Effective Inbound Marketing Tips

Creating blog content is easy. The internet is full of content farms and  job boards in which companies can quickly hire out their web copy in bulk for pennies on the dollar. The companies who use these services receive their content extremely quickly – sometimes within just a few hours – and generally pay less than $5 per blog writing. Usually these content mills use search engine optimization tactics that claim to help your company’s name show up faster in search engine results. It’s fast, it’s easy and, best of all, it’s extremely cheap. There’s just one problem – the copy produced by content mills is total junk.

A well managed business blog, full of high quality, well-written content can drive lead generation, increase sales and quickly convert readers into paying customers. However, a poorly managed blog filled with cheap content can drive potential customers right into the arms of your competitors. That’s why, when creating blog content, it’s important to keep your business goals in mind.

Invest Wisely
You wouldn’t purchase an office space with leaks and termites just because the rent is a little cheaper, and you wouldn’t hire a high school dropout to handle your accounting because they expected a lower wage. So, why risk the integrity of your company by purchasing cheap and poorly written blog content just because you’ll save a few bucks? An intelligent business owner knows they’re not going to launch to the top of their industry by doing the least amount of work or paying the lowest for the services they need.  Successful companies get to where they are by making smart choices – and sometimes this means paying a little more.

Quality vs. Quantity
Unless your company is a news organization, your sole purpose is to provide a product or service – not pump out fresh content on a blog four times a day. When you enter the world of outsourcing content to professional copywriters, you must immediately decide what’s more important – the number of posts published or the quality of each post? If you’re looking to use blog posts to interest potential clients and convert them into loyal customers, you should probably focus more on quality. As any web analytics expert will surely confirm – it’s much better to have one well-written, well-researched blog post per week than ten keyword-stuffed, nonsensical pages of cheap copy.

Write to Your Audience
Your customers are smart people. They don’t have time to wade through paragraphs of drivel and cheesy sales pitches. Hard sells, spelling errors and overused keywords are a big turn off – and the sort of tactics that will make your company look sleazy and unreliable. On the other hand, a professional copywriter will take the time to research your company, your brand personality and your customer demographics, and will present you with the sort of interesting content that appeals to your current and potential customers.

The truth of the matter is that there is really no easy way to get around paying for good content writing.  However, this doesn’t mean you should succumb to outrageously high rates either. Instead, seek out trusted web content firms who can offer competitive rates and remember that if a web content offer seems too good to be true, it’s probably being written by a bunch of untrained chimpanzees. Like many other investments you make for the sake of your business, when it comes to creating blog content, you get what you pay for.  

 

 

 

 

"Extra! Extra! Read all about it!" This was a simple call-to-action that a newsboy would use to draw in customers and sell papers. He knew that just standing on a street corner wouldn't get the job done. He had to go the extra step.

This is an odd question we hear from time to time: “Why do I need Blogging if my competitors don't?” You get these sorts of questions whenever any new technique comes along. However, always gets me to thinking: Why wouldn't their competitors need to consider Business Blog writing? After all, it's by far more effective for Internet advertising than old-style banner ads and popups, and generally cheaper too.

So, I started thinking about it, and here are some reasons why a company might not want to Blog.

1)They have no interest in the Internet at all. After all, there are plenty of businesses who still deal solely with face-to-face transactions. Although the funny thing is, Blogging could help them too. Having a complete, well-written Blog page can help bring more foot traffic to your door, and a high ranking on search engines helps even when you're just competing with local businesses.

2)They have all the business they can handle. It would make sense, if someone's place of business was simply working at capacity, not to embark on any new marketing ventures. That said, even if you're not actively seeking more business, you can still work on your search rankings in the meantime so that you're more visible than ever once you do need more work.

3)They are just terribly exclusive\obscure. I'll admit, if you can pull off the trick of making yourself truly exclusive, you've got it made. Plenty attempt it, although not too many succeed. Mostly they just become places that no one wants to visit. Either way, if you deliberately don't want people actively seeking you out, I suppose ignoring Blogging is a good way to go about it.

4)Their name is synonymous with their product, so they win the search engine game by default. Well, if your competition is Xerox or Band-Aid, you probably need all the help you can get. You'd need to start learning how to work with search engines as soon as possible, to try to steal away some of those Google searches they're getting handed for free.

5)They're afraid of new things. This, unfortunately, is the most common reason we see for companies refusing to jump into creating a blog. It turns the entire marketing game on its ear, and a lot of more traditional marketing firms just don't understand it yet. A company with a lot of inertia and that has a hard time incorporating new ideas would probably find a lot of excuses to avoid inbound marketing, even as their competition starts using it.

Basically, the question really should be, “Why wouldn't you want to consider blog writing?"

Can anyone think of any good reasons not to use it, at this point? It seems pretty self-evident to us.   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

It gets old receiving emails from entities who want to put them on top of Google, Yahoo and Bing. Then when you actually get down to checking these companies most ask for a hefty startup amount or just sell you some software that may not even work for you. It is funny to believe that at this stage of “pull marketing,” a lot of the companies are still using “push marketing” methods. These days, hardly anyone wants to receive any emails pushing them to buy anything. No one even looks into their junk mail folder anymore. Now people have comfortably settled into their social media lifestyles, where they can find all they are looking for. So, do away with the old school types and look up Atlanta internet marketing that is actually working for others.

Did you know search engines like optimized sites with fresh content, proper keyword density, appropriately done meta tags and most of all good traffic?  If you do not get good traffic other websites will beat you in rankings. Google in a way counts outbound links as votes from others, and the more visits you get the more it ups your keyword rankings. It is viable to place yourself at social media sites where people can find you easily and if they like what you have on offer they will visit you. This is also called inbound marketing and it allows people to compare offers from a variety of vendors and decide in their own time. Social media networks are jamming these days and their large user base makes marketing easy. Facebook, Twitter, YouTube and Foursquare are popular must-do destinations for the modern internet marketer. Companies that wish to expand their marketing footprint will find great results with an Atlanta internet marketing company that specializes in inbound marketing.

Things are moving really fast in the social media jungle. Companies are opting for communities based marketing to save on cost.  Facebook PPC is cheaper as compared to Google PPC and also brings in good results. Companies that are experienced with the social networks know the traffic sources for a business and are able to channel these to their client website easily. So don’t take a shot in the dark, first look for a reliable Atlanta internet marketing company that has at least 10 years of experience and has a proven track record of getting good results for clients.  Experts create and manage your online marketing campaign to drive more traffic to your site. When your online business is nearly dying out due to low traffic, contact the Internet Marketing Specialist and they will put it in top gear so you can get busy with work again.