<img src="http://spn-twr-14.com/35171.png" style="display:none;">

Effective Inbound Marketing Tips

Subscribe and get tips sent right to your inbox

Why Business Blogging is Cornerstone to Online Marketing

Posted by Fred Spring | (April, 19 2012)

If you're looking for an Atlanta SEO services company, there's a lot of variety to choose from. You've got companies that focus primarily on lead generation, or on boosting your search page result rankings, or on behind-the-scenes coding to make your site more visible to search spiders.

However, this Atlanta SEO services firm believes that fundamentally, the foundation of your SEO efforts should be built out of blogs.

A good business blog accomplishes so many things for a company. It's one of the most versatile elements of your website, and that's why we think it should be the keystone of your online marketing efforts.

Among other things...

...It draws in new leads. Well-written, interesting blog posts attract viewers who are searching for information online. It gives people a reason to visit your site and check out your line of products and services, rather than all those other guys.

...It provides a line of communication with your customers. People who have purchased from you once can continue to come back and have a source of information about you. Rather than pushing press releases at them, it gives you a way to make news available for them to read when they want.

...It builds rapport. Good blogs are a bit folksy and personable in nature. It helps put a human face on your company, and makes it easier for both leads and customers to see the real people working behind the scenes. In most cases, customer loyalty isn't only built through quality products. It also means helping them honestly like you.

...It establishes you as an authority. People want to know that the company they're doing business with really knows what it's talking about. An informative blog is an excellent way of showing people that, "Yes! We know our industry! We understand our customers!" Credibility always helps convert leads into sales.

...It creates a keyword magnet for search spiders. Keywords, of course, are at the heart of any effort to improve your search engine result rankings. A blog that properly integrates your keywords without being pushy or obvious about them therefore serves a dual role, driving sales while also helping make sure that you get properly noticed by Google and the other search engines.

No, blogging isn't everything, which is why we pride ourselves in being a Full Internet Marketing Service as well. However, in our opinion, without a good blog at the heart of your online marketing efforts, holding them together, everything else will fall apart.

Have you found any particularly effective other uses for a blog? Let us know! We're always happy to help share new ideas in how blogs can be used to expand your business.     

 

 

 

 

 

 

 

 

 

 

 


Topics:
atlanta seo services company , blog writing tips , atlanta seo services , atlanta SEO , full internet marketing service , Blogging , blog

Blogging On A Budget Equals Outsourcing Blog Writing

Posted by Fred Spring | (March, 21 2012)

 


Topics:
atlanta seo services company , Outsourcing Blog Writing , atlanta seo services , Atlanta SEO company , blogging for business , atlanta SEO , blog writing , Blogging , blog , Atlanta Web Marketing

Atlanta SEO: A Recipe For Success

Posted by John Estes | (March, 19 2012)

Local Atlanta businesses looking for a new channel of marketing and business tend to forget about the powers of a website, blog, and social networking. "That's all just a trend," some might think, but in reality it's a ticket to better recognition and revenue. But, before getting into the nitty-gritty of it all, a business needs a strong sense of SEO for a recipe of success.

Atlanta SEO firms can help with just that! In fact, they can help with an entire online marketing campaign and, if you ask really nicely, maybe even watch your dog while you are out of town.

While traditional marketing is still an all right investment locally, to gain even more customers and to jump into the 21st Century, using SEO to boost your website's image on a search engine ranking and getting your content noticed is a lot more relevant.

Hiring on Atlanta SEO Services to do all of the heavy work for you is also simply beneficial to you.
 


Topics:
Atlanta Social Media Marketing , atlanta seo services company , atlanta seo services , Atlanta SEO company , atlanta SEO , social media

Top Tips From Insider Within SEO Services Atlanta Firm

Posted by Fred Spring | (March, 13 2012)

A lot of search engine optimization firms try to baffle you or make SEO look like some arcane process that laymen could not possibly understand. Here at 98toGo, a proud provider of SEO services Atlanta businesses rely on, we don't want to be opaque. We base our business model on transparency, and part of that means giving you actual tips here that you can use in your own inbound marketing strategies.

So, here are a few advanced "insider" tips from this SEO services Atlanta company:

Find out which of your pages rank the highest for certain keywords: This is a simple one, but a lot of people don't know about it. Just run a Google search for 'KEYWORD SITE:WWW.YOURSITE.COM". With this, you can quickly find out which of your pages are ranking highest for certain keyword searches. You can also do this on your competitors' pages, to see how they're doing with the same keywords.

