Deciding to take the big plunge into a new marketing strategy is a risky undertaking. Whether you’re just getting your feet wet with HubSpot, you’ve had HubSpot for a while but haven’t maxed out it’s true potential yet, or you’re trying to decide if HubSpot is the right tool for you, there are a few things you should know.
The first step to success with HubSpot is to understand the purpose and power of the tools. The number one mistake most DIY HubSpot users make is failing to take full advantage of what they’re paying for.
HubSpot’s a great marketing software, but it’s up to you to create and execute a successful lead generation campaign. If you’re committed to absorbing the methodology and techniques, it is perfectly possible to effectively operate HubSpot’s tools on your own.
Now, let’s dive into the purpose and power of the toolset.
Tools for Generating Traffic
Increasing the size and quality of web traffic is a surefire way to make money through your website. That’s the good news. The bad is that increasing web traffic isn’t always so easy. Free word of mouth marketing and direct traffic may yield a small return initially, but it’s not enough to generate traffic long-term. But guess what, HubSpot’s got tools for that!
Here are some of the tools that will help you not only create that kick-ass content your audience is begging for, but help you promote it as well.
Keyword Tool
Helps find the best keyword opportunities for marketing content in search engines like Google, Bing, and Yahoo.
Blogging Tool
Allows users to easily optimize and publish articles, videos, infographics, and other blog content. Your blog is the cornerstone of your content marketing strategy, so blog consistently and on-topic with your strategy. The more you blog, the more blogs you have for anonymous web visitors to fall in love with. Each blog you publish becomes an indexed page in search engines. As time passes, your posts will become more visible to web visitors if you use proper search engine optimization techniques.
Social Media Tool
HubSpot syncs with your specified social media accounts, allows you to monitor keywords mentions in the different social channels, and lets you distribute your content either manually or by scheduling it.
Used properly, HubSpot’s traffic generating tools work brilliantly at attracting visitors to your website. Some of these visitors will convert to become contacts (that’s HubSpot’s word for “leads”). But without a winning strategy to nurture leads from visitors to customers, you’re missing the mark entirely. This brings us to the next set of tools.
Tools for Conversion
HubSpot’s suite of lead nurturing tools is quite impressive to say the least. Not only can you convert web visitors into leads, but you can save a pretty penny as well. And, it's a straightforward 3-step process that most business owners can tackle quite confidently on their own. Here are the three tools and three pro tips:
Call to Action Button Creator
These buttons inform the website visitor of what action they should take next in order to get something they want. Whether that’s buying a boat, scheduling an appointment, or downloading a free trial, the Call to Action button creator lets you easily create attractive custom buttons that can be quickly integrated throughout your blogs and web pages at the push of a button. Keep it short and actionable.
Landing Page Creator
This tool alone saves business owners hours of tedious work and several hundred dollars in design for each landing page created. Recent research shows that companies that have multiple landing pages gain significantly more leads and more business. That is because more landing pages means more conversion opportunities, more variety, and more targeting opportunities. Create an attractive landing page in less than 20 minutes with this easy to use tool.
Forms
With this lead generation tool you can easily create forms that capture important data about your website visitors helping you create better, more targeted content while also providing valuable lead behavior insight for your sales team.
Tools For Lead Nurturing
Lists Segmentation is key to successful marketing. Casting a wide net in order to generate web visitors is one thing, but once they’re on the hook, you must segment leads into lists based on various factors. For ex. segment leads based on what offer they downloaded, stage in the sales funnel, state, age, position in a company, etc. Until your list is properly segmented, you’re communicating to everyone the same way and there’s nothing strategic about that.
Email and Workflow Tools
These tools used in collaboration, allow users to mimic their natural sales process online using email and marketing automation. Businesses can easily create automated sales conversations that shorten the sales cycle, create desire, and help close leads.
Starting to notice how every one of HubSpot’s features is vital to your content marketing strategy? HubSpot’s user-friendly software can make you think that achieving success is a piece of cake. That couldn’t be further from the truth. HubSpot is a robust software program that requires a deep understanding of the interface and functionality. So, let’s say you have taken the time to understand inbound marketing practices and how they relate to HubSpot’s tools, but you’re still not getting the results you want.
