Organic Traffic Trends:
Situation:
Paving Co were paying $1800/month for paid search with poor results and very little organic traffic. They were getting $400 worth of value from that spend.
Problem:
There was no content being generated and no way to engage visitors to answer their questions.
Solution:
We determined the keywords that would drive traffic for their ideal client. Then we sourced a professional writer to write 3 blogs a week. Paving Co eliminated their paid search company and we showed them how to manage their own campaign. They now spend $500/month and track conversions of leads.
Results:
Since we started working with them in May 2012, more quality traffic brought more targeted clients, tightened the paid campaign and reduced $1300 in monthly marketing spend. They are now using that budget to create content and monthly engagement campaigns.
Leads Trends:
Organic Traffic Trends:
