marketing, website content creation and strategy and careful monitoring of web analytics.

Secondly, your chosen full internet marketing service should have a knowledge of your industry. Years of marketing strategy research has proven that you can’t effectively market to an audience you don’t understand, and you can’t market a product or service you don’t know inside and out. In other words, if you run an air conditioning repair service, you need to make sure your full internet marketing service knows what a condensing coil does – or at least has the capacity to research your industry and target market adequately.

Lastly, a full internet marketing service should be able to show you their track record. A great internet marketing company allows their work to speak for itself and won’t need to do a lot of pushy sales talk to convince you that they can do the job right. They are armed with white papers, case studies and testimonials proving that they have the experience and skill necessary to grow your online presence quickly and efficiently. After all, the ultimate goal of an internet marketing service is to increase your company’s revenue, so they should at least know how to grow their own.

What qualities do you think makes a good internet marketing company?






 


Topics:
website content , atlanta seo services , full internet marketing service , blog writing , Website Content Service , website content creation , Atlanta Web Marketing

Website Content Writing Rates For Small Business

Posted by John Estes | (April, 23 2012)

Are you a small business looking for the perfect balance between awesome content and an inexpensive writer? Well, such a thing does exist! With the aid of some online searching, any business however big or small can afford to have great, engaging content that can make them rank high on Google, have a top notch ROI, and continue to have hot leads and continuing customers.

Yes, even small businesses need to look into a content strategy. While some small business owners don't see the need because their company is smaller, most of today's advertising and marketing relies heavily on content online and it is also a great way to spread the word of your business locally and nationally. If you're in a high tourist area, that only means more business for you!

But, first you need someone to write out the content. This is when most business owners start to glaze over because it means having to pay another expense, but, you're missing out when you zone out. Not all writers require a $100,000 yearly salary and small businesses can find writers or advertising firms with reasonable website content writing rates (trust us, we're professionals).

What constitutes a good rate between a bad rate, though? Website content writing rates differ from person to person, but, remember to look out for these indicators:

The content is edited and proofread
Rates should include the editing and proofreading process, on top of the creating process. If you're just given an unedited article, then you're going to have some problems.

High quality and follows the "Google Way"
Sure, anyone can claim to be a writer on the Internet, but is there content high quality and can they create content that adheres to Google's new regulations regarding content? Did you know articles need to be generally between 500 and 700 words to rank well on Google? That can also mean a difference in rates across the board, so make sure to look out for the quality--just like shopping in real life.

There is a portfolio to back up the rates
Customers usually have something to say about their experience with a service, and that rings true for even content writers. Is their portfolio strong enough to convince you of their rates, or, are you feeling the skepticism?

Transparency in fees and rates
Despite this one being lower on the list, this is some pretty important stuff. Is the Atlanta Internet Marketing Company transparent and honest about their rates? Are they hiding some fees to gouge you? Website content writing rates should add up, not leave you broke. We even adhere to a certain transparency for our customers!

Small businesses might have a smaller budget for things like advertising, but, that doesn't mean that a small business needs to completely skip out on the sweet benefits of content and online marketing. Website content can be easily obtained without spending thousands upon thousands on a single campaign, even in this tough economy.

There are tons of resources on the Internet for small businesses to include content into their ad campaign, they just need to know the basics of rates before diving in headfirst.

Does your small business use website content to draw in customers? What changes have you seen in your marketing by adding content?
 


Topics:
blog success , Internet Marketing For Local Business , blogging for business , blog writing , content writing , content marketing , Website Content Writing Rates , Atlanta Web Marketing

Blogging On A Budget Equals Outsourcing Blog Writing

Posted by Fred Spring | (March, 21 2012)

 


Topics:
atlanta seo services company , Outsourcing Blog Writing , atlanta seo services , Atlanta SEO company , blogging for business , atlanta SEO , blog writing , Blogging , blog , Atlanta Web Marketing

Is Video Marketing Magic Or Just Website Fluff?

Posted by John Estes | (February, 15 2012)

 


Topics:
internet video marketing , Atlanta Internet marketing , video marketing , videos marketing , internet marketing services , Atlanta Web Marketing , video marketing seo

How Does Online Marketing Atlanta Firm Build Your Business

Posted by John Estes | (January, 26 2012)

Business is a teeter totter. One day you're up, the next day you're down and sometimes the person on the other end leaves you in the lurch and you plummet to the ground. Ouch!