Use 301 Redirects: On most server setups, you have a page in your root directory, called HTACCESS, which contains instructions for browsers visiting the site. With it, you can easily set up redirects that take incoming links and send them to a different page. (here's a good tutorial.)

This is useful because you can correct for mistakes other people make in linking to you. Check your server logs for inbound 404 links, then take the most common incorrect pages and use a redirect to keep them on your site. There's no reason to lose leads because of someone else's mistake.

Use ALT and TITLE tags in your images:  You can easily get an extra SEO boost by making sure all the tags on your images include a TITLE and ALT description tag. These are invisible to users, but will be seen by search spiders and help your rankings a bit. Oh, and while we're on the subject, make sure you give your images proper names too. Don't just use "Image24.png," give it a useful descriptive filename.

Make a site map: Site maps are a great way of making sure that search spiders see every page on your site. It's exactly what it sounds like: a file that sits in your root directory with a list of everything on your web page. There are any number of free tools online for generating them. This is a fine one to start with.

Well, those are our tips for today. Keep checking back for more and, of course, feel free to leave a comment if you have tips of your own to share. And if it's time for your company to make use of premium Atlanta SEO services relies on, don't hesitate to give us a call! 

 

 

 

 

 


Topics:
Atlanta search marketing , SEO services Atlanta , atlanta seo services company , Local Search Engine Optimization Services , SEO Services Atlanta Firm , atlanta seo services , Atlanta SEO company , atlanta SEO

Several Ways Internet Marketing For Local Business Pays Off

Posted by Tom Telford | (February, 24 2012)

 


Topics:
atlanta seo services company , internet marketing consultant , Internet Marketing For Local Business , atlanta seo services , Atlanta SEO company , Internet marketing Atlanta , Internet marketing consultants

4 Must Have Tips To Build Your SEO Traffic

Posted by John Estes | (February, 2 2012)

People refer to the Internet as a marketplace and, in fact, I tend to visualize it as a literal marketplace, like one you might find in New York, or London, or Budapest.  It's noisy, crowded, and filled with so many people all
trying to get your attention that it just becomes a dull roar.  Every market stall is desperate to get your business, but they all seem so similar that none stands out.  Improving your rankings is an important internet marketing SEO service.

To stand out on the Internet, you need good SEO traffic building strategies.  So, here are a few of our favorite SEO traffic techniques.

Keywords

The first thing you need to do to get people to notice you is to get them to you.  You want to build your site around a set of keywords related to your business that people might be using to search for you.  In general, a keyword should be roughly 1%-2% of the total word count on your site. 

The more effective your keywords, the easier it is to find you on search engines. It's like map, guiding people to your space rather than all the other options trying to get their attention.

Blogging

You probably know that you need to have a blog to catch people's attention.  However, to get a big SEO traffic boost, you can't just repeat the same information over and over.  Then it blends in, and becomes part of the cacophony of “Hey you, buy something!” shouted by lazy vendors. 

A good blog needs to be well-written and have interesting content.  Plus, don't be afraid to court controversy every now and then.  A blog post that inspires heated debate is great for drawing people to your site.

Build a Silo

Once you've got people at your store, you want to keep them there as long as possible.  A great SEO traffic building technique is to have a lot of blog posts covering as many aspects of your industry as possible, then internally link between them as much as you can without it being obtrusive. 

This is called the silo technique, and helps establish your site as an expert resource.  Then people come to read one blog post, and end up reading a half-dozen instead.

Don't Forget Your Metatags

This is the “invisible” SEO traffic building tactic.  The HTML metatags that describe your site and the elements on it tell Google's search spiders all about you.  Make sure they all have accurate descriptions and good keyword usage, and you'll get a big boost to your position on search result screens.

It takes a lot of work to get noticed on the Internet, but with good SEO Soultions working for you and great strategies, you'll be the one calling all the customers to your door.  

 

 

 

 


Topics:
atlanta seo services company , Atlanta search engine optimization , blogs , atlanta SEO , Atlanta Search Engine Marketing , internet marketing SEO service , SEO Traffic , SEO Soultions

Entrepreneur Seeks Innovative SEO Services Company To Grow Startup

Posted by Fred Spring | (February, 1 2012)

When you first hear the words search engine optimization it sounds like a complicated concept.  It goes without saying that if you are an entrepreneur desperately trying to launch your own fledgling business you need more than a little bit of business savvy to turn it into a prosperous company.  Successful business people will tell you that business is about attracting and keeping customers. This can present a challenge in today’s struggling economy that can crush businesses before they can get off of ground floor.  What is it that your business competitors have that you need to attract more business and to keep yourself from going under due to the wave of competition that threatens to overtake you?

