Effective Inbound Marketing Tips

Topics:
Keyword Research

Coming up with sexy content topics on a consistent basis is hard work, “Harder than a cat trying to bury a turd in a marble floor.” BOOM! Been waiting to use that one for a while now.

But seriously, you’ve been there right? Sitting with a pen and paper or your favorite word processor staring at a blank page despite the fact that you’ve been at it for hours, trying come up content ideas your audience just might be interested in.

Does this sound familiar? Are you ready to find some go to techniques for finding a never-ending supply of content ideas that your audience will love?

I used to truly dread content idea days. Constantly restructuring my to do list so that I could put it off a little longer. Anything to not have to undergo this torture. It got to the point where I was missing deadlines simply because I didn’t have a process to come up with these ideas.

I decided to face the dragon, making it my mission to develop ideation techniques to simplify this process. I read everything I could read, tested every tool I could test. Finally, I found a process that works for me.

Topics:
content marketing

Hey, everybody. Welcome, and thanks for joining us for another video on Keyword Research. In this video I'm going to share a tool with you that's going to help you to cut your keyword research time in half.

But first, what I want to do is review what we talked about in our previous video, just in case you happened to miss it. In our last video I showed you how to use the Google Suggestion tool to find long-tail keyword phrases, so that you can start adding those keywords to your master keywords list, which we started to build in our first vide where I showed you how to kick-start your keyword research using the Google Keyword Planner.

Topics:
Keyword Research

Topics:
Keyword Research

Hello everybody! Thanks for tuning in. In this video we are going to start talking about keyword research. I'm going to show you the tool that we use to of kick-start our keyword research process. Then in later videos we're going to show you some other tools to help grow your keyword list after we build the core list in this video. And finally, we will also show you how to analyze your keyword list to help you find the low hanging fruit to target for your content and editorial calendar.

In 2014 we saw the release of Google's Hummingbird update, which allows Google to better understand the actual context of a search query by analyzing the surrounding words in the query as well as search history. So while, keyword research isn’t quite as important as it used to be since this update it is still important for a few different reasons.

First of all, it helps you come up with new content ideas. Also, It's going to help you track the keywords you want to target for content so you can see which keywords are bringing you the most traffic and where you rank for those keywords.

Topics:
Keyword Research

The moral of this story is that there are many uncertainties to consider when using HubSpot on your own. The learning curve is half the battle. While you’re spending time and money to learn a new skill, your business can suffer from neglect. You can’t do it all, no matter how many hours of sleep you miss and cups of espresso you drink. Even with a clear understanding of HubSpot, it’s totally possible to still fail at Inbound Marketing, due either to impatience or missed opportunities.

HubSpot is a great software company run by a team of extraordinary people. But the reality is, it doesn’t matter how great HubSpot is if the person operating the software lacks something necessary to achieve success with inbound marketing. By now, you should have a clear understanding of why DIY users struggle with HubSpot.

and inbound marketing campaigns is essential for any business owner who is thinking of investing in this software. Not knowing causes one to underestimate the task at hand and underappreciate the expertise of professionals who live and breathe inbound.

A few clients of ours started out by purchasing HubSpot with every intention of doing it all in-house. After struggling to learn and operate the software during their downtime, they decided to hire us so that they could to focus on running their business and get some much needed rest and peace of mind - a wise choice.

Topics:
hubspot

Topics:
content marketing , hubspot

Welcome to the first installment of 98ToGo’s weekly content marketing rewind where we’ll be reviewing our top picks for the best content marketing posts of the week. In this edition you learn how to use UX techniques to create better content, what your content creation workflow SHOULD look like, the correct way to create and utilize an editorial calendar, and much more. So check out all the articles and let us know what you think.

Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

Topics:
Content Creation , email marketing

One of the biggest pain points I see with both marketing agencies and with companies attempting to create their own content is the ability to create thought leadership quality content on a consistent basis when using a hired writer. This ability becomes extremely important with the recent launch of Google’s new Hummingbird search algorithm. This new iteration is said to make Google a smarter, faster search engine that will eventually show only the highest quality content that best answers each search query. The agencies and companies that have the processes and ability to utilize outside writers to create thought leadership quality content will win the search engine game and eventually industry market share.

So how can these businesses produce high-level content that isn’t just a revamped version of someone else’s work? Well, it all begins with having a process in place to help your ghost writers extract information directly from the subject matter experts themselves. Here at 98toGo, we recognized the value of creating high quality content early on, so we created a process to help us accomplish this task. I’m writing this article to give you an inside look into our process and how we work with writers, in the hopes that you can create your own similar process and perhaps help us improve ours. Please read the article and leave us any comments you might have on how we can improve this process, and if this article helps your business please pay it forward.

Topics:
article writing service , hire a blog writer

Topics:
Content Creation , Marketing , Automation , Buyers Journey , Sales Process