Effective Inbound Marketing Tips

So you’ve been engaging in email marketing for a while. You’re even using lead scoring to track the process of your sales funnel, but you notice that you’re having problems with moving leads from warm to hot. You may be experiencing customer objections or pushbacks during the sales process, but not addressing them in the content you’re creating and sharing with your audience.

This lack of attention to the objections of your customers could be halting the transition from marketing qualified lead to sales qualified lead.

In this article, we’re going to cover how to identify your customer objections, and how to use them to move leads further down your sales funnel.

 

You want to create an ebook. But not just any ebook. You want it to be a stellar guide of kick-ass proportions. Don’t know where to start? Why not look at the content that you already have and find a way to combine it? It’s like you’re searching for what to cook for dinner. Rather than going out to eat, why not save your time and money and make a dish from the things you already have in your kitchen? Think of your ebook in this way. You can cook up a delectable plate of content from ingredients you already have. Sounds tasty, right?

In this blog post I’m going to show you how to turn your existing content into a great ebook.  I will flesh out these steps:

1. Identify your topic
2. Merge the existing content
3. Transition into each section
4. Create a style
5. Make it easy to follow
6. Use the right images
7. Leave them wanting more

So let’s get started.

 

Topics:
content marketing , ebook creation,

Thought Leadership has been a hot topic amongst the 98toGo team over the past few months. It’s basically a fancy term for talk that centers around generally new and creative ideas that influence a particular industry. We strive to be thought leaders in various areas of inbound marketing. We’re also in the business of helping our clients climb to positions of thought leadership within their circles of expertise. This eventually got us thinking,

“Who out there is creating content on the topic of “thought leadership? Who are the thought leaders in thought leadership?”

We’ve compiled a list of what we feel are top creators of amazing content around the topic of thought leadership. These are the thought leadership thought leaders (try saying that three times really fast).

Daniel W. Rasmus

A strategist and consultant, Rasmus produces content that is focused on trends in different industries like society, technology and economics. In The Golden Rules for Creating Thoughtful Thought Leadership, Rasmus turns the discussion of thought leadership towards businesses and organizations.

 

Topics:
inbound marketing , inbound internet marketing , thought leadership