The number of guys and gals out there selling their SEO (search engine optimization) wares grows over night. There are so many wanna-bes spewing their, “look what I can do” stating they are SEO professionals, that the job of SEO expert has become tantamount to claiming they’re a doctor while holding a bottle labeled snake oil. “I offer affordable SEO,” has become such a mantra that it’s more easily ignored than considered.
And yet, among the hoopla circus of website optimization, there is a definite need for this very thing – affordable SEO that shows real results. Why? Because SEO really can raise your website’s rank. It really does improve your organic search results, locally and globally.SEO is like your business’ bread and butter – not necessary for the survival, but it sure makes things a heck of a lot easier.
When you are looking for an affordable SEO service provider, here are some of the things to consider:
Too Good To Be True – If it sounds too good to be true, chances are it is. Many SEO service providers will promise you overnight results such as first page rankings on Google. They will promote SEO packages based on buying links and developing comments. Like nearly everything worthwhile, SEO takes time and effort. It is a long haul investment, not an overnight magic show.
Proof – The proof is in the pudding as people say and affordable SEO is no different. Anyone can claim to be an SEO expert, but words are a far cry different from results. There’s nothing that will take the affordable out of affordable SEO more quickly than investing in an SEO provider who doesn’t produce. You might as well dump money in the toilet and laugh. Look for an SEO service provider who can provide examples of their success.
Industry Experience – As already mentioned, an SEO professional can use a lot of smoke and mirrors to convince you they are SEO experts. But, so can used cars salesmen. A proven history of success will also be backed by industry experience. Ask yourself, how long has this affordable SEO service provider been a registered company? Where are they located, in the US or in a Third World country you would never visit?
Best Practices – There are a variety of ways to get ahead quickly when it comes to SEO. Unfortunately the downside of these techniques is your website’s failure. By failing to use SEO best practices, your website may see initial results that make you smile. But very quickly, search engines will recognize what your SEO service provider is doing and punish your website by removing it from search results.
More Than SEO – The best marketing plans incorporate all of your marketing strategies. They do not just look at your email marketing or your Facebook presence. They don’t just consider your logo or your business card and call it good. They look at all aspects of your business’ presence online and offline to make sure your branding is consistent and your presence is directed towards the same goal. SEO is no different. It is part of your marketing plan and should be included while you create a marketing plan.
Deliverables and Analytics – How will you be able to see if your SEO service provider is delivering on their promise? Because they say they do? Or, is your affordable SEO service provider giving your monthly progress reports?
As you have looked for an affordable SEO service provider to optimize your website, what have been some of the promises you have heard?