Well-written website content is in high-demand for online businesses. When you take into account that blogging is the number one way to generate website traffic, it’s no wonder.
As the demand for website content grows, more business find it impossible to consistently produce content in-house to meet this demand. Most end up outsourcing blog writing to a qualified website content provider in order to free up their time to focus on other business needs. As for those who can’t keep up and decide against hiring outside writers, they usually abandon their blogging efforts entirely, which is deadly for online businesses.
That’s why it’s so important to decide which type of website content provider is the best fit for your business. There are all types of website content providers out there, but the key is to find someone who can match your brand’s culture and tone. Whether you choose an impacting, hard-hitting content creation company, or one that is more easy going and laid-back, you really only have three types to choose from. If you find yourself weeks behind on publishing new blog content, it’s time to explore your options.
Type 1: The Agency
This isn’t your run-of-the-mill freelancer working in a swanky home office. No, you can find these folks in offices filled with creative types working normal business hours and serving a variety of clients.
Some agencies use in-house writers to create website content, while others outsource to freelancers found on job boards, social media, or writer marketplaces. Not only does working with an agency remove work from your plate, it increases the likelihood that you’ll receive expert content. High-quality, thought leadership content is difficult to come by when using hired writers, but if you work with an agency, they’ll vet any potential writers for you and find the best fit.
At 98toGo, we have developed a process for creating thought leadership content using a hired writer. It’s easy to adapt our process to fit your workflow, so don’t be afraid to test it out.
Pros:
Type 2: The Job Board and Writer Marketplace Websites
Yet another vastly popular way to find website content providers is the self-service job board. Websites like these allow you to create an account to review a list of writers based on different filters, such as cost per word, expertise/industry, ranking, etc. Much like a self-service online advertising platform, job board websites let you outline what kind of content you need, then push the call out to a large pool of independent contractors for them to bid on.
A list of job boards to find website content providers:
We’ve written a more comprehensive article on the subject, click here to be taken to that article: 10 Places To Find And Hire Content Writers. This is the best solution for businesses looking for an inexpensive content solution. Be sure to evaluate the quality of the different writers on whatever site you choose, because quality can differ drastically.
Pros:Cons:
Type 3: The Freelancer
Last, but not least is the freelancing website content provider. When you’re on the hunt to find the least expensive way to create website content, you can always count on a handy freelancer to step up to the plate. They’re usually the work from home types, or rent office space somewhere, but aren’t strictly tied to an agency. Freelancers account for the majority of the creative workforce in the United States, so it’s no wonder that most businesses outsource marketing services to them.
If you find yourself in a situation where hiring a freelancer is your best (or only) option, here are the different types to look out for:
Pros:
Cons:
You can find freelancers through any of the job boards/writer marketplaces listed above. You can also find them on sites like Craigslist, Indeed, and local chapters of public relations organizations, such as the Public Relations Society of America.
The demand for well-written website content isn’t going to end any time soon. Every day, more blogs are launched which continues to create job opportunities for website content providers. Based on the three options described in this blog, you should be all set to find the best content for your website. There’s no reason to skip out on great content, especially when you already have so many ways to get content in this day and age.
What type of content provider do you enjoy working with the most? Have you ever worked with the ones mentioned above? Tell us about your experience in the comment section.
