Effective Inbound Marketing Tips

Here at 98toGo, we believe that engagement is the true key to successful Atlanta social media marketing. Engaging your customers and making them want to interact with you is how you build fans and followers. An active, engaged social media marketing service base is one which will share your posts and retweet you tweets, while at the same time making your corner of the web into a vibrant place people want to experience.

Search Engine Optimization, or SEO, is something you probably hear about a lot. So much so, that it's probably just plain annoying at this point. But, before shunning it and considering it just yet another buzz word in business, consider this: SEO is what drives views to your website and blog; SEO helps make your business noticed online. SEO is that magical fairy dust that just makes things viewed on the Internet. That is why you should optimize your SEO both on and off-page.

Here is some professional SEO advice on the matter:

• Pages that are optimized are going to see more traffic, however, that means giving your best. Especially with the front page of your website, since web crawlers will be using that the most to rank your website. That means using nifty site maps, internal links, and even external links.
• Like mentioned before, external links and directions to your site are your friend. Using back links, get a variety of keywords being directed at your website that are relevant, and make sure to keep sharing on those social networks.
• Your website should host grade-A content, because the web crawlers will take that into consideration when ranking. Better the content, better the rank.  

Atlanta SEO Services advice that you should look into is making sure you are not trying to "cheat" the system. Contrary to popular belief, web crawlers (or spiders, but that sounds scary), know what they are doing, and have a set criteria they are looking for when crawling your page. If you're using keyword stuffing, over linking, or using plain ol' bad content, your rank will be slashed.

Off-page optimization should rely on a single page, even if that sounds like trouble. Instead of trying to spread your SEO thin across your entire website, make sure there is a page where people will be directed to most, that will help them figure out what you are all about. After all, a bunch of vague pages won't help a person--and it certainly won't help a crawler, either.

Finally, just to reinforce your on and off-page optimization, remember these three important questions:

• Is your website easily accessible?
• Are you creating the best content that you possibly can?
• Do you have a clear and concise landing page?

If you have all of that covered, then you are ready for SEO stardom! To the top (of Google) with you!    

 

 

 

 

Coca-Cola has more than 36.5 million fans of their Facebook page, roughly the same number of fans as the entire population of California. How did this soda company grow into a social media behemoth? And why would a successful brand like Coca-Cola need to reach out to social media anyway?

Simple. Business is all about profit, even for mega-brands like Coca-Cola, and using social media drives profit because it builds a customer base. You, too, can increase your bottom line with Atlanta social media marketing.

We wanted to catch your attention about the power of social media with a large brand like Coca-Cola. Most companies and brands never reach the kind of popularity as the king of soda pop in social media. But, the Coca-Cola example does show that a large number of people use social media not just for sharing photos and playing games, but also for connecting with companies and products they like.

Atlanta social media marketing helps you build your social media presence to turn current customers into fans, attract new fans and motivate your fans into action that results in profit.

Social media works by engaging people in a conversation, building rapport and establishing trust. You offer your fans something they want and in turn, they "like" you (you know, those little blue thumbs up symbols you see online all the time). You keep the conversation going with calls to action, special deals, exciting videos and viral content. In turn, your fans continue to follow you, liking and sharing your posts and spreading your message to their friends and their friends — you get the picture.

But, you already have a Facebook page, you say. OK, but the number one mistake businesses make in social media is in creating accounts and then sitting back and waiting. That's not how the Internet works. This is where an Internet Marketing Specialist comes in handy.

Go online and take a look at your social media account. How many fans do you have? How current is your content? How are you promoting your page in other venues? What about Twitter or LinkedIn accounts? Got a YouTube channel yet? Social media marketing only works if you maintain an active presence and continually update content to reach out to customers in new ways. Social media moves fast and you have to keep up.

Atlanta social media marketing moves fast, too. Our priority is to make your social media accounts become a key driver for your bottom line. Your customers are out there waiting for you. Meet them where they are in social media.