If you're looking at your marketing budget for the upcoming quarters and wondering where you 
can best invest it, we would say without hesitation: into your online content.
Internet marketing is far less expensive than traditional offline methods, while often increasing your reach far beyond what you can see from physical campaigns.
Lead generation companies can take your vision for your company's website and online marketing and make it happen.
They combine expertise in online marketing with the time necessary to invest in great content that drives your lead conversions.
Further, lead generation companies also frequently have access to the sorts of equipment and software your company can't afford to purchase for itself.
You can often get access to professional-grade production tools, while remaining on an “indie” budget.
How can lead generation companies bring in more customers? It's all in the content.
Lead Generation Companies Make The Content That Sells
1. Blogging
Blogs are still the bread and butter of your online marketing campaigns. We use the “hub-and-spoke” model. Much like how some companies have one larger central store and smaller satellite offices, your blog and your landing pages are where all your other marketing inroads should lead.
Custom Content creation firms can work with you to discover who your customers are and what they want, giving you blogs and other website copywriting that are precision-targeted to the markets most likely to convert. Advanced keyword analysis strategies bring edge to your SEO, and helps ensure a steady stream of the best leads possible.
2. Video
Right now, nothing “sells” online as well as video. What was once a luxury for high-end companies has now become ubiquitous – and it works. Videos engage people, touch their emotions, and connect with them in ways text cannot.
Most companies, however, really can't afford video much beyond the level of “one guy sitting in front of a webcam.” While that's far better than nothing, you can get far more returns from an online marketing firm with its own dedicated video production facilities.
A few well-produced videos around your site will instantly boost your appeal to sharp-eyed visitors, as well as inspiring more visitors to share them with friends!
3. Infographics
Since social media performance seems to run hand-in-hand with your SEO results, you want the most shareable content possible. Infographics are currently one of the best ways to create content that brings new leads, because a truly useful infographic can be spread far and wide.
Lead generation companies virtually always have access to raw analytical data that no one has yet taken a close look at.
As long as you properly credit the source, an infographic that makes sense out of a bunch of tables in a report does a service for everyone, yourself included.
Being recognized as a company that can take cutting-edge research and turn it into usable, actionable content would do a lot to boost your buzz.
4. Social Media
Finally, remember that social media updates are content as well.
Do you or a staffer have time to keep monitoring the Internet for mentions of your company and respond to them as needed, as well as keeping up a steady stream of interesting tidbits in the meantime?
If not, that's just another benefit to quality lead generation companies.
A steady stream of social media users into your blog will translate directly into more leads converted, and more sales made.
From established sites like Facebook and LinkedIn, to new ventures like Pinterest or Tout, the more time you can commit to social media, the better it's going to do.
Lead generation companies often only cost as much as a single new employee.
That brings you a team full of 24/7 expertise for a low price – exactly the sort of investment budget-conscious companies need to be making in these economically uncertain times.
image 1: www.alleywatch.com
