Customer relations have probably never been as important as they are today. Even as businesses grow to appreciate the power that the Internet gives them in forming brands and corporate identities online, they're realizing that the consumers have much the same power.
As we've seen with any number of often politically-motivated online crusades for or against certain brands, having a lot of people on Facebook or Reddit very angry with you – or very happy with you – can drastically change the course of your business.
Consumers are connected like never before, through massively popular sites whose users adopt collective names like “The Hivemind” or simply “Goons” to suggest the power that the Internet has to subject targets to the pain of thousands of individual stings. (Among several things suggested...)
Plus, consider that online mobilizations have successfully mobilized enough offline effort to derail legislation that would have been harmful to the Internet. It's pretty clear that folks online are a force to be reckoned with.
The Internet has become a global bazaar, open to one and all, host to nearly 2.5 billion users who are all one image meme away from being united behind common causes. To effectively reach out, you need bloggers who can keep up with online trends and understand how to get folks behind you.
Outsourcing blog writing is good for your online business because it brings in experienced writers who understand how the Internet really works.
Outsourcing Blog Writing: Learn About Your Audience
One of the keys to effective blog writing is understanding how to write to a specific audience. This means attempting to objectively understand their wants and needs well enough to write a piece that speaks to them directly. While certainly not impossible, it's usually quite difficult for a business to get the required level of objectivity regarding their customers to do this effectively.
Outsourcing your blog writing gets you writers who understand how to, as they say, get in your customers' heads. Experienced professional bloggers and online marketing teams know how to take statistical trends and still find the humans within them, especially when they have powerful analytics software at their back. They have a wider perspective which you'd have difficulty achieving on your own.
This, in turn, also means having the ability to talk to people, the way they'd like to be talked to. Few people are natural born communicators. Most people only get good at speaking to other folks by getting into a lot of discussions and doing a lot of persuasive writing!
Bloggers give you engaging content because they learn about your audience.
Outsourcing Blog Writing: Keeping it “Real” Online
The other staggering thing about this electronic bazaar we've created is the sheer pace at which it moves. Virtually everyone online is suffering from perpetual information overload just trying to keep up! And at the same time, we're now painfully and loudly aware, behind every marketing pitch, there's guys whose jobs are on the line. Issues have to be considered in terms of both the micro and the macro.
This is the environment that bloggers “live” in much of the time. They know which sites to watch for trends, and how to quickly get real answers out of Google without wasting time on sham websites. Professional blog writers know which online trends are important enough to be worth referencing or discussing on your blog because they are, in a way, the human interface between your company and your online customer base.
Outsourced blog writing gets you more than a writer. It gets you someone who can really talk to “Internet people” and understand their concerns.
Being online means learning to adapt to change as it happens, and trying to keep up as best as possible. Outsourced blog writing takes one set of concerns off your back, freeing you to focus on your real-world business needs.