Prudent business people know that success can rely on the people you have working for you, helping you to draw in clientele.  We live in a computer-savvy society where a lot of business is done over the World Wide Web.  Businesses that have their own websites are a step ahead of those getting ready to go under, and attracting visitors to those websites can mean the difference between success and failure.  That is what makes SEO services so important.

Advertising you can keep.

The facts are that without proper advertising your business cannot compete with larger, more established businesses, and can be easily overlooked.  Advertising campaigns help, but will only last so long as the money you invest.  When the money runs out so does the publicity you had with Google, print, or radio advertisements.  By hiring a SEO services company like 98toGo you will be able to keep the created and optimized content that you paid for.

Critical steps to better market your business online.

You can transform your struggling fledgling business into a burgeoning company by hiring an innovative SEO services company to develop fresh online content for your company’s website.  They help you by providing content that search engines will zero-in on, attracting more visitors to your website and increasing your business.  Internet Marketing SEO Services can help you establish your web presence - because let’s face it – without an optimized web presence no one will find you. And, your more formidable opponents who have already established themselves will be taking all the business.  Establishing a web presence includes:

  • optimizing your website and filling it with content that consumers are drawn to

  • consistently creating your own blogs to let potential clientele know what your business is doing

  • activating social media such as Facebook and Twitter to connect with a friendly clientele base

Search engine optimization is so important and it is wise to employ an Atlanta SEO services company as part of your business team.   

 

 


 


Topics:
atlanta seo services company , Atlanta Internet marketing , atlanta seo services , Atlanta SEO company , search engine optimization atlanta , Internet marketing SEO services , SEO in Atlanta , goggle , struggling economy

Atlanta Online Marketing Based on User NOT SEO

Posted by Fred Spring | (December, 27 2011)

Listen up for something revolutionary. SEO sometimes is not the best Internet marketing strategy. Did we just blow your minds? You've been hearing from everyone for some time now that SEO is the ONLY way to boost your search engine rankings and build business. And yes, SEO strategies will boost your search engine rankings but it is certainly not the end all be all for building business. Local marketing still works and we're here to say Atlanta online marketing firms want to help your business grow by focusing on the user, not SEO.

Now that you've recovered from this staggering bit of information, let's take a look at what we mean. Most businesses are still small, owner operated and local. Your client base is also mostly local. The best way to reach your local customer base is through localized strategies. These strategies work by understanding the needs of your customers and what they want and need from your website as opposed to what the latest keyword research says about your search engine rankings.

By focusing on the user, you can build a specific Atlanta online marketing strategy to match the needs of your customers right here in the city. These are folks who are already likely to be customers. Your Atlanta internet marketing strategy simply makes sure they become customers by figuring out their needs and tailoring your website to fit those needs.

Atlanta SEO company kind of works the other way around. You research keywords related to your business and through keyword placement and other variables, hope potential customers find you among thousands of competitors. Of those who visit your site, only a small fraction will find what they needed and remain on your site.

A more local approach that focuses on the user rather than SEO already will find more success because the strategy starts with someone looking for your exact local service. You're anticipating the customer's needs rather than reacting to online trends. This difference alone — control and anticipation vs. reaction and modification — could mean the difference between a good year and just an OK year.

Think beyond SEO to the actual customer and end user. Adding a local, Atlanta online marketing strategy to your overall marketing plan has the potential of revolutionizing your business.


 


Topics:
atlanta seo services company , Atlanta Internet marketing , atlanta online marketing , Atlanta search engine optimization , Atlanta SEO company , atlanta SEO , Atlanta Search Engine Marketing , content writing , Internet marketing SEO services

Best in Class Internet Marketing Products Start with Hubspot

Posted by Tom Telford | (December, 26 2011)

Here at 98toGo, we always try to give you good, honest advice about the best ways to grow your business online. When it comes to selecting an internet marketing expert, we feel that there is really only one option for a business that's serious about growth: Hubspot. We use it ourselves, as do our clients. In fact, one of our clients, Cedar Creek Cabin Rentals, is one of their top-rated sites. We truly believe they are the best Content Management System (CMS) available today.

