Every great outcome begins with a well thought out plan.
We've all heard the now cliche quotes about planning, and we've probably experienced first hand the benefits of taking time to chart how we'll achieve our goals.
It's no secret that digital marketing moves at an incredibly fast pace ludicrous speed!
Topics:
inbound marketing strategy ,
The Ladders ,
inbound marketing tips
INFORMATION OVERLOAD!
We're all too familiar with the fact that, in 2015, content and information is being blasted at us in quantities the world has never before experienced.
Yet knowing this, so many of us are investing more time and energy into content creation as an online marketing stragey. We're adding our voice to the conversation, but how do you make sure what you have to say stands out from the rest?
It's all in the quality of your MESSAGING, and we have a LIVE WORKSHOP that's going to help you craft messaging that improve your ability to influence your audience in ways that support your brand.
Topics:
Content Creation ,
brand message
Last week the 98toGo team was in Boston attending HubSpot’s Inbound conference. Inbound is the annual conference put on by HubSpot, that attracts inbound marketing professionals and fans from around the globe.
Topics:
inbound marketing ,
inbound marketing strategy ,
hubspot inbound 2015
I’m currently redesigning the 98toGo homepage.
At least once a year I'll turn my attention to our homepage and make some major changes. I use data that we've collected to help inform my changes. The theme of this round of changes is "What are our potential customers expecting to see?"
Topics:
website content ,
homepage redesign
When my wife and I were married last November, we were encouraged to create a Mission Statement for our marriage. We worked on it together for some time, and crafted a clear and succinct purpose for our marriage. That mission statement is written on a piece of poster board taped to our bedroom wall next to our vision board.
Topics:
content strategy ,
content marketing
This blog post was inspired by a presentation that I went to yesterday afternoon. It was at the monthly Atlanta HubSpot User Group meeting, and the presenter was Sarah Walpert from Ingenium. Her presentation was titled “Unboring Marketing For Boring Industries”, and she shared with us her method for coming up with rich, engaging, interesting content no matter how boring an industry or a topic seems on the surface.
Her boring examples included an engineering firm and a chemical manufacturing company. Potentially boring industries on the surface, but with Sarah’s step-by-step process, she demonstrated how she was able to come up with interesting topics for these boring industries. Here’s a link to an interview with Sarah (I’ll post her presentation slides as soon as they’re live).
Topics:
blogging tips ,
content marketing ,
blog title writing
For the past 2.5 years I have been a part of an incredible team at 98toGo, working to bring peace of mind and online prosperity to businesses around the country. I joined the company at a time when the founders, Fred Spring and Tom Telford, were experiencing explosive growth, both in the number of new accounts and clients and in the amount of interest from marketers like me who were looking for a rewarding work environment.
Topics:
inbound marketing agency
I'm going to start off this blog post with a bold prediction: You are not seeing the results you want from your inbound marketing campaign.
If that accurately describes you then this blog post is for you.
The truth is, most organizations who are using inbound marketing as part of their marketing, are lacking a proper inbound marketing strategy. And because they have an incomplete strategy (or none at all), the results they're seeing from their inbound marketing campaigns are lackluster.
Topics:
inbound marketing strategy
