Marketing and Advertising dollars have shifted online. Content marketing is on the verge of 
explosive growth. Below explains why content marketing online is the new currency.
Before we give the Top 8 reasons why Content Marketing is New currency for new economy, lets take a look see at the words...
“currency”
“content marketing”
What is Currency?
The definition of “currency” is anything that is used as a medium of exchange. Content acts as that catalyst because it brokers an exchange between people with similar goals and interests.
What is Content Marketing?
Content marketing are collective creative strategies designed to generate and distribute relevant information about a business product or service. Quality content writing should attract more visitors to your business website, engage those visitors to take a call to action, and convert more business leads.
Quality content should also be...
-Relevant to website visitor
-Hold the attention longer than average content
-Educate, informs or entertains the visitor
Types of Content Marketing for business website includes blog writing, e-books, videos, white papers, emails, case studies, webinars, e-newsletter, press releases, slide sharing, and more.
Now that “Currency” and “Content Marketing” have been acknowledged, its time for 98togo.com to unleash the Top 8 reasons content marketing is New Currency for New Economy. And the count down begins...
Reason 8- Society Lives Online
Since 2008, Online Activity is up 300% in United States alone. People are online looking for your business everyday. For the first time in history, there are more internet able devices than people per house hold.
Reason 7. Digital Sales Reps ( Landing Pages )
Landing Pages are designed to collect relevant information from visitors in exchange for an offer: ebook, white paper, video, coupons, etc. Some of these leads become leads and some of those become future “paying” customers. This exchange of information is the catalyst future business
Reason 6 - Social Media Platforms
All currencies have exchanges. Social Media is used as an exchange and sharing platform: Users online spend four times more on social sites than on google itself.
Reason 5. Leverage-able
Like traditional currency (money), content has leverage in that it provides quality information in exchange for information.
Reason 4. Buys Trust
In the past, financial transactions use to buy status. Now content buys earned trust
Reason 3. Definition of Currency
The definition of “currency” is anything that is used as a medium of exchange. Content acts as that catalyst because it brokers an exchange between people with similar goals and interests.
Reason 2. Content creates Equity like Stocks and Bonds
As your business content builds overtime, the more reach your website will have. Your content on the web will work as a trackable investment platform.
Reason 1 - Sharing Economy
In a sharing economy, bonds are formed through custom content and uniform exchange. Quality Content is shared through multiple channels: social platforms, email, video, podcasts, and much more.
Are you ready to be part of this explosive growth? Let us help set that into motion!