Wouldn't it be better to always be on top? Becoming the king of the mountain in the business playground takes hard work, a never say die attitude and a little help from your friends. Let an online marketing Atlanta firm be your playground buddy and help push you to the top. An online marketing consulting firm can build your business in a number of ways.

First, online marketing and inbound marketing is the newest piece of playground equipment. If you're still playing in the sandbox then you're not helping your business grow. Even if your traditional marketing methods are working for you, think how much more your business could grow if you add an online marketing component.

An online marketing Atlanta firm will help you create a strategy around content creation, link building, local searches and optimizing your leads. These strategies help bring potential customers to your website or social media pages and get them to stick around to explore your content and your products. Pretty soon, they become paying clients and your climb up the mountain begins.

Business will always be a crowded playground with ever changing rules. Keep up with the rules of the game by turning to an online marketing Atlanta firm to boost your business acumen.  

 

 

 

 

 

 

 


Topics:
optimizing your leads , online marketing consulting , online marketing , leads , lead nurturing campaigns , Atlanta Web Marketing

Atlanta Online Marketing Based on User NOT SEO

Posted by Fred Spring | (January, 17 2012)

Here at 98 To Go, an Atlanta online marketing firm, we strongly believe that a good SEO campaign should never forget that webpages are for people. It's all too easy for SEO strategy to become too focused on issues like keyword density and other such technical issues. The result is often a webpage that looks great to a search spider, but that no human would ever want to read.

In short, we want to make sure that all your site's content is written to make people honestly want to do business with you.

Now, don't get us wrong – the technical stuff is important too. You still have to make your site so that Google can find it easily and rank it highly. However, you can't let technical matters overshadow the need for quality, engaging content that catches readers' interests. The best SEO should be invisible to the user.

Making SEO invisible takes a little work, but it's not too difficult. Keywords should be handled with care and integrated naturally into sentences. In-text links should be chosen for their relevance to the reader, and not just for the value of being linked to the site. Blog content should be fresh and unique, rather than repeating the same few ideas over and over.

We also believe as part of this, that an online business cannot forget its local roots. We are an Atlanta online marketing company, and much of our business still comes from Georgia. Even if you're marketing to the world, you'll still be most familiar with your local market, and those are some of the users who are most likely to respond well to you.

Potential customers want to feel like you understand them and can cater to their needs, so a local focus reinforces the idea that you are writing to them, specifically. Good user-focused SEO helps here as well. When a new lead discovers your content, and finds it interesting without feeling like it's there for web crawlers, they're more likely to trust you. That trust then builds the first bridges that sales will hopefully soon pass over.

After all, the key idea behind inbound marketing is that it needs to be unobtrusive to the customer and respond directly to their needs. Whether we're being read by fellow Atlanta online marketing groups or by a curious user halfway around the world, we want them to feel welcome and see that we're honestly trying to give them, personally, some good advice and not just catering to robots.

Then if they decide to investigate the services we, as internet marketing specialist,  have to offer, we'll know it's because we've built some real rapport with them.  That's what creates a lasting business relationship.

 

 

 

 

 

 

 

 


Topics:
atlanta online marketing , blogging tips , Atlanta SEO company , internet marketing service atlanta , internet marketing specialist , seo blogs , Internet marketing SEO services , keywords , Atlanta Web Marketing

Top Tips To Find The Right Internet Marketing Specialist

Posted by Tom Telford | (January, 6 2012)

Internet marketing was once a tiny niche industry, but its exploded recently.  With the invention of inbound advertising, the entire concept of marketing turned, opening the door for thousands of new boutique firms to open up.  All of them, of course, promise to take your business to the moon, but how do you find the real Internet marketing specialist that meets your needs?  These are a few of the tips we've picked up over the years.

You get what you pay for. 

Internet marketing is inexpensive, but it shouldn't be cheap.  A firm that only talks about their low cost may only have that to offer.  Beware especially of overseas firms offering bargain-basement prices.  If it's located in a country that doesn't speak your language – literally or figuratively – how effective will they be in meeting the needs of your business?  Compare prices and look for one which is reasonably-priced, but not too good to be true.

