People often talk about “growing” their online business, as though it were a plant. If that's the case, than I suppose one could say that seeing results is like rain to the plant. If you get results, you will continue the growing. If you don't then the no rain and that plant dies on the vine.
A smart content creation company knows that, fundamentally, the main way to grow your online business is to have a steady stream of new online visitors learning about your products. Some of these leads won't ever convert, but with sufficient nurturing, a number of them will blossom into sales and therefore growth for your company.
The trick, however, is increasing that flow of traffic in the first place, which is the main problem faced by any marketing agency. So, to put our already-tortured metaphor aside for the moment, here are a few ways you can help direct more useful traffic to your site.
Pick quality keywords. Since the road to your virtual doorstep often begins at search engines, it's vitally important to pick keywords that will attract the sort of visitors you want and you feel are most likely to convert. It's about the little details. The right keywords, mixed in with quality content writing, can make rankings have a steady rise. If you're focused on providing a high-grade product rather than cut-rate prices, you'd want to sneak words like “quality” or “superior” into your keywords. If you're aiming for the cheap seats, you'd want your keywords to include “inexpensive” or “value.”
Have a lot of internal links. This is called the “silo” technique. If you've gotten a potential customer to your site because one article interested him, you want him to stick around. Putting internal links to more articles on your site on related subjects helps establish you as an authority and encourages the lead to explore your ideas further. It also helps boost your search result rankings as well.
Make social sharing easy. Make sure you've got embedded links on all your content pages that make it simple to share the post on Facebook, Tweet it on Twitter, submit it to Reddit, and soforth. It's bad form – and frankly looks a bit desperate – to ask people to share your material, but you want to make it as simple for them as possible. Social media optimization is great for creating organic traffic flows, since people trust their friends' recommendations.
Plus, of course, if you want even more help driving organic web traffic to your site, consider contacting this Atlanta Internet marketing agency for a free consultation. We're happy to help any size business, large or small.
Finally, have you got any particularly good tricks for driving traffic to your website? Let us know!