Today’s content marketing agency has challenges, particularly around engagement. Content marketers face a dual challenge of trying to engage their audience with genuine personal content and at the same time deliver measurable results to their clients.
I feel the pressure to find new and effective ways to engage. Do other content marketing agencies feel this same pressure? If so, then this article may be helpful to you.
As you know, the digital marketing world has advanced beyond just static blog posts. Online marketers are now bursting at the seams with content of all shapes and sizes. Pictures, videos, and contests are all forms of content that encourage the audience to interact and share. Doing so generates publicity, brand loyalty, and even conversions.
Seeking Content That Engages And Converts
Here’s a new fun way to share content – content games! Games like trivia and personality quizzes are quite engaging, and can be viral too. Do you remember good ‘ol Cosmo quizzes? My girlfriend loved to ask me to probing questions from Cosmopolitan magazine quizzes. The quizzes had catchy titles like “Are You Good In Bed?” or “How Equal is Your Relationship?”
Now there are nifty tools and online platforms such as Interact, Wheeldo, Quizworks, and QuizRevolution (beta) that make creating content games fairly easy. Each typically has a user-friendly dashboard and quiz creation platform. Basic levels and trials are free. Some quiz making platforms have premium subscriptions with more bells-and-whistles for $10-$50/month depending on your business needs and volume of plays.
The keen interest in content games these days is a tip of the hat to the broader notion of gamification. Gamification is the concept of applying game mechanics and game design techniques to engage and motivate people to achieve their goals or to solve problems. See the sharp rise in Google Trends for the search term “gamification”:
Creating interactive content that is entertaining and relevant is highly engaging. Gamification plays on your audience’s desires for achievement, status, and competition.
Gamification for marketers is simply the use of gaming elements in order to more effectively market content. When a company launches a contest or sweepstakes to generate “likes” on Facebook – this can be a basic form of gamification.
Creating a fun quiz related to a product or service could be a viral marketing play. These interactive games are exciting to content marketers because they don’t feel like boring old traditional marketing. Most of the quiz creation tools I found online promise ease in embedding it or sharing on Facebook or hosting it on dedicated channel pages within the online platform itself.
The distribution of quizzes is important. I also see possibilities of spicing up boring monthly newsletters and email blasts with gamification. Naturally I see a good fit for many websites where quizzes are used to generate new leads by presenting an opt-in capture of email address just before displaying the results of the quiz.
One food blog called Food52 used a quiz titled “Which cake are you?” where each quiz result provided a link to check out a cake recipe. The clever quiz drove thousands of visits back to Food52.com via Facebook and Twitter. Within 3 days of launching the quiz, it had been viewed over 20,000 times.
A Free Tool to Create Engaging Interactive Games
One quiz maker has built a free online platform that allows content marketing agencies to create engaging content in the form of simple games and quizzes.
The custom quiz games have been used by businesses, non-profits, and digital agencies to achieve results from website, blog and social media traffic. I gave Wheeldo’s platform a spin because it allows for customizable CTA’s and features an integrated coupon and promo function to maximize and measure conversions.
According to Wheeldo company info, a women’s support group used these interactive games for their mailing list and achieved a 55% engagement rate and were able to grow their mailing list by 20%.
While poking around I developed an 8-question quiz using this platform in less than 2 hours. It was fairly simple to get it going. Then I got stuck when trying to add an image. I contacted support who were great help getting me unstuck with my image problem. Insider Steve Lederer offered to proactively add a nifty quiz feature (scoring ranges).
I recently pitched my quiz prototype to a new client. They very keen on using the 8-question personality quiz to categorize and pre-qualify leads. This may turn out to be very helpful for the Sales team.
Content Marketing Agency Offer
Here’s the good news. Wheeldo is currently offering to partner with selected agencies and consultants and create customized games for their clients on demand. This is why my focus has been on this particular quiz platform
You can create your game for free at wheeldo quiz creator. The vision of Wheeldo is to be a completely automated platform where anyone can create effective content games within minutes.Alternatively, contact Steve Lederer, Director of Partnerships, for more information about its partners program.
To experience a quiz yourself - click on this link now: How Well Do You Know Content Marketing Trends