They must be customer-focused.

Marketing, after all, is fundamentally about customers: understanding them, finding them, and speaking to them in ways they'll respond to.   Any Internet marketing specialist worth their salt will want to know everything they can about your customers.  Look for firms with a strong focus on building relations between you and your clients.  That bond is what makes for steady business and steady growth.

Content is king.

The key to inbound marketing is convincing people to come to you.  An Internet marketing firm does this by consistently producing solid and engaging content, whether it's for blog posts, Facebook updates, or viral videos.  If they can't deliver material that potential customers will want to see, material that brings them back to your site for more, they aren't doing their job. 

Data ties it together.

Old marketing is hit and miss, throwing up ads and hoping for a surge in business.  Ya pays your money and ya takes your chances.  But with Internet marketing, every customer can be tracked from the first click they made that took them to your site to their filling out a form - and even to their return visits.  A real Internet marketing specialist knows how to work with this data, to prove that their techniques are giving real, solid results.  If they're stingy about their data, they may not provide the value you need.

Experience brings results.

Perhaps most importantly, how long have they been in online marketing?  A year? Two years? The longer they've been around, with real-world experience under their belt, the more likely they are to provide the sort of value that you're looking for.  Ask to see their past results.  That will tell you more than all the self-promotion they can possibly put together.

 

 

 

 


Topics:
internet marketing service atlanta , blog writing , internet marketing expert , Internet marketing Atlanta , internet marketing specialist , internet marketing products , internet marketing services , Atlanta Web Marketing , Internet marketing consultants

Video Marketing SEO Why It's Critical

Posted by Tom Telford | (December, 15 2011)

So, you've decided to jump into video marketing. (Good idea!)  You've made your videos, they're hosted on your site, and you just know one of them is going to become the next big viral ad.  Well, you're not done yet.  Your next step is to embrace video marketing SEO.  Search engine optimization isn't just for the text on your site, it's for everything on it.  And one of the best ways to get your videos seen is through an XML sitemap.

 


Topics:
Social Media Strategies , atlanta seo services , videos marketing , seo experts , search SEO , Atlanta Web Marketing , SEO in Atlanta

Internet Marketing for Newbies

Posted by Tom Telford | (December, 13 2011)

So you think you need Internet Marketing SEO Services and are confused by how much stuff is out there and want it just made simple.   We agree and have made it as simple as 1-2-3.   

Step 1.   Select the Right Tool for the Job

Currently we think there really is one tool that will help you with steps 2 and 3 below. Hubspot software not only helps you do the basics but as you grow your online presence, you can utilize the tool to help you do just that.  The primary purpose to having such a tool is to be able to see where your traffic originates from, the leads that you generate from your site, and ultimately the customers that result.   Knowing this will help you make better decisions on what online marketing works best for you, what keywords are working so you can improve your efforts over time.

Step 2. Determine your keywords

If you got Step 1, you will have a state of the art tool to determine what keywords you should be focused on.  You need to know if the keyword being searched is relevant.  In other words, how many monthly searches you can expect, how difficult it is for that keyword to rank, how many searches you get and what your current rank is.  You can even see where all your competitors rank for those keywords.  Having your top 50 keywords will enable you to go to step 3.

Step 3.  Blog

53.4% of you are reading blogs. Who cares?  You should, because that means your clients read them and if you have one, they are more likely to read yours and get to know your company.   That will build trust and improve your chances of them buying from you.  Getting Step 1 will enable you to blog on your own with ease and optimize it along the way.  Step 2 gets the keywords for you to start writing blogs.  For example if your keyword is "where to get apples".  Your blog should be something like,  Top 3 tips on where to get apples.  That way when a search is done, your title and its content are more likely to be noticed.

 The optimization of the blog will get you found on Google and hence, that work will better your chance of moving up on the search engines.  The only "guarantee" you have to move up in the ranks is to produce the content the users want.  Blogging tops that list.

So you see, internet marketing for newbies is 3 easy steps to get started.  

 

 


Topics:
Internet marketing for newbies , atlanta seo services , Atlanta SEO company , writing blogs , atlanta SEO , internet marketing service atlanta , Internet marketing SEO services , hubspot , Atlanta Web Marketing

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