We love Inbound Marketing at 98toGo but have been through ups and downs like most agencies
in this market.
Trying to find our niche, and understanding what separates us from the pack.
Then Inbound 2012 rolled around and our 3-person core team has blossomed.
If you were there, you heard how one plus one equals many so many times that it was sort of a joke in our office for a while.
But when we got back home we began to resonate with that.
Oh we were blown away with how cool persona based lead nurturing would change inbound marketing and H3 was rolling out some incredibly exciting tools that would nurture leads and bring them through the funnel to customers.
In a word, Powerful!
That was HubSpot but how were we going to transform along with HubSpot to distinguish ourselves. Well, Fred and I were already health consciousness. That was just a way of life for us. We enjoyed our workouts (we call them play) during lunch on Tuesday's. We ate healthy and participated in cleanses.
We implemented a core team 7 mile run on Friday afternoons and we found the most powerful thoughts came to us on this intentional run where we empathically listener to one another. Ah yea, try thinking about other things while you are running with someone.
It is nearly impossible. We also felt amazing and had high energy during our day that helped to produce quality work for our clients. Was there anyone else that wanted to play like this we thought?
Well, we put it out in our community that we were looking to grow but with those that fit our culture of health and wellness.
We have a personal trainer, Day Adeogba that puts on what is called a Game Day. This is a measurement of 4 quadrants health that includes body fat, cardio, strength, and flexibility. We added another component called consciousness.
Day measures all of these for those interested in working with us. He reports back to us after the Game day and says either "Partner or Project". Once considered a partner, they come to our play space and see if there is a fit into our culture.
Our culture is one of balance. Getting the balance one needs during the day while getting the 
job done.
This looks like having nutritious foods at the office (ie. wheatgrass and juicers), lots of workout balls and yoga mats, and a clear idea on how a healthy balance week is integrated into our work (play) routine.
We are of the belief that having balance, gives focus and we are proving that we can be just as effective in a 5 hr. day as compared to our previous unbalanced life working a 10-hour day.
So if you make the Partner status, and you fit the culture, then we see what your ability is as it relates to inbound marketing. Oh and if that is enough to have you drop and do 20, then let's take this to a whole new level of passion.
There is no money involved. "Are you freaking kidding me?" All of that and no cheese? Yes that's right. You want to play with us and you need to be able to create some value.
I was just listening to Seth Godin and he was describing just that. Creating value. The good news is when you learn to create value; you never have to find another job again because you figured out what your niche is and where your passion lies. Those in combination are powerful to understand.
Anyone can work and get paid for something but look out, there are thousand looking for the paycheck and they will do just what you are doing and then your gone. As long as you create value for our clients and have the passion behind it, not only will you earn based on the value you create, your life ride will be much smoother due to the balance we have during our day.
No one on our team goes from the typical "work to then leaving to go and work out". We believe it's all one life and we are proving we can have it all. Our Health and create wealth through our passion of inbound marketing.
So that leaves us with a team that has synergy, similar goals with health and wellness in mind, and a higher level of consciousness.
You are likely like most that say we are out of our minds but tell that to our team of 8 powerful, health conscious, creating machines that are moving with purpose. A team that looks out for each other and actually cares about one another and the well being of our clients.
We synergize well with companies that either have health and wellness within their culture or have a company that sells a health or wellness type product or service.