What makes Hubspot different? To begin with, they were one of the first Internet marketing products to offer an all-in-one solution for web marketing. Rather than having to do analytics through one site, use a blogging tool from another site, hire an SEO consultant through another, and soforth, Hubspot integrates all of this and more into a single set of CMS tools. You can track your business end-to-end, from keywords straight to revenues through Hubspot.

Even better, you don't have to be a techie to use their products. You still have to provide your own content, but their suite of online tools make it simple to take that content and turn it into a website that people want to visit. Additionally, they provide easy conversion tools to help you migrate your website onto their platform with little fuss and no inconvenience to your customers.

To aid in this, they have some of the most robust and useful SEO tools among the various internet marketing products. They have a suite of “grader” tools to look at every aspect of your site and rate how well-optimized it is for search engine visibility. Their can look at the content on your pages and compare your keyword usage to those being used to find you online, or search the web for links to your site and rate their weight and effectiveness. They can even track mentions of your site on various social media sites, like Facebook and Twitter, and track how that is affecting your bottom line.

Now, Hubspot isn't cheap. Their basic service costs $200/mo, with startup fees, and can get into thousands per month for their advanced services. However, we believe this is truly a case of getting what you pay for. Sure, you could find many of these same services separately and use them piecemeal, but then you wouldn't get the all-in-one integrated reports, or a single point of contact for support and advice on your entire website.

And besides, they offer free one-week trials. Don't just take our word for it – check them out for yourself and see if they really do offer the best Internet marketing products out there. We don't think you'll be disappointed.

 


Topics:
atlanta marketing , atlanta seo services company , search engine optimization , Atlanta SEO company , inbound marketing , atlanta SEO , Atlanta Search Engine Marketing , internet marketing expert , internet marketing products

How an Online Marketing Consulting Company will Raise Profits

Posted by Fred Spring | (December, 23 2011)

There comes a time in every young business's life when it has to make certain choices about how it wants to grow up. One of these milestones, much like finding your first steady date in high school or picking your first car, is picking your first Internet Marketing Expert. Fundamentally, it does seem to be a question of when, not if, you do this.

 

The first reaction of a lot of young businesses to the idea is to scoff. “We've been doing it our way all this time, and it's working out!” Well, sure. And if you're comfortable with the level of growth and the workload you have, then that's great. Keep it up! We love self-made success stories.

But one of these days, you're probably going to start wondering if you can make it easier on yourself. Maybe it'll be because those sales figures just aren't quite what you'd like them to be. Or maybe it'll be because you're looking at your pay-per-click (PPC) and other advertising costs, and start wondering if you're really spending the money well. Or it might just be because you decided you don't want to run a business and spend half your day writing blog posts, optimizing your Atlanta SEO Services, and working social media sites.

That's when you start looking into online marketing consulting.

The plain truth is that, for less than the cost of a single new employee, a good online marketing consulting firm can do wonders for your profits. After all, marketing is a specialized business all by itself. It takes years of experience to know how to analyze the keywords leading to your site, and how to work those keywords into your content effectively. PPC strategies also take special finesse. It's easy to use a shotgun approach, spending thousands buying every keyword imaginable, but that's rarely cost-efficient. A good marketing group can look at these things, analyze their impact on your bottom line, and give you solid advice on optimizing your expenditures.

Plus, as we know, time is money. How much time do you spend each day working on these things? Do you have time to be searching through Facebook, Digg, Reddit, Linked-In, and all the other social sites when you have a business to run? We think, all in all, it's much better for you to focus on providing the best possible products and services to your customers. That, at the end of the day, is where your profits come from.

It's a certainly big decision, and not one to be taken lightly. But once they take that step, most Internet businesses discover that finding a good online marketing consulting group is one of the best investments they've ever made.

 


Topics:
atlanta seo services company , inbound marketing atlanta , atlanta seo services , Atlanta SEO company , atlanta SEO , internet marketing expert , online marketing consulting , Local Web Marketing

All Posts   

Subscribe By Email

About 98ToGo

98toGo is a proven inbound marketing agency.  We make it easy for your ideal customer to find you online, helping you turn browsers into fans, and fans into customers.

 

Most Popular Posts

Contact
1155 Mount Vernon Hwy Atlanta, GA 30338

Phone: 678-665-1958

Email: addison@98togo.com
98togo logo

© 2017 98toGo All Rights Reserved.