Effective Inbound Marketing Tips

Sometimes when a client comes to us for advice on their online marketing, they ask whether it's better to invest in Pay-Per-Click (PPC) advertisements, or in content marketing strategies.

The truth is this: There really shouldn't be an OR there. Good PPC strategies can enhance the effectiveness of your content marketing. However, without good website content in the first place, PPC has very limited value on its own.

So, if your budget is truly limited, you should start with content marketing since that forms the heart of your website. However, as PPC campaigns can be conducted quite inexpensively, there's little reason not to combine the strategies for better effect!

PPC and Content Marketing: Getting The Best Of Both Worlds

The first thing to remember about pay-per-click is what you're buying for your money. You get very precisely-targeted advertisements which can be dropped in front of virtually any user you want, based on pre-defined search keywords and demographics.

Topics:
Content Creation , pay per click , content marketing

Say what you want about keywords but the bottom line is that your customers still are searching with them and your business still needs to be found by them. Take it from us (Cedar Creek Cabin Rentals), a company that enjoyed the spiral up when we were posting daily content to our blog with lots of keywords and lots of interlinking.  That is what worked……… until it didn’t.

Topics:
google best practices , inbound marketing agency , Keyword Research

Is your content marketing helping you close your online sales?

After all, the best and most interesting content in the world is worthless if your sales team isn't ultimately taking your leads and turning them into revenue.

So today, we wanted to discuss three methods to help turn your website into a sales-generating machine.  There's a lot you can do to selectively screen your leads, while giving your sales team all the information they need to close those deals!

Topics:
lead generation , leads , lead nurturing campaigns

Turning anonymous website visitors into prospects is easier said than done. Whether Googling the nearest coffee shop or self-diagnosing on WebMD, most web visitors are only interested in finding answers quickly, not making purchases. In fact, only 2% of your anonymous website visitors actually progress to ‘customer status.’ Which means a staggering 98% fall through the cracks.

Topics:
call to action , leads

I am the owner of a cabin management business (Cedar Creek Cabin Rentals) in north Georgia near Helen. For years I have been so concerned with traffic and placement of keywords. You may have similar story. Perhaps you did whatever was the latest marketing or SEO trend on how to raise your rankings, or get known for keywords. Spend the bucks to drive paid traffic to your site and then keep spending more because this spending will get more traffic hits. Well I can relate. I spent $150,000 per year back in 2010 on paid search and realized that if I did not figure out how to get organic traffic, my business could not sustain the upward spiraling costs of paid search.

Topics:
tracking results , track results for internet marketing

Topics:
Atlanta search engine optimization , Atlanta SEO company , seo advice , affordable seo

Topics:
Content Creation , content writing , content writers

Topics:
content writing , Website Content Providers , Website Outsourcing Services

Topics:
blog writing , inbound marketing agengy , seo blogs

Topics:
article writing service , organic link building , Website Content Writing Service