Your weekly dose of content marketing crack is now served. These are the top content marketing blogs from last week. Image Source: Quicksprout.com
15 Types of Content That Will Drive You More Traffic
By Neil Patel, April 14, 2014
So many content types, so little time! That’s the first thought that comes to mind after covering only 5 of the 15 content types listed in this blog. Of course, we’re tempted to dive face first into every type mentioned, but that would be a rookie mistake.
As Neil mentions in this post, every content type won’t work for all audiences. So choose a few, test, and analyze their effectiveness. Your audience wants more than the written word from you. Whether it’s a funny meme that goes viral or an oh-so sharable video clip, Neil gives us more than enough options to experiment with and diversify your output. Which types will you add to your content strategy?
Auditing Your Social Media Content: 5 Issues to Tackle
By Anthony Gaenzle, April 14, 2014
Just when you thought content audits only applied to website content and blogs, @AnthonyGaenzle publishes a blog post that adds social media content auditing to the mix. The '5 Issues to Tackle' parallels what is done in ac content audit, including key audience targeting, auditing your position in the social sphere, and understanding what content you have in place now. Social media content audits are so essential, because how will you decide where you’re going with your social presence without a strong grasp of where you currently are? Once you've successfully tackled these issue, you'll be in a better position to thrive on social media.
Content Promotion: The Difference Between Brands with Fans & Anonymous Content
By Larry Kim, April 15, 2014
Getting your content noticed is much easier said than done. The fact is that there’s an immense amount of noise being generated by everyone with the ability to create content and push it out to the masses. This is why your brand’s content deserves an extra measure of promotion if your content has a chance in hell of crossing the paths of the intended audience.
@LarryKim proposes a new way of approaching content promotion. It starts at the end, by first developing your content around what the intended audience wants to see. Larry gives you tips on how to get your content to reach media brands, fans, and anyone in between using Twitter, Pinterest, Rem arketing, etc. This blog is a fresh take on content promotion, so take a few minutes to any lightbulbs go off as you read Larry's post.
Setting Up Your Blog? Use This Checklist to Start Off on the Right Foot
By Rachel Sprung, April 16, 2014
Thinking of launching a new blog, but not sure where to start? Developing content is often a logical starting point for newbies, but @RachelSprung poses another starting point - choosing a design and blog formatting. Are you going to use Tumblr, Wordpress, or Hubspot as your blog’s back-end? Should the front-end be modern or more conservative? What about your tags, how will you organize your blogs by theme/category? All of these factor’s must be considered before you jump into content development. As much as you want to get started writing blogs and designing infographics, you need to lay the necessary groundwork and Rachel covers each step in this blog post.
The Triggered Emails You Need to Make Your Marketing Automation Work
By Ellie Mirman, April 16, 2014
Ask any inbound marketer and he or she will tell you without hesitation that marketing automation is the next best thing since sliced bread. What that inbound marketer won’t tell you is that it starts with their timeline. Everything in this sector of marketing is designed around the prospects timeline, user journey, and responsiveness to content.
So, when it comes to setting up triggers for marketing automation, the same thing applies. In this blog, @ellieeille tells you exactly how to respond to different triggers that can trip up inbound marketing newbies. Ask yourself how you’re currently responding to these triggers. If you’re not utilizing marketing automation to take some of the edge off this type of follow-up, you’re creating for yourself. Kudos to @ellieeille for this clear and concise guide!
That does it for this week's edition of #ContentCrack. I'll be back next Monday with the latest content marketing news!