Times are still pretty rough for small businesses across the nation, with too much uncertainty and not enough economic growth. Companies should be doing whatever they possibly can to bring in new business although, of course, that's greatly constrained by shrinking budgets and looming deadlines where unpleasant decisions will have to be made.
That's why right now is the time you should be investing more in content marketing. Of all the potential marketing strategies you can embrace, online inbound marketing offers far more bang for the buck that any other option for outreach these days. You can get impressions for just a few cents per eyeball, usually for less than even billboards or radio exposure.
Online content marketing also offers a unique bit of value that's rarely if ever seen in offline advertising: it grows itself.
Your website content provider creates seeds that, once planted in your blog, continue to grow with minimal care. They work for you 24/7, potentially creating new leads any time day or night.
Website Content Providers Create Perpetual Marketing
Well... semi-perpetual anyway.
Great website content does more than simply inform and emotionally engage the viewer – it also has to inspire them to action. There are three general goals you're looking to hit here:
Lead Conversion: The visitor sees your website content, then clicks on a Call to Action, moving down the lead conversion funnel towards a closer relationship.
Social Sharing: Your visitors enjoy or are enlightened by your content to the point they share it with their social media circles, giving you instant free exposure in new markets.
Direct Engagement: Your visitors use your message areas to start a dialogue. Blogs that generate the most conversation are virtually always among the most popular in their field.
Now, getting all of these is like hitting the proverbial trifecta: it's not going to happen all the time, or even most of the time. Simply getting one out of the three is great, even if you should be aiming for all three.
Website content providers know how to aim for three moving targets and hit them. Every time they do, it means more exposure for you and another lead inching ever closer towards that first sale. Or perhaps it's another chance for a satisfied customer to realize you're the guys they trust.
Building A Bridge Of Rapport
Right now is the era of the consumer. In a down economy, combined with the previously unimagined power the Internet has given to people who get together to complain, small businesses have to keep your customers happy. And, hey, that's just good business practice, right?
Your website content provider is your connection to the community, the interlocutor between you and your online realm.
They're the ones who understand current online trends and the moods of your community well enough to keep your online follower up-to-date. It keeps you established as a thought leader, when you have a website content provider who keeps abreast of the current shape of Internet marketing. Online marketing trends shift practically with the seasons, powered by a mixture of science and art design, but it marches on as quickly as new technologies open up new communications pipelines to the public.
When your site hosts a blog, or an infographic, or a clever animation explaining a complex subject while making it easily understandable to someone new to the field, you've helped make someone's life a bit easier. Hopefully, a lot of someones.
Every time they do, that's another person looking at your business as a positive force. That's what your content writer “buys” you. When we're also beset by the winds of a public opinion that fears big business, being seen as a creator can be the biggest favor your website content provider can do for you!
How have your outreach attempts been going? Any breakthroughs with your markets?
image 1: http://www.flickr.com/photos/grahamstanley/8605085727/
image 2: http://rokiemszx.blogspot.com/